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Sunflower Broadband Bumps Their Caps
Funny what a little competition from AT&T U-Verse will do...
by Karl Bode Monday 22-Feb-2010 tags: Video · competition · business · alternatives · bandwidth · caps · AT&T · Sunflower Broadband
Lawrence, Kansas based Sunflower Broadband (see our user reviews) was among the first to implement the idea of low caps and high overages ($2 for each additional gigabyte). Over the last year however the company has slowly been raising their caps as AT&T begins pushing uncapped U-Verse service harder into their markets. Last October (see screenshot) their caps were 3 GB, 15GB and 50 GB for their 1.5 Mbps, 7 Mbps, and 21 Mbps tiers respectively. As of January those caps were 3, 25 and 120 GB, and now they've been bumped to 3, 50 and 250 GB (for 50 Mbps) notes Stop The Cap:

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On the low end, the Bronze plan still charges $17.95 per month for 3Mbps/256kbps service with a three gigabyte allowance . The Silver plan — $29.95 per month — received a speed and allowance upgrade. Up from 7Mbps to 10Mbps, the monthly limit has now doubled to 50 GB per month. Upload speeds remain an anemic 256kbps, however. The biggest change comes for Gold plan users. For $59.95 per month, the company offers 50/1Mbps service with a considerably more generous allowance — 250GB per month, up from 120GB

While Sunflower's DOCSIS 3.0 upgrades and competition have them easing up on the caps, their upstream speeds remain fairly anemic. Amazing enough, it becomes more difficult to overcharge users for bandwidth (and $2 per gigabyte is over-charging, however you slice it) once you begin to see additional competition in your markets. This also highlights how difficult it will be to migrate the U.S. industry from a flat rate to a metered billing (again, not to be confused with pure pay per byte) model, given that uncapped service can be marketed as a simpler alternative to the consumer.

As we noted back in January, Sunflower is also still doing something we've never seen before. The company is offering an uncapped tier for $44.95 (bundled, $54.95 standalone) that offers no real guaranteed speed. The tier is advertised as capless with "variable" downstream and upstream speeds, which our forum users indicate are often between 1-4 Mbps downstream and between 128 kbps and 512 kbps upstream. While Sunflower insists this tier is "optimized for video," you may or may not even be able to stream HD content at those speeds.

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elios

join:2005-11-15
Springfield, MO

this is a joke right?

50/1 with a 250GB cap?
and 1Mbps up can bearly send the ack for 50 for 50 down
mlundin

join:2001-03-27
Lawrence, KS

Re: this is a joke right?

Unfortunately, this is not a joke. I live in Lawrence and have the Silver plan (AT&T U-Verse is not yet available in my area). One of the guys here at work has the uncapped plan... I can ask him what kinds of speeds he sees.
kshusker

join:2009-10-12

Caps are tolerable now but what's with the upload speed?

DOCSIS3 is like a rocketship, and Sunflower's 1 MB upload speeds are like pulling that rocket with a horse team.

Seriously, I don't know why they have such a horribly slow upload speed. They've shown they can adjust their bandwidth caps to something reasonable (250 GB isn't perfect but for now it is at least within the industry mainstream standard) but their upload speed is stuck in 1999.

hamburglar_

join:2002-04-29
united state

Caps suck

Makes sense. ATT will force the smaller provider to remove caps, then once they are out of business, ATT can turn them on themselves.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: Caps suck

ATT won't force smaller ISPs to remove caps, especially when they're still testing caps in their NV markets.

ATT is just waiting on some others to start bringing in the caps and then they will as well.
--
www.two-pugs.com www.twopugsbrand.com
Guy Waters

join:2001-12-04
Sacramento, CA
Sunflower raised the price of their lowest tier by $2 and left the 3GB cap in place. With the price increase they should have at least raised the cap to 5GB.

Sunflower has a very large long standing presence in Lawrence. For a small ISP they have deep pockets and are a very serious competitor to AT&T. In addition to cable, telephone and internet their parent company owns the town's newspaper, Journal World and a nearby ABC affiliate, KTKA in Topeka.

elios

join:2005-11-15
Springfield, MO

Re: Caps suck

ho ho the reasons for the low caps come out
i did not know that explains a lot they didnt want there internet only users taking a bite out of there TV an and print revenue
mlundin

join:2001-03-27
Lawrence, KS
Don't kid yourself. If Sunflower's parent company owned every newspaper, ABC, CBS, NBC, and FOX affiliate in Kansas they would still be microscopic compared to AT&T.

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