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story category Cricket Unveils New Voice, Data Plans
But why are they still allowed to advertise 'unlimited' service?
10:32AM Wednesday Sep 16 2009 by Karl Bode
tags: prices · business · wireless · alternatives · bandwidth · consumers
Leap Wireless International this morning announced that Cricket Wireless will soon be offering two voice plans into the company's lineup: $40 unlimited voice and $45 unlimited voice, "mobile web" and directory assistance. Carriers like Cricket are increasingly appealing to consumers who want wireless service without long term contracts or credit checks. According to the carrier, they've got a new $50 plan also in the works:
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In addition, Cricket Broadband will soon be available in nearly 1,000 national retailer stores through a new all-inclusive $50 monthly service plan. The new plan will include all fees and taxes and provides unlimited Internet access without a signed contract or credit check. The Cricket A600 modem will be available as a grab-and-go offering for $69.99 with no activation fee. $50.00 top-up cards will also be available for this product.
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Of course saying that Cricket's coverage remains limited would be a bit of an understatement. It's also interesting to note that despite the fact that States Attorney General have slapped the wrist of carriers who advertise limited broadband service as unlimited, Cricket retains the bad habit on the company's website of doing exactly that.

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  3. Verizon's New Wireless Pricing Is An Insult
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  5. Per-Byte Broadband Billing Is Neither Necessary Nor Inevitable
  6. Mandatory Smartphone Data Plans Seem Hypocritical
  7. TDS Telecom Launches 50 Mbps Fiber
  8. ISPs Don't Really Want Per Byte Billing
Forums » Cricket Unveils New Voice, Data Plans
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HotRodFoto
Premium
join:2003-04-19
Denver, CO

False advertising

And someone outta go after them for doing just that.

CricketUser1

@mycricket.com

Cricket doesn't have a cap

There are no overage charges for usage. I've never been charged.

Karl Bode
News Guy
join:2000-03-02

Host:
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1 edit

Re: Cricket doesn't have a cap

Yes, there are caps:
Throughput speed may be limited if usage adversely impacts our network, service levels or exceeds 5 GB per month.
Most people just don't hit it.
openbox9

join:2004-01-26
Alexandria, VA

Re: Cricket doesn't have a cap

"Limited" doesn't equal "capped".

BF69

join:2004-07-28
Camden, TN

Re: Cricket doesn't have a cap

"limited" doesn't equal "un-limited" either.
openbox9

join:2004-01-26
Alexandria, VA
·AT&T Southeast

Re: Cricket doesn't have a cap

Correct, but what is Cricket actually stating is unlimited? Their website states "access", not usage or consumption. Sticky point that needs to be better defined and cleared up. Until then, it will remain a solid advertising tactic for several companies.

BF69

join:2004-07-28
Camden, TN

Re: Cricket doesn't have a cap

Click for full size
said by openbox9 See Profile :

Correct, but what is Cricket actually stating is unlimited?
openbox9

join:2004-01-26
Alexandria, VA

Re: Cricket doesn't have a cap

Are you not receiving unlimited "service"? Once again, I don't see unlimited consumption, bandwidth, data transfer, or a similar term on the site.

morbo
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1 edit

Re: Cricket doesn't have a cap

said by openbox9 See Profile :

Are you not receiving unlimited "service"? Once again, I don't see unlimited consumption, bandwidth, data transfer, or a similar term on the site.
this is ridiculous for you to defend, even for you openbox9.

edit: there's a reason the big guys stopped advertising unlimited. lawyers were warming up to a big class action suit and the cell companies knew this. any reasonable person interprets "unlimited" to mean unlimited usage, not unlimited access.
openbox9

join:2004-01-26
Alexandria, VA
·AT&T Southeast

Re: Cricket doesn't have a cap

said by morbo See Profile :

edit: there's a reason the big guys stopped advertising unlimited. lawyers were warming up to a big class action suit and the cell companies knew this. any reasonable person interprets "unlimited" to mean unlimited usage, not unlimited access.
And I would suggest that if people really take issue with the word "unlimited" that they file a complaint with the FTC and take appropriate action. I'm not defending anything, merely playing devil's advocate.

morbo
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Re: Cricket doesn't have a cap

in this case, it looks less like you're playing the role of devil's advocate and more of the fool.
openbox9

join:2004-01-26
Alexandria, VA
·AT&T Southeast

Re: Cricket doesn't have a cap

Simply providing a potential viewpoint and line of argument that an ISP may use. I don't have a dog in the fight as I'm not a shareholder, don't work for the company, and have no intention of subscribing to their service. You can call me whatever you'd like.
Necronomikro

join:2005-09-01

said by openbox9 See Profile :

Correct, but what is Cricket actually stating is unlimited? Their website states "access", not usage or consumption. Sticky point that needs to be better defined and cleared up. Until then, it will remain a solid advertising tactic for several companies.
"Unlimited 3g Broadband". Limiting to less than 256k will no longer let it qualify as broadband. Guess what they do?
openbox9

join:2004-01-26
Alexandria, VA

Re: Cricket doesn't have a cap

So they'll change "Broadband" to "Access". Problem solved.
Necronomikro

join:2005-09-01

Re: Cricket doesn't have a cap

said by openbox9 See Profile :

So they'll change "Broadband" to "Access". Problem solved.
Still doesn't change the fact that their current advertisement doesn't include such carefully selected words.

Also, their usage policy allows them to completely disconnect 'trouble' users for going over 5gb.
openbox9

join:2004-01-26
Alexandria, VA

Re: Cricket doesn't have a cap

Have you experienced the service no longer being defined as broadband?
Necronomikro

join:2005-09-01

Re: Cricket doesn't have a cap

said by openbox9 See Profile :

Have you experienced the service no longer being defined as broadband?
Not personally, as I am leery of their service, however, users have reported being throttled down to 100k-200k, which is not really broadband.

HotRodFoto
Premium
join:2003-04-19
Denver, CO

Come on seriously, unlimited means just that, unlimited as in no limits, and even states atty's are agreeing there. I am getting sick companies sticking it to the consumer. If someone like say Enterprise Rent A Car stuck "Unlimited" and actually allowed only 100 miles a day, you best bet it would be investigated by the Feds.
--
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»jdebordphoto.com

Karl Bode
News Guy
join:2000-03-02
I must have taken a wrong turn into the absurd semantics room. Sorry, I'll be on my way.
openbox9

join:2004-01-26
Alexandria, VA

Re: Cricket doesn't have a cap

You're in the right place. Definitions do matter in advertising and legal practice though.

del ftl

@algx.net

Karl,

Cricket doesn't charge overages and they dont cut you off at 5GB. Nor do they terminate you for going over like comcast with their 'abuse' department. I've seen reports of users doing 40+GB without a peep.

What it boils down to is this:
IF you go over 5GB
AND you are adversely affecting the service to other subscribers
Then you may get throttled back.

No waking up and finding your modem disabled and having to call 'abuse' and hear them out to get back online. No 8000+ dollar aircard bills for overages.

If you were in Cricket marketing. How would you describe their service as they do not limit the total amount you can download a month nor when you can/cant access it.

Karl Bode
News Guy
join:2000-03-02

Host:
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Re: Cricket doesn't have a cap

If you were in Cricket marketing. How would you describe their service as they do not limit the total amount you can download a month nor when you can/cant access it.
Given their terms of service and own website suggests a 5GB monthly limit, how about anything other than "unlimited"?

"adversely affecting the service to other subscribers" is a nebulous phrase, and consumers should get concrete definitions on precisely how much consumption is too much.

del ftl

@algx.net

Re: Cricket doesn't have a cap

Karl,

The 5GB is not so much a 'limit' as it is a threshold.

Also, the "wrist slapping" you refer to in your article was for carriers (vzw/att etc..) that either cut you off or charged overages WHILE advertising as unlimited.

Cricket does neither.

What you are complaining about is a cover our butts clause that is only enforced in extreme circumstances.

You may be interested to know that when you sign up for unlimited voice minutes with verizon. This is in the fine print:
"WE CAN, WITHOUT NOTICE, LIMIT, SUSPEND OR END YOUR SERVICE OR ANY AGREEMENT WITH YOU FOR THIS OR ANY OTHER GOOD CAUSE including, but not limited to: " ......" uses the service in a way that adversely affects our network or other customers. "....
"We can also temporarily limit your service for any operational or governmental reason."

I expect you will now treat the big 4 carriers and their advertised unlimited voice/text/data in the same fashion?
Necronomikro

join:2005-09-01


1 edit
def, they advertise unlimited 'broadband'. By throttling users to below accepted broadband definitions, they are no longer offering 'unlimited broadband'.

Oh, and these ominous words in their 'important information':
We reserve the right to limit throughput speeds or amount of data transferred, and to deny, modify or terminate service, without notice, to anyone whose usage adversely impacts our network, service levels or uses more than 5 GB in a given month.

del ftl

@algx.net

Re: Cricket doesn't have a cap

said by Necronomikro See Profile :

def, they advertise unlimited 'broadband'. By throttling users to below accepted broadband definitions, they are no longer offering 'unlimited broadband'.
How far do they throttle them? What's the definition of 'broadband'?

You are aware that they pretty much dont throttle anyone right?
Necronomikro

join:2005-09-01

Re: Cricket doesn't have a cap

FCC defines broadband as 256k.

Some users report being throttled to 100k-200k.

When throttled, they're not receiving 'broadband' speeds.

del ftl

@algx.net

Re: Cricket doesn't have a cap

FCC actually defines it at 768k

Which is more than many un-throttled 3G aircards from any carrier get on a regular basis.

So by your argument then, this has nothing to do with "unlimited". Your position is that they (and any carrier who can't consistently serve 768k+) should not be able to sell "Broadband".
Necronomikro

join:2005-09-01

Re: Cricket doesn't have a cap

said by del ftl :

FCC actually defines it at 768k

Which is more than many un-throttled 3G aircards from any carrier get on a regular basis.

So by your argument then, this has nothing to do with "unlimited". Your position is that they (and any carrier who can't consistently serve 768k+) should not be able to sell "Broadband".
Fair points, but, yeah, they shouldn't be able to sell 'broadband' or 'high speed', unless they can fulfill that offer.

Even if they start calling it 'high speed'... their capped speed doesn't really qualify under any reasonable definition, so no advertising 'unlimited high speed' for them, either.

bigballsmike

@verizon.com
cricket "unlimited" data plan has a 5GB cap. a 5GB limit is what i would consider to be a cap

VashTS

@verizon.com

Metro the same?

I don't see where there's a cap on metro but I did read
"In addition, the Service may be used only for voice communications and may not be used to transmit data, or for any other one-way transmission application other than data Services expressly offered to you by Metro PCS. You may not resell the Service. You also may not use the Service in a manner that is intended to cause or results in interference to, or causes problems with, the operation of Metro PCS's wireless system or other communications systems."

The fact that the speed is close to dial up I don't think anyone would be using it for downloading. I know I just use the web when I'm tethered in the car or in an area that doesn't have wifi.

gball
Master Yoda
Premium
join:2000-11-28
South Bend, IN
clubs:

hmmmm

I just don't get how they can advertise unlimted data..
openbox9

join:2004-01-26
Alexandria, VA
·AT&T Southeast

Re: hmmmm

I don't see "unlimited data" on Cricket's website. My guess is that they'll justify the word unlimited similarly to how ISPs have done it in the past. Unlimited means connectivity or access (i.e. we don't count your minutes when you're connected) and it doesn't imply unlimited bandwidth consumption.
kieranmullen
Premium
join:2005-12-12
Portland, OR
clubs:
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·magicjack.com
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·VoicePulse

Why not? They have unlimited voice at half the price of att or sprint. However they also have a much more limited coverage area. This also applies to data. It truely can be unlimited due to their small network.
--
KieranMullen »360oregon.com

morbo
Complete Your Transaction

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Re: hmmmm

All the other providers stopped advertising unlimited for a reason: it was not really unlimited.

Yes, Cricket has great pricing otherwise, but unless they are truly offering an unlimited data then they shouldn't be allowed to advertise with that phrasing.
wahoospa

join:2006-03-23
Charleston, SC

They Should Know Better

I have seen their ads that come in the mail. I read 'unlimited" and looked further and found it is not unlimited service. Using the word UNLIMITED seems a good way of selling until it catches people by surprise.
Unlimited defined according to the dictionary:

un⋅lim⋅it⋅ed

Spelled Pronunciation [uhn-lim-i-tid]
–adjective
1. not limited; unrestricted; unconfined: unlimited trade.
2. boundless; infinite; vast: the unlimited skies.
3. without any qualification or exception; unconditional.

The providers are liars, plain and simple.

The Beer
I Love It When A Plan Comes Together
Premium
join:2001-07-24
Omaha, NE
clubs:
·ViaTalk

New higher prices?

I thought the pricing was a little off so I looked...

It appears the press release is featuring they will have new retail centers (resellers) selling it, not the plans themselves.

The Broadband plan would be $10 more than it is today (at least in Omaha) but the voice plans appear to be the same cost as today. Am I missing something?
iansltx

join:2007-02-19
Golden, CO

Re: New higher prices?

Yeah that's what I was wondering. Maybe this is a prepaid deal instead of monthly like CricKet's normal plans...

DaMattster

@americawest.com

Re: New higher prices?

I have Cricket Broadband and just read this myself. So, the modem is dropping in price, no activation, and the monthly service shoots up? Where is the advantage?

del ftl

@algx.net

Cricket has different prices in different markets.

for example:
Southern texas has unlimited

* talk
* long distance
* text & pix
* mexico text
* caller ID

for 25 a month.

add unlimited
* mobile web
* 411 directory assistance
* caller ID, call waiting, 3-way calling & voicemail

and it comes to 35 a month.
sonicmerlin

join:2009-05-24
Cleveland, OH

Re: New higher prices?

I imagine this has to do with the insanely marked up prices Verizon and AT&T are STILL allowed to charge for their special access lines.

If the FCC ever decides to smack down those incumbents and their duopolistic pricing on the middle mile, we'll see wireless service prices from competitors drop significantly.
tdouglas22

join:2001-09-25
Memphis, TN

Re: New higher prices?

said by sonicmerlin See Profile :

I imagine this has to do with the insanely marked up prices Verizon and AT&T are STILL allowed to charge for their special access lines.

If the FCC ever decides to smack down those incumbents and their duopolistic pricing on the middle mile, we'll see wireless service prices from competitors drop significantly.
I hope so.

brasolt07

@verizon.net

Cricket service isn't to bad

I live in a cricket serviced area and you can't beat them for voice plans! 35 for unlimited text pic text voice and 411 you can't beat that! there coverage is limited but if your traveling add some money to the flex thing and you can roam I only added 15 dollars and lasted me a whole trip. Most major markets have cricket.
Mr Matt

join:2008-01-29
Eustis, FL
·Comcast
·Embarq

New name for service that offers less that 1 Meg downloads.

I suggest that any carrier that offers Internet Access at a data rate of less than 1.5Mb down, be required by law to refer to that service, as "NARROWBAND SERVICE!", in all advertising and documentation.
Forums » Cricket Unveils New Voice, Data Plans


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