site Search:


 
   
story category
AT&T Shortens Device Return Window to 14 Days
Right on the Heels of BFF Verizon Wireless
by Karl Bode Tuesday 16-Oct-2012 tags: business · wireless · wireless · AT&T
AT&T is following on the heels of Verizon Wireless and has shortened the return window for new wireless devices from thirty to fourteen days. According to e-mails being received by users, the change went into effect earlier this month. "AT&T has updated its device return policy," says AT&T. "Consumer customers will have 14 days to return a device for any reason and cancel service without paying an Early Termination Fee." Back when numerous carriers settled class action and Attorneys General lawsuits over high ETFs and covert contract extensions most of them agreed to 30 day money back guarantees and other such trial period provisions -- which they've ever since been slowly backing away from while hoping nobody will notice.

view: topics flat text 
Post a:
WHT

join:2010-03-26
Rosston, TX
kudos:5

Hoping Nobody Will Notice

Like...ohh, say CNN News or Fox News? Washington Post or Huffington Post?

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK

Re: Hoping Nobody Will Notice

I hope they get sued again.

tshirt
Premium,MVM
join:2004-07-11
Snohomish, WA
kudos:3
Reviews:
·Comcast

14 days is a reasonable...

... "NO fault" warranty period.
certainly enough time to try every function.*
What should be extended is
1}payback/damages for promised updates that never happen/aren't possible due to hardware/design defects/shortcommings and unsupportable marketing hype
2} less then advertized battery or product life under "normal" real world usage**
3} other "business model changes" functionallity blocking, credits toward ANY other device (even a competitors, of the same era)

* too many use the Warranty as a never ending series of test drives, which costs EVERYONE else.

** if they claim 14 hours of usage for 1000+ charges that is minimum. doesn't count not being able to jumpstart your car from it.
rradina

join:2000-08-08
Chesterfield, MO

Re: 14 days is a reasonable...

But you stand a much better chance of using the phone in all of the signal areas with 30 days vs. 14 days. 30 days is far more consumer friendly and I've had significant differences in dropped calls from one phone model to another. I've even had significant difference with the SAME phone. (I had to return my first iPhone 4 because it would constantly drop calls. The Apple store replaced it and the one I have now has been fine for over two years.)

There's always a reason for these things and what I'd like to see is their numbers. In other words, what problem is the dynamic duo trying to accomplish with the reduced window? Is there a huge difference between what they can do with a phone that's been used for 14 days vs. 30 days? Is there a huge drop in returns if they cut the window by 50%?

Regarding your claim that too many use the warranty period for a never ending series of test drives? Where did you get that information?
Crookshanks

join:2008-02-04
Northeast PA
Reviews:
·Frontier Communi..

Re: 14 days is a reasonable...

said by rradina:

I had to return my first iPhone 4 because it would constantly drop calls. The Apple store replaced it and the one I have now has been fine for over two years.

That's a warranty issue, not a "I don't like this device and/or my service" issue. Nobody is suggesting your warranty should only be 14 days. Indeed, I recently received a new (to me) Droid X, after the screen died on my two and a half year old one. Thank you extended warranty...

said by rradina:

In other words, what problem is the dynamic duo trying to accomplish with the reduced window? Is there a huge difference between what they can do with a phone that's been used for 14 days vs. 30 days? Is there a huge drop in returns if they cut the window by 50%?

They can't sell a returned phone as a new product, I'd imagine that they all go into the inventory of refurbished phones that are used to replace warranty returns. They'll get used eventually but it's obviously not as good as signing up a new customer or locking an existing one into a new contract. They lose money on a return, particularly if you bought the device from a human being who is paid a salary.

I'd tend to agree that 14 days should be enough to test drive all of the features on a new device. It may not be enough time to hit all of the areas you'd like signal in, but it ought to be enough time to hit the ones you care about the most, e.g., your drive to work and areas you frequent most often.
rradina

join:2000-08-08
Chesterfield, MO

Re: 14 days is a reasonable...

I know my iPhone issue was a warranty issue. At first I though it was just AT&T's network or because I had not received my free case (i.e. the iPhone 4 antenna issue). After I got my case and it still sucked, I returned it somewhere around the 60-90 day mark (it took a while to get the free case.) I should have removed the iPhone example because it apparently serves to confuse the point. I was simply providing an example of how call quality can even be different between phones of the same model.

I know a used phone, regardless of how used, should not be sold as new. I'm looking for FACTs regarding the difference between 14days and 30days. If there's no difference, there's no difference. If there's no difference then this isn't the reason they changed the policy.
Crookshanks

join:2008-02-04
Northeast PA
Reviews:
·Frontier Communi..

Re: 14 days is a reasonable...

said by rradina:

I'm looking for FACTs regarding the difference between 14days and 30days. If there's no difference, there's no difference. If there's no difference then this isn't the reason they changed the policy.

Fact: A used phone is not worth nearly as much to the carrier as a new phone.

Fact: Returns cost them a new customer, or an extended contract for an existing customer, as well as the employee time (e.g., salary) that's required to process the return.

Conclusion: Anything they can do to reduce the rate of returns is beneficial, from their vantage point.
rradina

join:2000-08-08
Chesterfield, MO

Re: 14 days is a reasonable...

*sigh* Those facts are both the same regardless of 14 days or 30 days.

My original post asked two questions:


Is there a huge difference between what they can do with a phone that's been used for 14 days vs. 30 days? Is there a huge drop in returns if they cut the window by 50%?



Do you know for a FACT that reducing the window reduces returns? Everyone who posted that 14 days is plenty to evaluate whether or not you like the phone infers that it won't reduce returns.

So, my original questions are still unanswered. Rather than conjecture, I was hoping someone close to AT&T or the industry might provide insight as to the underlying reasons. Just assuming that AT&T doing this because it might cause something else isn't what I want.

For all we know they might be doing this to more easily associate monthly sales results with returns thereby making it easier to compensate performance-based associates in a more timely manner. Oh so long ago I worked in IT for the insurance industry and the run out on medical claims was crazy. Doctors complained, hospitals complained and insurers complained. However, this is just more speculation so please don't reply to this or with more speculation. That's not what I want.

tshirt
Premium,MVM
join:2004-07-11
Snohomish, WA
kudos:3
Reviews:
·Comcast
There is likely little difference value wise in the phone residual, other than you carried and scratched it for an extra 16 days.

However giving ONLY 14 days is less time for buyers remorse (an epidemic in the US) to set in, less time for you to see what other phones are released next month, less time to credit the salesmans comission (only to dock it next month).
You think 30 days is better, but why not 90, or 180?
legally you are entitled to NONE, at 14, it's a generous trial with some downside for them.

as far as knowing about people constantly "borrowing" and returning items just read all the posts here about people buying and returning modems and routers over and over trying to find the prefect combo, or look at the volume of "refurb'd" and open box specials at any phone/electronics or even hardware store including carriers own sites with an unlimited supply of slightly used phones, few of which recieved any repair.
either phones have an incredible high factory defect rate (they do, but not this high) or due to the high price per pound an extreme trial return rate.
grafenberg

join:2002-02-01

Competition

Yay for competition.

BF69
Premium
join:2004-07-28
Camden, TN

Does it take more than 14 days

To figure out if you like a phone or not?

nothing00

join:2001-06-10
Centereach, NY

Re: Does it take more than 14 days

If that's my full time job, no. If I want to see whether or not it works for me consistently day to day, yes.

BF69
Premium
join:2004-07-28
Camden, TN

Re: Does it take more than 14 days

said by nothing00:

If that's my full time job, no. If I want to see whether or not it works for me consistently day to day, yes.

How many day should you entitled to?
rradina

join:2000-08-08
Chesterfield, MO

Re: Does it take more than 14 days

As I explained to tshirt (above), more than 14 days is nice to make sure the phone has adequate performance in all the signal areas you frequent. If you are a business traveler with a certain territory, it'll be pretty hard to visit that entire territory in 14 days. It's probably still difficult in 30 days but you stand a much better chance of discovering an area where its performance is significantly less than a previous phone.

Personally, I've had significant difference between phone models regarding dropped calls and call quality.

tshirt
Premium,MVM
join:2004-07-11
Snohomish, WA
kudos:3
Reviews:
·Comcast

Re: Does it take more than 14 days

Then you as a business user should work out a longer trial (perhaps renting several phones, and testing them at different locations on your monthly loop, before choosing ONE) with one of their BUSINESS reps.
Businesses have long accepted the higher cost of goods and services they pay for, in return for the higher level of care they recieve.
Only the race to the lowest price(walmartization) by consumer has lead some business to expect the same care at the "we don't care" price.
rradina

join:2000-08-08
Chesterfield, MO

Re: Does it take more than 14 days

Business users usually negotiate significant discounts for a large quantity of phones. Even non-essential employees typically enjoy 20% and sometimes as much as 25% corporate discounts on monthly plans.

Even though my example cited a business user, this issue isn't limited to business users. It could be anyone who owns a cell phone and discovers too late that 14 days wasn't long enough to know their new phone sucks (and their old phone didn't) at a friends house they haven't visited in a few weeks.

I agree with folks that 14 days is long enough to determine whether or not you like a phone -- assuming you start with it on day one. If parents give their kids cell phones for Christmas, it now becomes more like a 7-day return window since they'll have to buy them the week before Christmas and before the kid finds out the phone sucks, they cannot return it.

I'm not sure why folks DEFEND this loss of privilege as if it's just not that big a deal.

Regarding race to the bottom, this is a margin rich business with stellar profits. We're not talking Wal-Mart who makes a few cents on a can of green beans or even prices milk below cost as a loss leader.
Chuck_IV

join:2003-11-18
New Milford, CT
It sure can depending on your travels. It's not just the phone, but the coverage. I'd like to see if the thing works well in places I may travel. Those places may not occur in the first 14 days.
sgip2000

join:2004-05-05
Hillsboro, OR

Return Period

Does the 14 days start when the phone is shipped or when it's received?
horseathalt7

join:2012-06-11

Re: Return Period

More petty petulant behavior from the corporate borg.

The things Randall Stephenson will do for a few more steak dinners.
towermonkey

join:2010-12-18
Lake Charles, LA

14 day return window

The window starts from the date the phone is activated (ie when you receive it), or the day you pick it up in a store. And IIRC, you only get one exchange in that window (for anything other than a device malfunction). In other words, you can't get an iPhone 5, then exchange it for an Android device, then exchange it again for something else. You will also pay a $35 restocking fee.

If the device is malfunctioning, you get the same device with no restocking fee. I'm not sure if the time period for defective phones is now 14 days, it used to be 30 for everything but iPhones. Any Apple device, as soon as you walk out the door with it, Apple handles warranty claims, full stop.

JigglyWiggly

join:2009-07-12
Pleasanton, CA

Re: 14 day return window

This is illegel in california

motoracer

join:2003-09-15
united state

Re: 14 day return window

said by JigglyWiggly:

This is illegel in california

What exactly is illegal?

JigglyWiggly

join:2009-07-12
Pleasanton, CA

Re: 14 day return window

california forces 30 day returns

Steve
I know your IP address
Consultant
join:2001-03-10
Yorba Linda, CA
kudos:5

Re: 14 day return window

said by JigglyWiggly:

california forces 30 day returns

Reference?
Arty50
Premium
join:2003-10-04
Sort of...

»oag.ca.gov/consumers/general/refund_policies
old_wiz_60

join:2005-06-03
Bedford, MA

I wonder how much..

they collude with their prices and practices? Isn't this supposed to be illegal?

BF69
Premium
join:2004-07-28
Camden, TN

Re: I wonder how much..

said by old_wiz_60:

they collude with their prices and practices? Isn't this supposed to be illegal?

Try looking up the definition of collusion. Hmm let's see McDonald's sell the big Mac for $2.99 Burger King sells the Whopper for $2.99 obviously they are colluding.
old_wiz_60

join:2005-06-03
Bedford, MA

Re: I wonder how much..

But are McDonald's and BK agreeing to do it behind the scenes?

Friday, 24-May 07:58:02 Terms of Use & Privacy | feedback | contact | Hosting by nac.net - DSL,Hosting & Co-lo
over 13.5 years online © 1999-2013 dslreports.com.