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story category AT&T Launches Video Search Website
Telco eyeballs delicious video content ad revenue
02:38PM Monday Nov 10 2008 by Karl Bode
tags: Video · competition · business · content
From the "we're terrified of becoming a dumb pipe" and "that content ad revenue sure looks tasty" departments comes news that AT&T has launched a new beta video search portal dubbed Videocrawler. According to the AT&T press release, the portal was developed in concert with Divvio, and is designed to index hundreds of millions of video clips from thousands of sites. According to AT&T, the new beta portal will be banner ad supported, while indexing content from existing Internet video websites like Hulu, blip.tv, MySpace Video, Google Video, and YouTube. The portal also allows searching for audio content (podcasts, ringtones, radio).
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"We want to do everything possible to connect customers to the content they want, and today more than ever, what they want online is social media," said Sean O'Leary, vice president, AT&T Business Development. "With thousands of popular video Web sites, it's become more and more challenging to find, sort and manage all of the best clips that are out there. That's exactly what we're working to solve with VideoCrawler by allowing users to search from an index of the most popular media sources from across the Web."
That burning desire to connect customers to additional video content would of course be heavily monetized by AT&T's exploration of low bandwidth caps. In AT&T's ideal world, they not only control and meter the bandwidth, they deliver the content and cash in on the content advertising as well. Whether AT&T would be better focused on simply running a network (instead of developing video index portals or 3D web browsers) is yet to be seen.

Related:
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  4. TorrentSpy Calls It Quits
  5. Joost Moves From Software to Web
  6. Blockbuster Offers $99 Broadband Movie Set Top
  7. Comcast Attacks Verizon Over HD Claims
  8. Netflix Streaming Hits TiVo
Forums » AT&T Launches Video Search Website
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Post a:

Pizz
Hi

join:2000-10-27
Astoria, NY

Wow

Going to implement this type of service, while caps are on their horizon. How brolly these companies have become.
lengyelc

join:2005-12-11
Alpharetta, GA

Re: Wow

Maybe AT&T will make this service immune to the bandwidth caps in an effort to drive traffic to these sites, and hence make more money in ad revenue?

Karl Bode
News Guy
join:2000-03-02

Re: Wow

I'm sure they'd like to, but I just don't see them getting away with that.

S_engineer

join:2007-05-16
Chicago, IL

Re: Wow

Not to mention it would undermine their argument for caps.
Seems to me they're going too fast with the Death Star rebuild. They just don't have all of the pieces in place to avoid consumer backlash.
--
"For duty and humanity!"
- Moe Larry and Curly (MEN IN BLACK, 1934)...These are the guys we have in Congress

Karl Bode
News Guy
join:2000-03-02

Re: Wow

They need to warm consumers to the idea that metered billing is necessary first. They can use it as an anti-competitive weapon later when HD Internet video really takes off. It's all pre-emptive.

supergirl

join:2007-03-20
Pensacola, FL
·Cox VOIP
·Skype
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·AT&T Southeast
·magicjack.com

said by S_engineer See Profile :

Not to mention it would undermine their argument for caps.
Seems to me they're going too fast with the Death Star rebuild. They just don't have all of the pieces in place to avoid consumer backlash.
I find your lack of faith disturbing. The Emperor is not pleased with your efforts. He will be coming soon. Double your efforts. I'm not as forgiving as he is. -Darth Vader
--
Saving the world keeps me busy. However, I find Earth very primitive from my home planet of Krypton.
-Supergirl

en102
Canadian, eh?

join:2001-01-26
Valencia, CA
·RoadRunner Cable
·DSL EXTREME
·DSL EXTREME

I'm sure they'll find a way....
They 'could' to this by having the 'content provider' (aka themselves or a contracted company) pay them for the 'right' to deploy their video services. In turn, there would have to be a tracking mechanism to rollback the consumption of data used by their service.
--
Canada = Hollywood North

RARPSL

join:1999-12-08
Suffern, NY

said by Karl Bode See Profile :

I'm sure they'd like to, but I just don't see them getting away with that.
Any attempt to do this will raise the Network Neutrality Red Flag. In this case, they are giving preferred service to their offering due to not charging Bandwidth Usage to the user's Cap Account (instead of the usual "Pay Us and you will get better QoS" scenario).

S_engineer

join:2007-05-16
Chicago, IL

Re: Wow

said by RARPSL See Profile :

said by Karl Bode See Profile :

I'm sure they'd like to, but I just don't see them getting away with that.
Any attempt to do this will raise the Network Neutrality Red Flag. In this case, they are giving preferred service to their offering due to not charging Bandwidth Usage to the user's Cap Account (instead of the usual "Pay Us and you will get better QoS" scenario).
I don't think they care about their appearance, there too many red flags out there now for this one to matter. The same preffered status would cause just as many red flags. These services are fast becoming like insurance companies where all they have to do is advertise their product, not deliver. Cherry pick the clientele, and make the consumer jump through hoops just to use the product. And if they bill you wrong, well you better pay it or like Sprint, they might just dump you as a customer for complaining. God help anyone that actually holds a company to what they advertise!

Ormaybe

@sbcglobal.net

thumbs down from:
GlassRail See Profile

Or..maybe they know what they are doing,and hope the folks in Reno,NV go over their bandwidth caps so they can pay more $$$$ too AT&T.

btB

@sbcglobal.net


thumbs down from:
GlassRail See Profile

I'm Just Waiting for 3-min HD ads on AT&T's Homepage

Of course unsuspecting people who run the AT&T's rebranded browser will go there automatically when they go on the internet. I can also see them making the ad non-removable, so anytime anybody goes for support on their website, you are forced to view the HD content. Of course, it would be our fault for going over the caps because we are such bandwidth hogs.

funchords
Robb Topolski
Premium,MVM
join:2001-03-11
Hillsboro, OR
·Verizon Online DSL
·Skype
·Comcast

Ought to be the "Let's Create a Conflict of Interest" Dept.

I love stuff like this.

On one hand, if they behave themselves and don't give it any special preference, then no harm no foul. On the other, aside from disclosing everything about the servers, software, and network (including configurations), there's no way to be completely sure that they're playing fairly.

I wish we could stop the madness somehow.
--
Robb Topolski -= funchords.com =- Hillsboro, Oregon
More features, more fun, Join BroadbandReports.com, it's free...

supergirl

join:2007-03-20
Pensacola, FL
·Cox VOIP
·Skype
·Cox HSI
·AT&T Southeast
·magicjack.com

Re: Ought to be the "Let's Create a Conflict of Interest" Dept.

said by funchords See Profile :

I love stuff like this.

On one hand, if they behave themselves and don't give it any special preference, then no harm no foul. On the other, aside from disclosing everything about the servers, software, and network (including configurations), there's no way to be completely sure that they're playing fairly.

I wish we could stop the madness somehow.
They have a "conflict of interest" dept. It's called the legal department, or PR dept. Pick your poison.
--
Saving the world keeps me busy. However, I find Earth very primitive from my home planet of Krypton.
-Supergirl

NetAdmin

join:2008-05-22

not very impressed

I just took a look at the site and I must say I wasn't very impressed. The faux-Windows effects and the garish color scheme was definitely an eye-assaulting experience.

And what's more, Google already does this, while still maintaining a UI that doesn't assault you. Hopefully this site goes the way of most ISP portals, to the wayside.
--
---
Drilling for more oil is akin to giving a methhead the keys to the meth lab.
Forums » AT&T Launches Video Search Website


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