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story category Belkin Busted Paying For Positive Amazon Reviews
65 cents per five star review of Belkin gear...
(old news - 10:11AM Monday Jan 19 2009)
tags: business · hardware · Oddities
In an embarrassing bit of business for networking hardware vendor Belkin, the company has been busted by The Daily Background for paying people to post positive reviews on Amazon. According to the report, Belkin Business Development Representative Michael Bayard publicly posted to Mechanical Turk that his company would pay 65 cents for every positive review customers left. Bayard also urged those same users to then mark any negative Amazon reviews as "unhelpful." Belkin has since posted an apology to their website claiming Bayard was off the reservation:
Click for full size
Belkin does not participate in, nor does it endorse, unethical practices like this. We know that people look to online user reviews for unbiased opinions from fellow users and instances like this challenge the implicit trust that is placed in this interaction. We regard our responsibility to our user community as sacred, and we are extremely sorry that this happened. We want to stress that this is an isolated incident.
Belkin says they've removed all associated postings from the Mechanical Turk system, and are working with third party vendors to purge all the bogus reviews. Cheaters never win, kids. Well ok, they win quite often, but only if they're substantially more clever than publicly bribing people for positive product reviews.

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Forums » Belkin Busted Paying For Positive Amazon Reviews
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Jagermeistr
Premium
join:2002-08-18
Oradell, NJ

Shucks

Come on Belkin- I would've taken cash to post fake reviews on dlsr! :P

GOLFnSUN
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ

1 edit

Re: Shucks

Also discussed here on BBR's Friday Evening Links:
»Belkin rep paying people for fake reviews of Belkin router

Mactron
el camino Real
Premium
join:2001-12-16
CM94sv

I've never have had very good luck with Belkin products...

Mark this post as Unhelpful.
--
If only the Verizon CSRs worked this well.
mlundin

join:2001-03-27
Lawrence, KS

Re: Shucks

Ditto

ARGONAUT
got ping?

join:2006-01-24
New Albany, IN

said by Mactron See Profile :

I've never have had very good luck with Belkin products...

Mark this post as Unhelpful.
Same here.

Most of the time it's a overheating issue.
--
PentiumD 930 DC 3.0GHz - 4GB PC2-4200 - 300GB SATA - BFG Nvidia 7950GT OC 512MB
- Hauppauge WinTV-HVR-1600(1101MCE) - Vista Ultimate SP1 32bit
gigante

join:2000-06-30
Spring, TX

Re: Shucks

You are SO RIGHT!!! I thought it was me. I've had 3 (THREE!) N1 Vision routers overheat and freeze up. They all have the same problem. Of course their RMA process is relatively painless but re-configuration of the router/port forwarding/DMZ is a PITA!!! Unbelieveable.

Geminimind
Premium
join:2003-12-20
Sacramento, CA
Belkin sucks None of their products work. So I can see why they would pay

GOLFnSUN
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
·Sprint Mobile Broa..
·Comcast

Re: Shucks

said by Geminimind See Profile :

Belkin sucks None of their products work. So I can see why they would pay
You wouldn't be the Belkin employee who tipped this story, would you?

»i.gizmodo.com/5134652/belkin-emp···ractices
--
My BLOG .. .. Internet News .. .. My Web Page

Alex

@QWEST.NET
Heard Belkin sucked, bought a "good deal" anyways, router didn't work.... sticking with Linksys

archivegaming

@anonymouse.org

said by Jagermeistr See Profile :

Come on Belkin- I would've taken cash to post fake reviews on dlsr! :P
This reminds me of the gaming (which appears to be) happening on DSLR. How do no-name providers like Mountain Cablevision and Source Cable Ltd. maintain the 1-2 spots on The Fastest Downloads with all anonymous speed tests?

»Top 10 Gamining of Speed Tests by Small ISPs?

travisc

join:2001-11-09
Port Perry, ON

Re: Shucks

Maybe they're fast?

archivegaming

@anonymouse.org

Re: Shucks

said by travisc See Profile :

Maybe they're fast?
Maybe all of Belkin's reviews are from loyal customers.

It's a bit odd that, unlike most companies in speedtests the #1 and #2 companies have 99% anonymous tests.

May be possible, but it is a large anomaly. Something that could be looked into by the BBR admins.
jc100

join:2002-04-10
Well you know the quality when they must bribe people to rate positive... LOL. Red flag. Don't buy me from now on.

S_engineer

join:2007-05-16
Chicago, IL
·Comcast

Re: Shucks

said by jc100 See Profile :

Well you know the quality when they must bribe people to rate positive... LOL. Red flag. Don't buy me from now on.
your right about that...this is *great* advertisement for belkin.
jc100

join:2002-04-10

1 edit

Re: Shucks

Exactly. The saying that a product should speak for itself is the tried and true testament. Anyone that go would through the trouble of fabricating a review, has a product not worth taking a second look at.

sivran
Long Live The Suite
Premium
join:2003-09-15
Arlington, TX
clubs:

1 edit
My Belkin UPSes and USB hubs are the best. I was disappointed when my local Fry's stopped carrying the Belkin UPS line.

This review not endorsed by Belkin.
notwrth10

join:2007-03-03
1001EB

said by Jagermeistr See Profile :

Come on Belkin- I would've taken cash to post fake reviews on dlsr! :P
I know, I would have too!

a333
A hot cup of integrals please

join:2007-06-12
Rego Park, NY
·Cingular Wireless
·Verizon Online DSL

EPIC FAYL!!

Need I say more...?

Dan H commenter

@comcast.net

Re: EPIC FAYL!!

OT, but I LOVE the pic. That was my favorite late-night eatery when I was in college (you blotted out the area code, so I'll omit the school name, but offer one hint: there was a rhododendron test garden nearby).

-dan
quatrix
Premium
join:2005-02-11
Davie, FL
No, your use of the stupid "fail" fad says it all.

a333
A hot cup of integrals please

join:2007-06-12
Rego Park, NY

Re: EPIC FAYL!!

Thank you, thank you.... */hats off /*

TomClancy
Freedom isn't free

join:2003-04-23
...
Don't get the removal of the area code??? One quick 'google' can give you all the info you need.

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK


PrntRhd

join:2004-11-03
Fairfield, CA

Belkin Busted

Only one comment, is the employee still employed by Belkin? If he is, their mea culpa is just window dressing.

insomniac84

join:2002-01-03
Schererville, IN

Re: Belkin Busted

That's the way I see it. The fact that they did not announce his firing from the company tells us this was a standard and sanctioned practice.

Matt
Gone playing Dragon Age Origins
Premium
join:2003-07-20
Jamestown, NC
·North State Commun..

Happens a lot

I am approached all the time by companies who attempt to bribe me for a positive review due to the position I hold within our company. The perks have started as low as a $100 Amazon gift card (ironic?) for a one-page positive review. I've never been asked to post fake testimonials on a retail website however.

Regardless, I've shunned all the offers unless I felt that the product was absolutely worthy of a glowing review ... which has happened exactly one time.

jayco437
Premium
join:2001-08-11
Lincoln, NE
·Windstream

Re: Happens a lot

said by Matt See Profile :

Regardless, I've shunned all the offers unless I felt that the product was absolutely worthy of a glowing review ... which has happened exactly one time.
This is a good example. Some things to think about that I as a consumer expect from people that do reviews... I would want to know:

Did you accept remuneration for posting a review?
Did you disclose the remuneration in the review?

The "safe bet" is to turn down the remuneration and do the review anyways. However, if you do accept remuneration I think its good practice to disclose it. The acceptance of remuneration, regardless of intent (i.e. I was going to write a good review anyways), can taint the review. If indeed, this one product was worthy of a glowing review don't you, as someone in a position to speak about this product and have your voice listened to by others, owe it to your readers to keep your review as impartial and unbiased as possible? The trust you build with fair and impartial reviews is worth far more than any single company could compensate you for the reviews.

In the federal government "pay for play" gets people into trouble and sidetracks careers. In the private sector its more a public shaming than anything.

I'm not questioning your actual reviews or expecting you to answer the two questions I posed above. Just more of a "something to think about" for everyone (not directed to you though).

The guy that posted the Belkin deal could very well be looking at losing his job for what he probably thought was not a big deal. Next time he should have them sign NDAs maybe

morbo
Complete Your Transaction

join:2002-01-22
00000
clubs:

wow, cheap

$0.65 a review? that's fairly cheap.

RARPSL

join:1999-12-08
Suffern, NY

Re: wow, cheap

said by morbo See Profile :

$0.65 a review? that's fairly cheap.
Also, the cost of the check and postage to mail it will probably double the cost of the payment (ignoring the cost of monitoring/validating the request for the bribe payment).

crazediamond
That's Dr. Craze to you
Premium
join:2002-01-19
Germantown, MD

Re: wow, cheap

said by RARPSL See Profile :

said by morbo See Profile :

$0.65 a review? that's fairly cheap.
Also, the cost of the check and postage to mail it will probably double the cost of the payment (ignoring the cost of monitoring/validating the request for the bribe payment).
That's not how mechanical turk works.
--
And if I show you my dark side, will you still hold me tonight?
And if I open my heart to you, and show you my weak side, what would you do?
quatrix
Premium
join:2005-02-11
Davie, FL
These people must really not have anything better to do. Assuming five minutes per review, they're making $7.80 an hour, barely over federal minimum wage.

Nightfall
My Goal Is To Deny Yours
Premium,MVM
join:2001-08-03
Grand Rapids, MI
·AT&T Midwest
·Site5.com
·Comcast

Obviously Michael Bayard was looking to achieve something

It could be a promotion or something along those lines, but I just don't know if Belkin was paying these people or if Michael Bayard was paying them out of his own pocket. Probably Bayard was paying them directly. I am not denying that companies have paid for good reviews on the internet. What I am saying is that I just don't believe that Belkin was responsible for it. This stinks of someone at Belkin who wanted a promotion or a raise in pay and it just makes sense that someone in business development was responsible for it.
--
My domain - Nightfall.net

insomniac84

join:2002-01-03
Schererville, IN

Re: Obviously Michael Bayard was looking to achieve something

Based on? Belkin did not say they fired him. There can only be one reason for retaining him. That what he was doing was standard practice and Belkin isn't going to make things worse by firing someone who would turn around and spill the beans.

Nightfall
My Goal Is To Deny Yours
Premium,MVM
join:2001-08-03
Grand Rapids, MI
·AT&T Midwest
·Site5.com
·Comcast


2 edits

Re: Obviously Michael Bayard was looking to achieve something

said by insomniac84 See Profile :

Based on? Belkin did not say they fired him. There can only be one reason for retaining him. That what he was doing was standard practice and Belkin isn't going to make things worse by firing someone who would turn around and spill the beans.
I could ask you the same question. What are you basing your findings off of? Since we are just speculating here, thats my speculation. You can agree with it or not, but it just doesn't make sense to me.

Belkin didn't say they didn't fire him. He could be disciplined, moved to another department, laid off pending. We don't know for sure. If it was standard practice at Belkin, don't you think someone would have stepped out and said something by now just like every other crooked company out there that has been caught?

Sorry, but this just stinks of someone trying to get Belkin in trouble or line their own pockets in some way. These kinds of positive reviews which are faked tend to pay much much much more than .65 cents a review. That and they are a lot less public in knowledge. Using a public forum for something like this is just wrong.

insomniac84

join:2002-01-03
Schererville, IN

Re: Obviously Michael Bayard was looking to achieve something

It's simple. If belkin is truly appalled by this, they would have fired the guy and told us. And you don't move a guy around after he seriously damages your companies reputation like this.

JohnQPublic
Premium
join:2002-03-22
Xanadu

I endorse this post

Was Michael funding Operation Bogus Reviews out of petty cash or was Belkin actually cutting company checks? If the latter, then they do indeed endorse bribery.

quote:
Belkin does not participate in, nor does it endorse, unethical practices like this. We know that people look to online user reviews for unbiased opinions from fellow users and instances like this challenge the implicit trust that is placed in this interaction. We regard our responsibility to our user community as sacred, and we are extremely sorry that this happened. We want to stress that this is an isolated incident.
--
Bernie Madoff with all my money!

cableties
Premium
join:2005-01-27

Profits from their overpriced USB cables...

Paid for this email.


--
Weeeeeeee!

rjdriver

@cox.net

Re: Profits from their overpriced USB cables...

>>Profits from their overpriced USB cables...

Amen!

I went into Radio Shack the other day and asked for a reasonbly priced 6' HDMI cable. She walked me over to a Belkin selling for $39.99 in one of those tough plastic cases you need a sledgehammer to open. I said, "reasonably priced?" She said, "Thats's the cheapest one we have." I said "This store used to be such a great resource for cables and adapters. What a shame." and walked out.

Bob

BF69

join:2004-07-28
Camden, TN

Nice racism to boot

"Belkin has since posted an apology to their website claiming Bayard was off the reservation:"

As one who grandmother was actually born and rasied on one I find that comment offensive.

Dr Demento
I Vant Blud

join:2002-01-02
Denville, NJ

Re: Nice racism to boot

"Look at that monkey RUN!"
gigante

join:2000-06-30
Spring, TX

Re: Nice racism to boot

It was a "little monkey" and Howard Cosell is/was the ultimate douche.

Titus Pullo
I came, I saw, I slept

join:2004-06-26

1 edit
Upon reflection, I do not wish to post. Take me back!
--
utahluge

join:2004-10-14
Draper, UT
Upon reflection, I do not wish to post. Take me back!

Get a life.

lordfly

join:2000-10-12
Homestead, FL

No need to pay me to say....

Belkin Sucks! Sorry couldn't help that.

Gee, that explains why I threw all of the cheap units the previous Network Admin had purchased.

But really, is using money to sway reviews or popularity votes unusual?

nixen
Rockin' the Boxen
Premium
join:2002-10-04
Alexandria, VA
·Cox HSI
·Speakeasy

Re: No need to pay me to say....

said by lordfly See Profile :

Belkin Sucks! Sorry couldn't help that.

Gee, that explains why I threw all of the cheap units the previous Network Admin had purchased.

But really, is using money to sway reviews or popularity votes unusual?
No, it's just that companies usually reserve doing so with "prestigious magazines" and the like. There's been more than a few "product reviews" that I've had to ask myself, "did you actually even use that PoS?"
--
The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt. -- Bertrand Russell
compton

join:2002-02-08
Brooklyn, NY

Shamelessly gaming the system

They should pay more attention to customers satisfaction instead of trying to buy positive reviews in order to trick a few more people into buying their products. If a sizable percentage of Belkin's customers don't have good experiences with their products then all the paid positive reviews will not help them because brand loyalty and word of mouth is huge. for any business. I guess they decided why fix their products when they can game the system; it's also cheaper.

amigo_boy

join:2005-07-22
Tempe, AZ

A page from China?

Is Belkin involved with China in some way? China pays its citizens to post glowing reviews of the government: »news.bbc.co.uk/2/hi/asia-pacific/7783640.stm

Mark

badtrip
East Bay
Premium
join:2004-03-20
Albany, CA

This is the exact reason...

...why I always consider only the negative user generated reviews on websites when researching a purchase. A negative review is far more telling about the reviewer and the product. Positive user reviews are largely worthless, IMO.

nixen
Rockin' the Boxen
Premium
join:2002-10-04
Alexandria, VA
·Cox HSI
·Speakeasy

Re: This is the exact reason...

said by badtrip See Profile :

...why I always consider only the negative user generated reviews on websites when researching a purchase. A negative review is far more telling about the reviewer and the product. Positive user reviews are largely worthless, IMO.
Yup... At best, they indicate that the person just didn't really use the purchase (I've seen quite a few posts like, "I just got it out of the box and it's great thus far"). At worst, it's someone gaming the sytem.
--
The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt. -- Bertrand Russell

nixen
Rockin' the Boxen
Premium
join:2002-10-04
Alexandria, VA
·Cox HSI
·Speakeasy

Guess I Won't be getting that 65 cents

Because, my review of the router I bought was FAR from flattering. I'd have given them zero stars, but that didn't seem to be an option.
--
The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt. -- Bertrand Russell
joeblow

join:2007-07-14
Knoxville, TN

does comcast do this too?

I have been trying to find out how much Comcast pays people to post here on the HSI. I get modded everytime so I gave up. I am always looking for a little x tra income.
RadioDoc
58ef2c0
Premium,ExMod 2000-03
join:2000-05-11

Re: does comcast do this too?

You'd have to ask the moderators how much they are being paid to delete your posts.
--
Toolmaster of La Grange.

jhacker

join:2001-12-11
Peoria, IL
·Comcast
·Vonage
·Comcast Digital Vo..

Won't Touch Belkin Routers

My first router was a Belkin. I found their tech support which was based out of India to be inept. They proved this when they told me 'Virtual Server' was the same as 'Port Forwarding', which was not an option on this router. I took the router back the next day, and bought a Motorola. It's a solid device that I still have five years later.

mrchris
We don't miss you Bush
Premium
join:2002-10-01
North Babylon, NY

Re: Won't Touch Belkin Routers

I have a Belkin wired/wireless router. It works flawlessly using the wire ports but if I'm more than 7-10m from the AP, the signal on my laptop is down to 50-60%...even the living room I get around 70% tops.

joako
Premium
join:2000-09-07
/dev/null

Symantec does the same

I have seen Symantec posting the same things on MTurk....
--
PRescott7-2097

Transmaster
Don't Blame Me I Voted For Bill and Opus

join:2001-06-20
Cheyenne, WY
·Qwest.net

What they don't tell you

I have discovered the word Belkin originated from an almost extinct language located in the extreme Northern most area of the Hindu Kush mountain range. The above script roughly translate out to

"My idiot son tried to burn fresh horse turds in the yurt they smoked to much and made everything smell bad".

The 2nd word down on te left hand column in this Pon-nustian sentence is Belkinosttoma which translates out to something like "Fresh steaming and smelly horse turd"

The tern Belkinosttoma describes the luck I have had with anything made by Belkin.
--
I am quite sure now that often, very often, in matters concerning religion and politics a man's reasoning powers are not above the monkey's.
- Mark Twain in Eruption

ninjatutle
Premium

join:2006-01-02
San Ramon, CA
·Sprint Mobile Broa..

Free?

Click for full size
Just to think, we're all writing on here for free. We should be getting paid!

TomClancy
Freedom isn't free

join:2003-04-23
...

Re: Free?

I'm switching my career.

BodyBumper

join:2004-06-21
Beverly Hills, CA

Belkin's headquarter is in Compton

Why am I not surprised by this?
Forums » Belkin Busted Paying For Positive Amazon Reviewspage: 1 · 2


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