Clearwire Retail Ambitions Not Dead After All
Company Confirms Eventual LTE-Based Retail Product
In 2011 an anonymous source told the Wall Street Journal
their retail efforts were dead and that the company planned to solely focus on wholesale. Those efforts appeared to be confirmed by a significant closure in retail locations and the elimination of retail brand marketing, followed by Clearwire's elimination of their short-lived "Rover" trendy prepaid brand
. However, Clearwire is now claiming that their retail ambitions are not dead after all
, given new life by recent Sprint cash infusions. "The retail business is alive and well," insists Clearwire's Dow Draper, who says the company has rekindled some advertising and is seeing "phenomenal" retail uptake. "When it makes sense to add LTE to the retail mix, we'll do that," Draper says.