Phorm Gets Proactive in Addressing Privacy ConcernsBut is anonymizing their data really enough?
(
old news - 10:36AM Saturday Mar 08 2008)
tags: business · privacy · world · networkingTipped by Karl Bode 
Weve been keeping our eye on Phorm, a
former spyware company that
helps ISPs profit by tracking user browsing habits through deep packet inspection hardware. This controversial activity has caused Phorm to go on the PR offensive,
engaging in interviews to explain its privacy policies and describing the way that it protects consumers through anonymizing its data collection.
"However, while it says this and explains how it will try to anonymize the data, the company fails to address the fact that just about every time a company has tried to create an anonymized data set, it doesn't take long for someone to de-anonymize it. The company just assumes that it really can keep the data anonymous, when there are serious doubts as to whether or not that's really possible."
The explanations about their privacy methods include the fact that they are being audited by two independent companies designed to act as a check against their procedures. However many people say that this simply isnt enough and are acting on this by signing an
online petition asking that the Prime Minister stop allowing this kind of activity. In regards to the accusations that the company used to be deeply involved in the spyware business, Phorm says that they were involved only in adware and that they chose to leave the business because of its questionable practices.