 
Chris 313
Come get some
Premium
join:2004-07-18
Houma, LA
clubs: | Classic case This is a classic case of the left hand not knowing what the right is doing. Lovely little behind the public back deal.
Can't wait to see what happens next with this | |
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 | JSRoman
Premium
join:2005-03-10
Callahan, FL | Re: Classic case What are you talking about? Revenue is coming into Comcast doesn't matter from where.
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»www.seabee.navy.mil | |
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| | Electro960
join:2005-12-21
Doylestown, PA | Re: Classic case Exactly!!! Comcast even have an agreement in place with Verizon Wireless. | |
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NickD
Premium
join:2000-11-17
Princeton Junction, NJ
clubs: | verizon should make ads that show all the mishaps of comcast techs. that will be comcastic! | |
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jeffhambone
Peace, through superior firepower
join:2002-02-02
Manassas, VA | Nah, it's just a classic proof that marketing people are whores.
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Sarcasm is the Body's Natural Defense Against Stupidity | |
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VideoGuy
@verizon.net
| Re: Classic case Actually, it is a classic case where SALES people are desperate. Cable ad sales has been HAMMERED in the last year or two. Local automotive is the #1 buyer of local cable ads. And we all know where they are. And without an election cycle this year, the rest of the year looks bleak, too.
I could get Comcast selling ads time to Verizon Wireless. But to sell ad time on your television service to a competitor trying to steal your television customers makes zero sense. Talk about your targeted advertising....
So, Comcast sells a :30 spot to Verizon FiOS and it charges say $50 per 100,000 HH per spot. If each time they air the spot FiOS steals only 1/10th of a customer (1 new customer for every million impressions), they've bought a customer for $500. The customer lifetime value of a customer for Comcast is about $3,000 (including all services they may have). Soo....Verizon buys a customer for $500 plus commission, installation and discount expenses and Comcast "sells" a $3,000 customer to Verizon for $500. This = DUMB. | |
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N3OGH
Bear patrol must be working like a charm
Premium
join:2003-11-11
Philly burbs | In other words.
Money talks, bullshit walks. | |
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Bob61571
join:2008-08-08
Washington, IL | makes you wonder... Makes you wonder what agreement they may have. | |
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aaronwt
Premium
join:2004-11-07
Woodbridge, VA | It's not like this is unusual Just look at when HD DVD was competing against BD. Toshiba and Sony still partnered on other things even they they fought fiercely between HD DVD and BD. | |
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pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD | Translation No one else is buying our ad time so we'll sell it to whoever is.
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Blagojevich / Madoff 2012! | |
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chronoss2009
join:2008-09-23 | this is how it started in canada then the competition stopped then all became friends and guess what prices went through the roof, we have throttling and caps , and no end ot the BS in site.
Enjoy what comes to you soon. | |
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| sonicmerlin
join:2009-05-24
Cleveland, OH | Re: this is how it started in canada What does the Canadian government say about all of that? | |
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tmh
@qwest.net | Verizon got suckered Everytime Verizon runs one of their ads, Comcast will run their ad showing the guy with the backhoe in the yard.
Get Verizon's money, then trash them at the same time. WooHoo! | |
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en102
Canadian, eh?
join:2001-01-26
Valencia, CA
 ·RoadRunner Cable
 ·DSL EXTREME
| I don't think they could legally discriminate Ads are ads, and money talks.
Sure, its not in Comcast's best interest to promote their competition, however, its done _ALL_ the time. I have TWC cable, and AT&T promotes Uverse on it... nothing new, move on.
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Canada = Hollywood North | |
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funchords
Hello
Premium,MVM
join:2001-03-11
Washington, DC
·Verizon Online DSL
 ·Skype
| I don't think people understand this story... This isn't about Comcast selling ad time to Verizon. This is about Comcast Spotlight selling ads on both video systems to local advertisers.
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Robb Topolski -= funchords.com =- District of Columbia -- KJ7RL | |
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nama
@easygrocer.com | Re: I don't think people understand this story... now I know why verizon raise there prices in FIOS, becuase of Crapcost | |
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Ebolla
join:2005-09-28
Dracut, MA
| Re: I don't think people understand this story... NOBODY is making FiOS sell ads on Comcast's ad service. FiOS is raising rates due to them wanting to recover costs at a quicker rate or whatever reason they are claiming. You don't like Comcast and that is your right, but don't say pricing of a service has ANYTHING to do with this. | |
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Cybrtweek
@comcast.net
| Again I agree with funchords. You all are misunderstanding what this means. Comcast Spotlight will be selling and managing the ad time for Verizon's TV service. This does not mean just for Comcast or Verizon commercials but for all commercials from local and national businesses. This is not much different then the deal they made with DirecTV recently and have been doing for quite awhile with Charter and Wave to name a couple.
It's good to see even though they are all fighting for subscribers they at least agree that advertising needs to be made easier for businesses and makes it a win-win for all systems to have one place for advertisers to go for TV ad sales. | |
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Core0000
Premium
join:2008-05-04
Somerset, KY
·Windstream
| Ammunition... @article above
Isn't this like shooting yourself in the foot? Or providing the ammunition so your enemy can shoot you in the foot?
Business is Business, but isn't this one of those lines you don't cross.. ?
To me it doesn't make sense at all. And as someone who reads a lot of business books (to develop myself).. I cannot wrap my mind around this.
Its like Comcast is focused on the short term, they will get an instant profit I assume, but Verizon is going to be raking in potential long term customers. | |
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Cybrtweek
@comcast.net
| Re: Ammunition... It works like this. Verizon has air time on Fios-TV that can be sold to local and national advertisers. This = money to them. Instead of going through the hassle of buying/setting up equipment, hiring staff to maintain it and more staff to sell it they contract a company to do it for them, in this case Comcast Spotlight. They get a share of the ad dollars from the air time with less leg work which still = money to them.
Comcast Spotlight is already doing this with other companies like DirecTV, Charter, Wave broadband and more.
I have been noticing a push to make one stop shopping for advertisers which seems like a good model. I know that I wouldn't want to contact several companies to advertise on TV in an area when I can just contact one instead. | |
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| | tmc8080
join:2004-04-24
Floral Park, NY
| Re: Ammunition... said by Cybrtweek :
It works like this. Verizon has air time on Fios-TV that can be sold to local and national advertisers. This = money to them. Instead of going through the hassle of buying/setting up equipment, hiring staff to maintain it and more staff to sell it they contract a company to do it for them, in this case Comcast Spotlight. They get a share of the ad dollars from the air time with less leg work which still = money to them.
Comcast Spotlight is already doing this with other companies like DirecTV, Charter, Wave broadband and more.
I have been noticing a push to make one stop shopping for advertisers which seems like a good model. I know that I wouldn't want to contact several companies to advertise on TV in an area when I can just contact one instead.
Circle the wagons for a little while longer while the internet soaks up what little gravy is left from advertisers including the big banks, insurance companies, drug makers, oil companies, and government owned car companies. The rest can't afford high advertising rates. A whole new generation of consumers are going to get their news online and avoid the abc, cbs, nbc, cnn and fox news channels like the plague. Aside from possibly getting inaccurate news, the truth eventually comes out and they didn't have to suffer through 5 commercials each event to learn the facts. | |
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JerryTimes
join:2002-01-09
Roseville, MI | not new. I have Comcast and I see ATT and Dish Ads all the time. My uncle has Dish and sees Comcast ads. Nothin new. | |
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Comcast Sells Ads For Verizon FiOSTV