At the end of last year, the FCC voted to change media ownership rules in favor of allowing broadcasters to own newspapers. Cablevision is investing $650 million to do that with a purchase of Newsday that some hope will prove as a means of reviving the flailing newspaper industry. Cablevision is the first large cable company to invest in a newspaper that shares the same market; the move requires making a change from a competition-based approach to a collaborative approach. Cablevision is selling joint ad packaging and hopes their cable services will benefit from the newspaper’s local Long Island advertising experience. However, analysts say that with newspaper sales on the decline and a drastic change required to make it happen this move may be too much of a long shot to work out.