With the FCC preparing to vote on new white space broadband spectrum rules on September 23, the agency is ramping up PR efforts lauding the technology's potential. Critics however say the FCC is looking for some easy political points after contentious Title 2 and neutrality debates, but is finally taking action too late. New America Foundation's Sascha Meinrath goes so far as to say the FCC's sudden white space lust (after two years of stalling) is "an act of desperation":The companies eager to get the service (and in turn a new way to sell hardware and ads) up and running are ramping up the hype as well -- Microsoft touting their new campus-wide white space network (Register, Information Week) as proof the service works well. Of course that remains to be seen, and the FCC's final rules will dictate how exactly the technology will address its potential for interference, especially in urban areas.