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Sprint Hints at Price Hikes After LTE Network Solidifies
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by Karl Bode Thursday 20-Sep-2012 tags: business · wireless · bandwidth · wireless
Sprint has suggested they may be raising the prices of LTE services once their LTE network build is further along. Speaking at an analyst conference this week, Sprint CEO Dan Hesse re-iterated that the company will keep unlimited LTE offerings for now, but suggested that price hikes certainly could be in the cards. "We have a competitive disadvantage in terms of LTE footprint," Hesse said to attendees. "You don't increase your price when you have a network footprint disadvantage. You want to wait and think of that until you get to that point." Sprint originally tried to be more consumer friendly to attract customers, but over the last few years the company has stripped away many of those policies to bring them more in line with AT&T and Verizon. The question becomes when exactly iPhone subsidies and their Network Vision build costs make unlimited data expendable as well.

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hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Did NOT state for sure

The quote from Sprint did NOT state for sure they would be raised. Except that it would be considered because of the expense of deploying this network. But I've been saying for a while Sprint wouldn't make their network goals or they'd be raising prices or even killing off unlimited. Sprint is nothing more than at&t or VZW on a smaller scale, especially when they cry about mergers and not being able to compete, but yet go out and raise prices after the merger was given up on. The FTC and DOJ should have fined them for lying.
DarnellP

join:2004-10-12
Las Vegas, NV

Re: Did NOT state for sure

said by hottboiinnc:

But I've been saying for a while Sprint wouldn't make their network goals or they'd be raising prices or even killing off unlimited.

And thus far you've been wrong on all counts. I don't know that I'd be touting that kind of track record...
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: Did NOT state for sure

No. I have not. Clear is still there and alive, Sprint keeps giving money. Sprint has killed off unlimited already, they've rates as well. They're just as expensive as the 2 they always bitch and fight against and they have no room to show for it. So next is they will raise rates or kill off their unlimited, especially since they already have on their 4g brand for USB dongles, and they've also went back to charging for roaming.

And I've never given a date on when anything would happen that I've said
DarnellP

join:2004-10-12
Las Vegas, NV

Re: Did NOT state for sure

said by hottboiinnc:

No. I have not. Clear is still there and alive, Sprint keeps giving money. Sprint has killed off unlimited already, they've rates as well.

Who said anything about Clear? Sprint still had unlimited so you're wrong there and the rates have been the same so you're wrong there as well. This is like when you kept swearing up and down that Sprint wasn't going to deploy LTE despite all evidence to the contrary...and yet there they are deploying LTE.

And I've never given a date on when anything would happen that I've said

Lol that's so Weak.
DarnellP

join:2004-10-12
Las Vegas, NV

very misleading headline, Karl

Your headline makes it seem like Sprint came and said that it was a done deal that prices would increase once LTE was fully deployed. In reality, Hesse only acknowledged the possibility of that occurring. Now, i happen to think that it's likely that plans will be reorganized at some point I've network vision is close to completion, but come on, distorting what people actually say for a sensationalist headline is not cool.

And still beating the 'Sprint is getting rid of unlimited data' drum, eh? I guess even a broke clock manages to be right twice a day.

Mojo 77

@apexcovantage.com

Re: very misleading headline, Karl

...it's likely that plans will be reorganized at some point I've network vision is close to completion..

AKA price hikes. CEO said there may be price hikes, article indicates there may be price hikes. Somebody has pulled their Sprint jammies too high over their eyes.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: very misleading headline, Karl

9 out of 10 times Sprint will raise rates. Someone has to pay for those upgrades and it won't be Sprint out of their own pocket. They should be using that $10 smart phone charge their customers on TOP of their regular plan to pay for the network.
DarnellP

join:2004-10-12
Las Vegas, NV

1 edit
said by Mojo 77 :

AKA price hikes. CEO said there may be price hikes, article indicates there may be price hikes.

That's not what the HEADLINE to the article indicated before it was changed. Somebody doesn't have their thinking cap on today. Come back when you have some intelligent to contribute, Anon.

ptrowski
Got Helix?
Premium
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Putnam, CT
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Reviews:
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said by DarnellP:

Your headline makes it seem like Sprint came and said that it was a done deal that prices would increase once LTE was fully deployed. In reality, Hesse only acknowledged the possibility of that occurring. Now, i happen to think that it's likely that plans will be reorganized at some point I've network vision is close to completion, but come on, distorting what people actually say for a sensationalist headline is not cool.

And still beating the 'Sprint is getting rid of unlimited data' drum, eh? I guess even a broke clock manages to be right twice a day.

DarnellP, it says the CEO hints at price hikes, which he did. No question about that. Also show me a CEO who says something along these lines and then doesn't hike the rate.
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DarnellP

join:2004-10-12
Las Vegas, NV

Re: very misleading headline, Karl

said by ptrowski:

DarnellP, it says the CEO hints at price hikes, which he did. No question about that.

Ptrowski, that's what it says now. That's not how it originally read. Karl changed the headline

ptrowski
Got Helix?
Premium
join:2005-03-14
Putnam, CT
kudos:4

Re: very misleading headline, Karl

What was the original headline?
DarnellP

join:2004-10-12
Las Vegas, NV

Re: very misleading headline, Karl

I honestly don't remember exactly how it read and i don't want to misquote it least i be guilty of pretty much the same thing i complained about. The way it read though more or less have the impression that Sprint will raise rates as opposed to the corrected headline which correctly identifies that Hesse intimated that Sprint may raise rates once they're finished.

ptrowski
Got Helix?
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join:2005-03-14
Putnam, CT
kudos:4

Re: very misleading headline, Karl

So let's be honest here. When the CEO makes a comment like that there is most likely a snowball's chance in hell the rates will not be increased.
DarnellP

join:2004-10-12
Las Vegas, NV

Re: very misleading headline, Karl

said by ptrowski:

So let's be honest here. When the CEO makes a comment like that there is most likely a snowball's chance in hell the rates will not be increased.

You're still missing the point, ptrowski. What you think, i think or Karl thinks will happen in the future is irrelevant to my point. You can read between the lines all you like. However, you can't make a headline stating something that the person or company being written about didn't actually say.

ptrowski
Got Helix?
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join:2005-03-14
Putnam, CT
kudos:4

Re: very misleading headline, Karl

Let's do this. They will raise rates. Let's refer to this thread in the future. They will raise rates.
DarnellP

join:2004-10-12
Las Vegas, NV

Re: very misleading headline, Karl

I'm sure that they will raise rates at some juncture. No need to refer back to this thread since whether they raise rates or not is irrelevant to my point which you're still apparently not comprehending.

ptrowski
Got Helix?
Premium
join:2005-03-14
Putnam, CT
kudos:4

Re: very misleading headline, Karl

You are splitting hairs. You know what I am referring to, relax.
DarnellP

join:2004-10-12
Las Vegas, NV

Re: very misleading headline, Karl

as you wish. Now in relaxed mode.
rradina

join:2000-08-08
Chesterfield, MO

Unlimited Data Is Their Draw

Regardless of the type of service (2G, 3G or 4G), Sprint's coverage does not match the big two. Verizon seems to be the best but I believe AT&T is as good as long as you don't pay attention to what kind of service you get (2G, 3G or 4G).

I have friends with Sprint iPhones and when we compare "bars" and performance, they never win. In fact, I have let them jump on my hotspot on more than one occasion so they could check their e-mail messages!

If Sprint has sufficient towers to match the big two, perhaps it's just a matter of upgrading them all with consistent equipment and service capabilities (time and money). If they simply don't have the towers and cannot afford to add or contract go get the towers, how will they ever match the big two and expect to get their premium prices?

I'm willing to accept less coverage for unlimited data and better prices. I'm not sure I can accept less coverage for unlimited data and the same price. Perhaps if I had unlimited data, I'd change my usage patterns but good coverage is probably more important than spotty, unlimited data at the same price.

For me, Sprint's proposition only works when they offer me a better price and unlimited data. If I'm like others and they get rid of both of these competitive advantages, they cannot compete and they will die. Maybe if they give away the newest smart phones they'd steal customers but if the phone is free and you are always challenged to use it because coverage is poor, what good is it? The free phone would also lock you into their network for multiple years and then you are stuck!

chlen
Ethically Challenged
Premium
join:2001-01-16
Halfmoon, NY

Re: Unlimited Data Is Their Draw

Exactly, without unlimited and lower prices I have to ask why I am not on Verizon.

Sprint is not going to freak out their pretty loyal customer base. unless they feel like going out of business.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: Unlimited Data Is Their Draw

Sprint actually is NOT cheaper. That's the thing. They charge just as much as the big 2. the only thing they have is unlimited and that really isn't much of a thing anymore when I can get an MVNO with full unlimited that roams now and roaming is included. Sprint doesn't include roaming any longer.
comp
Premium
join:2001-08-16
Cranberry Twp, PA

Re: Unlimited Data Is Their Draw

They are actually Cheaper. I have been comparing and for 3 lines compared to 6gig of sharing data with verizon, they are 20 bucks cheaper

Mojo 77

@jillyred.net
Do they still charge that $10 "why the hell not" fee that allows them to make it look like they charge less? If so, Hesse will likely jack that to $15.

AnonFTW

@rr.com
said by hottboiinnc:

Sprint actually is NOT cheaper.

They certainly are when I price shop. AT&T and Verizon are the same price, and Sprint (including their $10 4G fee) and T-Mobile are exactly $10/month less.

chlen
Ethically Challenged
Premium
join:2001-01-16
Halfmoon, NY
said by hottboiinnc:

Sprint actually is NOT cheaper. That's the thing. They charge just as much as the big 2. the only thing they have is unlimited and that really isn't much of a thing anymore when I can get an MVNO with full unlimited that roams now and roaming is included. Sprint doesn't include roaming any longer.

How is Sprint not cheaper?

My brother and I pay $120 for two lines with unlimited mobile to (any) mobile. We split 900 minutes, but it is impossible to use them up, as calling any cell phone and half of VoiP phones is free. So our total bill for the two lines comes out to be just under $130 after taxes and fees. Take out 22% discount I get through work and the bill is very good for having excellent coverage here in the North East, even have WiMax (through pretty useless) here in parts of Albany.

We pay around $100 for two lines and go through many gigs of data. My phone is rooted and tether is on all day I am connected with my tablet.

That is cheaper.

I should have jumped on the bandwagon like my father did and lock in VZ when it was unlimmited, because we have great LTE here, but it is also an extra $40/mo with less other features.

At the end of the day even Sprint's coverage is no issue because the phone comfortably roams on Verizon. I dont see much roaming, and I travel for work nearly every week.

BTW My work phone is with Verizon and I do love the 4G coverage, it is very good service, just expensive.

ATT has neither, poor coverage, dropped connections, and high prices. Their only huge advantage is that the are GSM, and I travel globally a lot, so having an unlocked GSM phone is a most.
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DarnellP

join:2004-10-12
Las Vegas, NV
said by hottboiinnc:

Sprint actually is NOT cheaper. That's the thing. They charge just as much as the big 2. Sprint doesn't include roaming any longer.

More falsehoods. Wow, where do you get this crap from?

n2jtx

join:2001-01-13
Glen Head, NY

DataMan History
I am with Sprint and this is my data usage going back to January courtesy of the DataMan app (center column). Unlimited data but terrible performance. In August I was traveling and managed to get slightly better throughput than at home allowing me a whopping(!) 30MB of data. And all this for an extra $10 a month!
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MovieLover76

join:2009-09-11
kudos:1
Reviews:
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With AT&T and Verizon's new shared data plans their prices have once again inched up higher than Sprint.

If Sprint keeps unlimited, and their network vision program improves their network as much as they expect. Meaning their network delivers reasonably good speeds, I don't understand why people use them, unlimited data is useless when your network is slow as sh*t

They can probably raise rates and still actually increase their customer base.

If they ditch unlimited, they are in serious trouble (it's the only draw to their network)

If they ditch unlimited and raise prices (Goodbye Sprint)
krazyfiend

join:2011-02-15

SERO

Still hanging on to my basic $29.99 SERO plan & bulky TP2 (although still love the phys KB)... plan only allows old phones or 'basic' models--not LTE/4G capable, but oh well... it's not in my area yet and I'll believe it when I see/hear about it actually working.

WiMax was 'it's coming' for ages around Indianapolis... even testing it infrequently in the downtown area. tease tease tease..

My geek/tech itch is scratched w/ my work comp'd Gnex that I save them some loot by using straight talk (didnt want a cdma version).

io chico
Premium
join:2003-12-30
Chico, CA
Reviews:
·DigitalPath

AT&T more expensive for me

I just checked out AT&T's prices. Their plan would be $10 more a month and I'd have to limit data to 3GB, no texting and mobile-to-mobile would be charged.

I'm on an individual plan on Sprint, 450 minutes, unlimited mobile-to-mobile, unlimited text & data. With the $10 data fee, it's $79.99 monthly.

For a comparable AT&T plan it would be $69.99 + $20 for unlimited texting = $89.99. Only ATT mobile-to-mobile is free.

Verizon & T-Mobile don't have coverage where I live.
decifal

join:2007-03-10
Bon Aqua, TN
kudos:1
Reviews:
·Verizon Broadban..

if

if they maintain unlimited or at least a higher usable cap on the new lte service, I will still look to sprint as an alternative when it comes to my area.. If they borg the other guys plans though they might as well turn that crap off and burn it all down..

morbo
Complete Your Transaction

join:2002-01-22
00000

$10 4g fee

Although Sprint has 'unlimited' data, they still have the $10 a month 4G fee I believe. That's enough to keep me away.

Justin_027

@bankone.com

Re: $10 4g fee

Keep paying your high monthly bills then.
georgeglass5

join:2010-06-07
New York, NY

2 edits

Their network vision

better pan out quite well. If they plan on raising rates, as I'm about to jump ship in a couple of months to verizon if its gonna be a matter of just 20$ to 30$ dollars, difference. As it stands, their towers need significant back-haul

kamm

join:2001-02-14
Brooklyn, NY

Well, it just confirms my decision to stick with TMO...

...especially that their _real_ unlimited plans only cost $20 when tucked onto a family plan ie $100+tax for 2 lines, 1k minutes and true unlimited text and data, backed by the nicest customer service of the industry...

...and they have just started converting their 1900MHz gear to DC-HSPA+ and turning 1700MHz into LTE, giving us the option to use any phone on TMO to its full extent in the future.

I admire Sprint for its stance on data but for existing customers future is brighter by sticking with T-Mobile, I think.
--
[BQUOTE=[user=bicker]]Waaaa waaaa waaaa. You just want what you want and don't care to factor in what is right or true. Your perspectives are un-American, and deserve far more ridicule than I'm prepared to pile on them.
[/BQUOTE]

jasqid
Fiber In Your Diet?

join:2002-04-02
East Palestine, OH

In the Process of DUMPING

Sprint.

PreOrdered iPhone 5s on Verizon last Friday. Will be leaving the SLOWEST network in the world soon as I get the new phones. And yes... possibly paying the ETF on two lines but I am done with unlimited data that doesnt work.
tcope
Premium
join:2003-05-07
Sandy, UT
kudos:2

Something else to consider...

Tmobile also just started offer unlimited data. So now Sprint can't advertise that they are the only ones.

All carriers need their nitch. But we all know they can/will make up certain claims to make themselves look better (largest network, fastest network, etc). What will Sprint's marketing claim be to show that they are better then everyone else? It seems some peple are still thinking they are cheaper then Tmobile. I think they are close but they only get that way by offering a restrictive voice plan.

I think increasing prices would really hurt Sprint. Problem is... can they survive their LTE roll out without it. TM can only do it thanks to the AT&T spectrum and AT&T's billions paid in the failed "merger".

IMHO Sprint is hanging on right now for 2 reasons... they have the iPhone and they have limited expenses so far in their LTE roll out.

Joe Blow

@rr.com

LTE may not be better

This new service will probably not improve quality for customers. It really just seems like a way for Telco to make thier towers more efficient and push more data. I really don't think it will improve service for the customer. Infact, it may degrade it and cause more missed calls. (As technically the towers are turned off until needed... so you may not even have any bars until a call is initiated.) So, to raise the price for the consumer, after making it cheaper to bring to market is a slap in the face.

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