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Netflix Backs Off Qwikster Split
Admits They Underestimated Simplicity
Last month Netflix accelerated their embrace of streaming by announcing they'd be splitting off their DVD rental service and calling it "Qwikster," leaving their video streaming service under the Netflix brand. The change had earlier included a fairly significant price hike, making the overall move both confusing and annoying for many customers, something Netflix executives then tried to profusely apologize for. Now a post at the Netflix blog says the company is ditching the Qwikster split off. Says CEO Reed Hastings:
quote:
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password… in other words, no Qwikster. While the July price change was necessary, we are now done with price changes.
The company tells the New York Times the company moved too quickly and greatly underestimated the appeal of a single website for both DVD and streaming services.

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JohnInSJ
Premium Member
join:2003-09-22
Aptos, CA

3 recommendations

JohnInSJ

Premium Member

In other news...

HP to buy Netflix... then kill it.

Might as well go for the cluster fudge trifecta.