Phorm Loses Key ExecutivesBut continues to hint at expansion into new markets
09:24AM Tuesday Sep 22 2009 by Karl Bodetags: legal · business · spywareIt hasn't been a particularly good year for Phorm, the snoopvertising (adversnooping?) agency that began life as a spyware company dedicated to rootkits. UK ISPs British Telecom and Carphone Warehouse recently confirmed they
wouldn't be proceeding with Phorm's Webwise platform, and now both Phorm's Chief Technical Officer and Director of Corporate Communications have
left the company. Phorm has also shut down a website they were using to
smear critics. Phorm, who hopes to partner with ISPs to sniff your time spent on various sites to send you more "tailored" adverts, has
global expansion ambitions that may not succeed if they can't find a source of
actual revenue.