Cable company advertising aimed at battling FiOS has been entertaining to watch, and have included everything from distortions (intentionally confusing last mile and core network fiber) to downright lies (one cable ad made claims that FiOS needs a bulky satellite dish). Verizon has sued over several ads (usually a fruitless effort), though they've had some misleading ads of their own. Now the National Advertising Division of the Council of Better Business Bureaus has given Verizon a slap on the wrist for claiming in ads comparing FiOSTV to Cablevision that "channels came on quicker," and "the colors were more vivid." From the NAD's report:Who knew advertisements lie? The first bit of good news for Verizon is that NAD found that many people did actually prefer FiOSTV in head to head comparisons with Cablevision, particularly when gauged in terms of "insanity":Indeed. The other bit of good news for Verizon is that NAD is largely a voluntary process with no teeth, where by the time dubious advertisements come up for review by the CBBB, they've already run for the intended amount of time. While the CBBB's ad review process may institute change by embarrassing ad agencies, companies frequently just ignore the group's recommendations. This type of largely silly (and occasionally useless) review process isn't entirely unlike what AT&T and Verizon are proposing for broadband industry privacy violations.