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story category Phorm Gets Proactive in Addressing Privacy Concerns
But is anonymizing their data really enough?
(old news - 10:36AM Saturday Mar 08 2008)
tags: business · privacy · world · networking
Tipped by Karl Bode See Profile
We’ve been keeping our eye on Phorm, a former spyware company that helps ISPs profit by tracking user browsing habits through deep packet inspection hardware. This controversial activity has caused Phorm to go on the PR offensive, engaging in interviews to explain its privacy policies and describing the way that it protects consumers through anonymizing its data collection.
"However, while it says this and explains how it will try to anonymize the data, the company fails to address the fact that just about every time a company has tried to create an anonymized data set, it doesn't take long for someone to de-anonymize it. The company just assumes that it really can keep the data anonymous, when there are serious doubts as to whether or not that's really possible."
The explanations about their privacy methods include the fact that they are being audited by two independent companies designed to act as a check against their procedures. However many people say that this simply isn’t enough and are acting on this by signing an online petition asking that the Prime Minister stop allowing this kind of activity. In regards to the accusations that the company used to be deeply involved in the spyware business, Phorm says that they were involved only in adware and that they chose to leave the business because of its questionable practices.

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Forums » Phorm Gets Proactive in Addressing Privacy Concerns
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Post a:

S_engineer

join:2007-05-16
Chicago, IL
·Comcast

If it smells like sh*t.....

It usually is. It is striking however, that this type of news is only brought up here in BBR or similiar sites. One would think that this type privacy breaching would raise the collective "brows" of the media. What would be the response if the NSA did this?
--
"There is no such thing as public opinion. There is only published opinion."....Winston Churchill
NormanS
Premium,MVM
join:2001-02-14
San Jose, CA
·Pacific Bell - SBC

Re: If it smells like sh*t.....

said by S_engineer See Profile :

What would be the response if the NSA did this?
Sue the snot out of the company which let the NSA do that. Which is why AT&T wants immunity from such suits.
--
Norman
~Oh Lord, why have you come
~To Konnyu, with the Lion and the Drum
Forums » Phorm Gets Proactive in Addressing Privacy Concerns


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