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story category Amazon 'Opts Out' of Phorm User Tracking
Will not allow technology to track user shopping visits...
(old news - 08:51AM Wednesday Apr 15 2009)
tags: legal · business · privacy · world
A user from the UK writes in to note that Amazon has opted all customers out of being processed by behavioral ad operator Phorm. Phorm's "Webwise" targeted ad technology uses data provided by ISPs to deliver targeted ads to each user, though specific companies can choose to opt out their entire domain, prohibiting Webwise from using user activity on the website to sell ads. "I can confirm that we have emailed Webwise requesting we 'opt-out' for all of our domains," Amazon UK managing director Brian McBride tells the user, who e-mailed the company out of concern for his privacy. Privacy advocates last month asked Amazon, AOL, eBay, Facebook, Google, Microsoft and Yahoo! to opt out of the technology, which Phorm hopes to someday deploy in the United States.

Related:
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  4. Phorm Continues To Lose Executives
  5. Wednesday Evening Links
  6. Sweden's New Piracy Law Foiled By ISPs
  7. NSA Still 'Overcollecting' American Data
  8. Phorm Fighting Tightening Balance Sheet AND Critics
Forums » Amazon 'Opts Out' of Phorm User Tracking
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SLD
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join:2002-04-17

Amazon UK

There is an Amazon UK? Wow...they've really grown. Kudos to them for this decision.

kamm

join:2001-02-14
Brooklyn, NY
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Re: Amazon UK

said by SLD See Profile :

There is an Amazon UK? Wow...they've really grown. Kudos to them for this decision.
Amazon UK had FAR BETTER movie selection than US site for many years now including uncensored EU versions of by default censored US movies (I have imported many of them.)

Let's face the reality: US is well behind of many Western countries in many things - Amazon is just one of them, its UK site long offered things I couldn't ever find on the US site, thanks to our BS-spewing corrupt hypocrites in charge for legislations.
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hacker90

join:2005-09-01
Winnebago, IL

Re: Amazon UK

Was a little disappointed they didn't show the full torture scene in Taken. Lucky Brits!
Kearnstd
Elf Wizard
Premium
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Mullica Hill, NJ
of course you must need to own a region free player since the MPAA thinks they have the right to control what country you can watch a legally purchased movie in.
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trebzon

join:2001-09-03
Grandville, MI
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1 edit

Jaded

I hope this is good news. Also the fact it is in the UK makes my point possibly invalid. I do, however, wonder how much of this is an effort to get some good press after the rank removal debacle of gender related literature earlier this week.

»tinyurl.com/dgsbr6

funchords
Hello
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join:2001-03-11
Washington, DC
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How do you "opt-out" of a middlebox?

So does this mean that none of the traffic goes through Phorm's hardware or software? Or does it simply mean that the software analysis doesn't record anything when an Amazon domain is involved?

Why does Amazon need to Opt-Out of wiretapping at all? It's ought to be illegal from the start!
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1 edit

Re: How do you "opt-out" of a middlebox?

said by funchords See Profile :

So does this mean that none of the traffic goes through Phorm's hardware or software? Or does it simply mean that the software analysis doesn't record anything when an Amazon domain is involved?
It means that Phorm won't record info from the Amazon domains. Everything would still go thru the Phorm hardware, just like it would any other router in the path.
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Forums » Amazon 'Opts Out' of Phorm User Tracking


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