republican-creole
Search:  

 
 
   News
newer
'Be Famous With FiOS'
Verizon's Rhode Island Marketing Effort
(old news - 12:56PM Tuesday Jul 03 2007)
tags: Video · Fiber · competition · business · telco · Oddities
With the selective deployment of both U-Verse and FiOS, AT&T and Verizon have been forced to switch from mass marketing to more viral approaches. Verizon's marketing for FiOS has been nothing short of unique, with the company advertising the service via Fios hummers, at FiOS festivals and even via Fios pizza boxes.

Click for full size
In their latest launch market of Rhode Island, they're using regular people to advertise their fiber to the home service.

Their new "Be Famous With FiOS" marketing campaign videotapes state residents gushing over Verizon FiOS for fifteen seconds, then posts all the videos to a website where a lucky few will be sized up by a former American Idol finalist.

Five Rhode Island residents will then be selected to take part in a broader advertising campaign, where we assume they'll gush over FiOS in slightly higher definition.

Related:
  1. Verizon FiosTV Sees First Rate Hike
  2. 106 NJ Communities Get FiOS TV
  3. Verizon Plans HD VOD
  4. Scott Cleland: Google Using 21x The Bandwidth They Pay For
  5. Verizon Disavows DSL -- Sort Of
  6. DSL Vs. Carrier Pigeon
  7. Pittsburgh City Council Approves FiOS Franchise
  8. What Network Neutrality Is REALLY About
Forums » 'Be Famous With FiOS'
view: topics flat text 
Post a:

woody7
Premium
join:2000-10-13
Torrance, CA

hmmmm....

?

ColorBASIC
8-bit Fun
Premium
join:2006-12-29
Corona, CA

Why the blitz?

People didn't find out they could get FiOS with the door tags they leave 5 times after deployment.

They were getting to be like AOL CDs at my house after FiOS was deployed.
--
Macintosh Users Group Serving the Inland Empire

ablack6596

join:2005-01-28
Scarsdale, NY

Re: Why the blitz?

I never got door tags. I received a bunch of flyers from them in the mail, but they were enclosed in all the other spam mail I got. The real way I knew it was coming was when 20 Verizon trucks were on my street for a couple days.

Plasticman
Will Work For Bandwidth
Premium
join:2002-09-06
Harrisville, RI
clubs:
·Cox HSI

Here in Rhode Island....

Yes they may be rolling out in Rhode Island but they are very select in where they install to. I think at this time they are only in 3 communities and from people that I know that work for Verizon. They are going to deploy in certain areas and leave other areas in the dark.

Plasticman
--
Grant me the serenity to accept the things I cannot change, the courage to change the things I cannot accept, and the wisdom to hide the bodies of those people I had to kill today because they pissed me off
mglunt

join:2001-09-10
Fredericksburg, VA

Re: Here in Rhode Island....


Because every one knows that with a snap of a finger, Verizon could wire the whole state at the same time.

birdfeedr
Premium,MVM
join:2001-08-11
Warwick, RI
·Verizon FIOS

Re: Here in Rhode Island....

said by mglunt See Profile :

Because every one knows that with a snap of a finger, Verizon could wire the whole state at the same time.
In the case of Rhode Island, you're almost right. I'd allow west bay/east bay as 2 distinct areas.

FYI, Warwick, West Warwick, East Greenwich are the cherry areas to pick first. Then other desirable locations like Cranston, then Providence. Throw in Newport and Middletown areas, and that covers the highest population density. The rest of the state gets wired later.

That's my projection, not based on specific knowledge.

ptrowski
Got Helix?
Premium
join:2005-03-14
Putnam, CT
clubs:

Yipes....

Most of the people I see here in RI I would not want to see again on video.

N3OGH
Bear patrol must be working like a charm
Premium
join:2003-11-11
Philly burbs
·Verizon FIOS
·Verizon Online DSL

I love the FiOS Hummer

Nothing like a good Hummer. Especially with a good pizza (I mean after all, just like a bad Hummer, even when it's bad, it's good )

All I really need is a nice after FiOS smoke, to bask in the satisfaction....
--
Welcome to cat noise Wednsday!!

Subaru
1-3-2-4
Premium
join:2001-05-31
Greenwich, CT
clubs:

FiOS Pizza box

the box I got was the one with the red stringy red light.

Mike
Premium,Mod
join:2000-09-17
Pittsburgh, PA
clubs:

Re: I love the FiOS Hummer

Now do they pay someone to deliver FiOS Pizza in the FiOS hummer?

Harddrive
Premium
join:2000-09-20
Norwich, CT

Re: I love the FiOS Hummer

no, you get the pizza drop shipped by the FiOS plane that has the 'FiOS TV is here' sign behind it that's flying around Rhode Island.
--
Fortunately I keep my feathers numbered, for just such an emergency.-Foghorn Leghorn

Plasticman
Will Work For Bandwidth
Premium
join:2002-09-06
Harrisville, RI
clubs:
·Cox HSI

Their Junk Mail

I have received their junk mail telling me about FIOS but when I called them on it. They said they do not know if they will service my area or if they do when, as I live in a rural area. My aunt even called them and they don't know if they will service her area as it is rural but the houses where she is at sell for at least $500,000.00

Plasticman
--
Grant me the serenity to accept the things I cannot change, the courage to change the things I cannot accept, and the wisdom to hide the bodies of those people I had to kill today because they pissed me off
Forums » 'Be Famous With FiOS'


Wednesday, 25-Nov 03:24:11 Terms of Use | Privacy Policy | Hosting by www.nac.net - DSL,Hosting & Co-lo | feedback | contact
over 10 years online! © 1999-2009 dslreports.com.republican-creole