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story category NBC Content Pulled From iTunes
NBC, Apple...like so totally not talking right now....
(old news - 03:20PM Friday Aug 31 2007)
tags: Video · business · content
Tipped by TK Junk Mail See Profile

NBC has pulled all content from iTunes after Apple and NBC couldn't agree on pricing. NBC wanted Apple to pay more than double its wholesale price for the content, which would have raised the prices for TV shows from $1.99 per episode to nearly five dollars, according to an Apple statement:
"We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase," said Eddy Cue, Apple's vice president of iTunes. "We hope they will change their minds and offer their TV shows to the tens of millions of iTunes customers."
The news comes the same week that NBC and News Corp. took the wraps off of Hulu, a video delivery YouTube competitor. Hulu will someday offer several of NBC's more popular series, such as Heroes and The Office. Where oh where will users flock to get NBC content now (sarcasm emoticon goes here)??

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Forums » NBC Content Pulled From iTunes
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Omega
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where to go?

quote:
Where oh where will users flock to get NBC content now??
bittorrent

texans20
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edit:
August 31st, @03:21PM

Re: where to go?

said by Omega See Profile :

quote:
Where oh where will users flock to get NBC content now??
bittorrent
Usenet.

La Luna
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Re: where to go?

said by texans20 See Profile :

said by Omega See Profile :

quote:
Where oh where will users flock to get NBC content now??
bittorrent
Usenet.
shush you two.
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Nerdtalker
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said by texans20 See Profile :

said by Omega See Profile :

quote:
Where oh where will users flock to get NBC content now??
bittorrent
Usenet.
IRC. That, or simply do without since it's impossible to get in any legit form in the first place.
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ptomasi
Premium
join:2001-01-14
Hawthorne, NJ

Be weary of using bittorrent to download any of NBC's crap, I recently rec'd an email after downloading a show I had accidently purged off my TIVO. Buried in the leter from NBC was we are going to take further legal action if you dont stop letter. They have alot of balls pulling that crap, for something they transmit freely over the air. F' them. Greedy F'n you know whats.

supergirl

join:2007-03-20
Pensacola, FL
NBC = Nothing But Crap!

Thymadman
Mine Mine

join:2002-08-07
Brooklyn, NY

Greed

Talk about Greedy. $5 for an episode, completely stupid and not worth it IMO
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claco

join:2002-09-29
Tallmadge, OH

Re: Greed

Forget the price increase, I still don't understand why I have to pay anything at all for something that was broadcast over public airwaves and that I could record myself.
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kalphearion
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Re: Greed

said by claco See Profile :

Forget the price increase, I still don't understand why I have to pay anything at all for something that was broadcast over public airwaves and that I could record myself.
To some level I do agree with you.

GoD of KaOs
Agent of KaOs

join:2001-01-29
Chatsworth, CA

Re: Greed

said by kalphearion See Profile :

said by claco See Profile :

Forget the price increase, I still don't understand why I have to pay anything at all for something that was broadcast over public airwaves and that I could record myself.
To some level I do agree with you.
Cable companies ask that same question when they negotiate a price to carry network channels.
LeftOfSanity

join:2005-11-06
Felton, DE

Re: Greed

said by GoD of KaOs See Profile :

said by kalphearion See Profile :

said by claco See Profile :

Forget the price increase, I still don't understand why I have to pay anything at all for something that was broadcast over public airwaves and that I could record myself.
To some level I do agree with you.
Cable companies ask that same question when they negotiate a price to carry network channels.
Exactly. People bitch about price increases, yet they don't think about the content providers. They want a big piece of the action.

Think about it, they want 5 bucks for an Ipod version of 1 show. Imagine if services were Ala carte.
dualsub2006

join:2007-07-18
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You don't have to pay anyone anything. DVR the stuff and then use your DVD recorder. Move it to your computer, chop the commercials, add some fades to make the transitions smooth and you have it done.

NBC can sit and spin, I've been getting it for free for a very long time.

anaon444

@swbell.net

Re: Greed

And YOU have figured out how to get this protected content off EVERY DVR in the world to a computer? What a Genious you are!

said by dualsub2006 See Profile :

You don't have to pay anyone anything. DVR the stuff and then use your DVD recorder. Move it to your computer, chop the commercials, add some fades to make the transitions smooth and you have it done.

NBC can sit and spin, I've been getting it for free for a very long time.
dualsub2006

join:2007-07-18
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Re: Greed

YES! I am a GENIUS! And I'm not gonna tell YOU how I did it.

For everyone else, it is called a DVD recorder. I RECORD the content while I WATCH the content. Live or from DVR. I got mine at Best Lie for like $150 to some VCR tapes to DVD.

If I weren't such a GENIUS I never would have figured that out.
smcallah

join:2004-08-05
Home
Analog outputs on DVR's are not protected.
apollo80

join:2002-01-31
Richmond, VA
said by anaon444 :

And YOU have figured out how to get this protected content off EVERY DVR in the world to a computer? What a Genious you are!
Um...yeah...it's called the analog loophole.

tiger72
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Re: Greed

said by apollo80 See Profile :

said by anaon444 :

And YOU have figured out how to get this protected content off EVERY DVR in the world to a computer? What a Genious you are!
Um...yeah...it's called the analog loophole.
Not exactly a "loophole" when 1080i content is downrezzed to 480i.. For those of us with HD, the above method is useless.
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said by claco See Profile :

Forget the price increase, I still don't understand why I have to pay anything at all for something that was broadcast over public airwaves and that I could record myself.
Maybe for the same reason you can't walk into a store and walk out without paying for a DVD copy of some show you could have recorded yourself.
GunnarDanne

join:2002-12-02
Crown City, OH

Re: Greed

Yeaaaa but when you do that, you steal the media it was copied to and the box.
tlcbob

join:2001-07-11
Harrisburg, PA
Hold on a second - it IS legal to record tv transmissions for personal use....
Sammer

join:2005-12-22
Pittsburgh, PA

Re: Greed

said by tlcbob See Profile :

Hold on a second - it IS legal to record tv transmissions for personal use....
Yes but the iTunes store is a commercial service so personal use doesn't apply.
tlcbob

join:2001-07-11
Harrisburg, PA

Re: Greed

You need to read the first post in this thread - he was talking about DVR'ing the content from his settop box and saving it. This IS legal. Then another poster compared it to taking a dvd from a store - no comparison - that is illegal.
ross

join:2000-08-16
·Digizip


moderated:
September 1st, @08:01AM

Re: Greed

I don't have anything against a major network trying to double its profits by selling their own recordings of TV shows to people who missed the opportunity to record the original broadcast, as long as the network doesn't try to restrain the free distribution/sharing of similar recordings made by original contemporaneous audiences without charge to others for non-commercial enjoyment. The market, offset by file sharing, will act to rein in prices and keep things reasonable for those too lazy to have recorded the original broadcasts themselves, or to download from usenet, or via p2p.

However, in the case before us, NBC is seeking to double/treble its already doubled profits (made possible by the existence of outlets such as the iTunes store) by picking the pocket of the middleman. They are seeking to raise the wholesale cost/retail price beyond supportable limits; essentially asking Apple to pay over Apples existing margins, and forcing Apple to try and recoup the loss through pricing levels that can't be supported by the extent marketplace. At $1.99 (too high), the current price of NBC's offerings through iTunes exhausts the convenience factor. At $4.99, it's outrageous, simply price-gouging, and doomed to fail leaving Apple holding the bag.

It is one thing for NBC to price themselves out of the market, as that is their right, but quite another to ask Apple to subsidize their idiocy.
Ulmo

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edit:
August 31st, @10:10PM

Re: Greed

Ross,

what the other poster was saying is that you failed to consider that:

* You pay for cable
* You pay for television set

* You pay for DVD recorder
* You pay for DVD media
or
* You pay for DVR
or
* You pay for computer
* You pay for Internet connection

also, you pay for electricity, time spent doing the above, etc..

Those of us who discuss delivery prices talk about quality and quantity. Right now, the proposed $5 wouldn't have gotten enough quantity, and I posited that back when it was $2 minus one cent it had inferior quality due to lack of knowledge that it existed, but otherwise I bet iTunes might have had decent codecs that my system could handle (i.e., high res high bitrate XVID/something else as good), but I don't know. BT/USENET have half decent quantity and pretty darn good quality, but aren't always available (legally), however the prices are reasonable. But it always still costs money: whatever system you chose, you are paying for it. So, the question becomes what is the quality, quantity for that? Well, the quality of illegal is bad in itself. Besides and including that consideration, it is the quality and quantity we are discussing about NBC: if the quantity is 0 using their medium, it is insufficient for NBC to continue. If the quantity is one third of what it should be for the price paid, then it is overpriced, and insufficient in that regard, which is true of $5 per episode.

MBAs (which as a rule are always retarded in every way), and those discussing MBAs (because MBAs need all the guidance they can get), need to understand the basic fundamentals of what they're discussing to have any real progress that lasts to improve the MBAs' inevitably horrible offerings.

If a high quality show was offered for $1 to $2 per show (not 99 cents nor 99 cents plus 100 cents or anything dumb like that) using high quality codecs that my system could handle (I use it as a litmus test since it is a fast machine but not superfast so it is right where the dividing line can be), then it is reasonable. Double that price is unreasonable. $2 for a show that is not good is too much. $2 for a good show that has crappy codecs is too much. $2 for anything that I don't know about because they announced it only way way back when it was most likely just vaporware is irrelevent because I'll never buy it that way, and if I ever watch it, it will be via some other way. Not offering it at all of course doesn't conduct any business.

I use my full time minimum wage income (which is common for citizens these days due to government illegal alien employment encouragement and lack of controls for sending business to aliens) as the obvious measure for this stuff.

P.S., what shows did NBC offer? I never keep track of which old fasioned network is transmitting something, since I don't tune via those any more; I tune via other networks, and know very much about those.

KrK
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said by Sammer See Profile :

Maybe for the same reason you can't walk into a store and walk out without paying for a DVD copy of some show you could have recorded yourself.
Not a valid comparison. With a DVD in a store, you have a tangible physical item, with an actual value. A program broadcast for free to the public should be available for downloading for free, or at best, a very very minimal charge to cover the costs of providing the download. For example a 1 Hour TV show should be 10 cents.
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fasfsdaf

@comcast.net
Then just record it yourself and don't buy it. You say that, and it sounds so simple, yet you complain about it so obviously you aren't doing it.

tiger72
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because the commercials are cut out.
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edit:
August 31st, @11:51PM

said by Thymadman See Profile :

Talk about Greedy. $5 for an episode, completely stupid and not worth it IMO
I didn't know episodes were available for $2 each. Too many MBAs involved: they announce a capability will be available soon, then get so mad at those of us who want to know when it is available that they never tell us that. I knew they would have it soon but never knew they actually had it. Anyway, $2 per episode is about the maximum reasonable price
, and if I had known they had it, I would have looked for things NBC sells that I might be interested in. Now, I won't, since they don't offer it, and $5 is exorbitant, not just because I say so, but simply because it cannot fit within my budget (as in it would make me homeless and die if I tried to pay for that garbage for $5 each 45 minutes).

Another thing that would help is if Apple stopped trying to piss me off by using obviously and blatantly deceptive pricing like "99 cents" in stead of $1, "1.99" instead of $2.

If iTunes announced something like this:

"We now have two years worth of over half of NBC's (ABC's, FOX's, etc.) programs available for download NOW using paypal or credit card for $2 each episode of 45 minutes or more ($1.50 for episodes 30 minutes or less)"

... then I would have been buying so much I would only be limited by my budget.

Edit: I am trying iTunes for the first time in my life right now. I couldn't find anything I wanted to watch (that's what makes Tivo method supposedly so great), so I chose an old episode I already watched, just to test everything. I was able to create the account (it takes paypal or credit card network based debit card), and it brought me back to the page where the BUY button for $2 minus a cent was again, I pressed it, confirmed yes, and the download began. It is "482.4MB" for a 44 minute episode (SG-1 10-3 The Pegasus Project), and claims it will take "3 hours" to download despite it coming what seems like a heck of a lot faster (Azureus is a LOT more accurate about ETA). It is limited by my blazingly fast up to 768kbps DSL inbound speed.

NOTE that I had to see this discussion thread to internalize that $199 wasn't TWO HUNDRED NINETY NINE DOLLARS. Psychologically "$2" is a LOT less than "$1.99".

I work as a cashier. These days most children don't get their change. There's a few reasons for this, but chief among them is revealed by what almost a third of them insist: "KEEP THE CHANGE!" What they mean is all that worthless clunky metal money that no longer adds up to anything useful fast enough (they want the paper money usually, although some of them even forgoe those pesky low value $1 bills). They say this for any amount: 99 cents, 1 cent, 75 cents -- usually much more than just 30 cents, often 60 cents and stuff, and they mean it. (Other reasons they don't get the change is they forget, but they forget not just because they're stupid but also because the force for them to remember isn't as great these days). So, cents are WORTHLESS. So, in a price, they and I only care about DOLLARS. So, when a price is "199", it looks like ONE HUNDRED NINETY NINE DOLLARS, not one dollar and ninety nine cents. MBAs are SO STUPID about continuing to put 99 cents in prices.

Edit 2: Apparently, I can start watching the show before it has finished downloading. That is great. However, there is a problem: I started watching it, and the quality sucks: (a) iTunes show has horrible movement artifacts that I never see in XVID versions of smaller sizes and lower bitrates! Big chunky movements! (b) It is extremely grainy -- how do they accomplish so much graininess? XVID shows are usually very sharp in comparison. Perhaps it is better than I know and I just don't see it yet, but it looks really bad compared to what I was used to. Perhaps my expectations were really high considering how much quality COULD be delivered with the iTunes model.

Using the iTunes model, getting Comcast makes more sense: I don't need as much outbound bandwidth, but obviously need more inbound. (I am already doingg a test install Monday to see how they are. I'll review it then.) I continued to watch the show, then when it ran into the download edge, I looked at its download statistics better. This is what I saw: quality still grainy (sandy), and movement badly represented, sound OK (not great) -- so far, worse than xvids from USENET/BT I've seen. I didn't check for subtitles or alternate languages yet to see if they have them. I haven't gotten to the action scenes yet (if there are any). The download information is too sparse: it only tells me ___._ "MB", not defining "MB", not telling me the current rate (which I calculated by timing it manually to be the maximum theoretical limit of my DSL connection as delivered (lots of overhead), not bad in itself), and it doesn't tell me how far it got in time. It also doesn't tell me the episode #.
Kearnstd
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the BBC article also said NBC wanted to restrict use of their programs from being put onto Ipods. like apple will agree to that since Ipod is the company's baseline profit engine and the whole reason most use Itunes.
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TK Junk Mail
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Bye Bye Battlestar Gallactica

Where will all the Battlestar Gallactica fans get their fix if they miss the show on TV?

See 9 replies to this post
NightVisor
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Wait-a-minute...

NBC has content?

ropeguru
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Re: Wait-a-minute...

said by NightVisor See Profile :

NBC has content?
Of course.. Just no one said it was good...
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Brazbit
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Good for NBC

Good for NBC. Apple should not be the one to set the price for what NBC's content is worth, that should be between NBC and the customer.

If NBC had increased the price and not enough users were willing to pay the price would have either come back down or NBC would have decided iTunes was not worth the investment and left anyway. If the market is not worth their time at $1.99 an episode then they did the right thing by leaving. Due to Apple's inflexibility they now have lost the provider of 40% of their video sales.
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Doctor Four
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The content cartels are their own worst enemy

By being greedy and pulling their content off of industry
approved services like iTunes, the people that used to
pay for content from them will now resort to downloading
it for free from places like Bit Torrent and Usenet.
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packetscan
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Slow and Painful

4.99 is not market price. 1.99 is.

Are NBC and others trying to Fix the market?

Looks like I'm back to Usenet.
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See 8 replies to this post
b10010011
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I don't get it...

Why should we have to pay for something that was aired on broadcast television?

I do not have to pay to watch it on TV.

I do not have to pay to watch it later on my Tivo.

Why should I have to pay to watch it on an I-Pod?

Just does not make sense?

But really I can not remember the last time I watched a program on NBC. Maybe they are hurting for money.

Here's a clue for you NBC. It's not the internet that is hurting your bottom line. It's the lack of decent programming.

msmisfit

join:2004-09-13
Lawrenceville, GA

Re: I don't get it...

said by b10010011 See Profile :

Here's a clue for you NBC. It's not the internet that is hurting your bottom line. It's the lack of decent programming.
Isn't that the truth?!! If I won't watch their network when it is FREE, why on earth would I PAY to watch it later, anywhere?

I love the earlier message which said, "NBC has CONTENT"?

I consider this news laughable if that pricing is true. What have they had, one successful show in the past year? Do they think "Heroes" is going to carry them forever?
b10010011
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join:2004-09-07
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Re: I don't get it...

said by msmisfit See Profile :

Do they think "Heroes" is going to carry them forever?
Heroes?

Never heard of it.
Ulmo

join:2005-09-22
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I feel like I'm being swamped by both sides' ignorance, so I'm replying a lot. Sorry people. Here's another one:

said by b10010011 See Profile :

Why should we have to pay for something that was aired on broadcast television?

I do not have to pay to watch it on TV.
FWIW, that isn't true: you pay for TV and any systems necessary to deal with ads (such as watching the ads, doing what the ads want you to do, or having equipment and methods used to skip ads).

I do not have to pay to watch it later on my Tivo.
One of the major reasons I don't have Tivo is that it is so expensive (you are wrong again). The pricing model may be better with Tivo than other methods, though, so don't get me wrong: proper pricing is important.

Why should I have to pay to watch it on an I-Pod?
Besides the "libertarians" (impedimentaryists) who claim you don't have to and perhaps shouldn't, if you compare the real prices (see above) and realize you can watch iTunes video on your computer and don't have to watch iTunes TV on ipods (is that correct?), then it is reasonable to consider buying it at reasonable quality and quantity from any medium including paying to watch it on your computer via itunes (does that work?).

Just does not make sense?
I agree what you said doesn't make sense.

But really I can not remember the last time I watched a program on NBC. Maybe they are hurting for money.
That's a pretty stupid way to get more money if they are the manufacturers, but perhaps the real manufacturers of the content had different pricing for iTunes vs no iTunes available, so it might not have been NBC.

Here's a clue for you NBC. It's not the internet that is hurting your bottom line. It's the lack of decent programming.
Decent programming might be part of it, but perhaps (and I'm almost certain that) the medium availability of their content at decent quality and price (i.e., quality and quantity) is more important than you realize.
b10010011
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edit:
September 1st, @01:34AM

Re: I don't get it...

I would rather watch ads than pay for ad free TV. I can get up and go pee, get something to eat, or what ever. So it is a very small price to pay.

I paid $7 for my Tivo at a Goodwill It is lifetime subscribed so I do not have to pay Tivo a dime to use it.

I would rather have the I-pod version come commercials enact for free.

No "might" about it decent programming is everything. A show that sucks on TV is still going to suck when you pay 1.99 or 4.99 to watch it on an I-Pod.

La Luna
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Can't imagine....

....why anyone would want to PAY for anything off of network tv to begin with. Most of the programming is crap, and the little that isn't still isn't worth paying extra for over and above what we are already paying to cable/direct tv, etc., to receive those channels. I can't remember the last time I watched anything on ANY network channel....oh yeah, wait....the final 12 of American Idol on Fox. whoo hoo.
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FiL
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Re: Can't imagine....

They are providing thier programs without commercials and such; labor costs would easily jack that price up to that point.

On a side note, love you sig. links Luna. Very, umm, fairly balanced. :|
dualsub2006

join:2007-07-18
Newport, KY

Re: Can't imagine....

Are you serious? What labor costs? The content is filmed without the commercials. What labor is involved that would make $1.99 per episode a loss?
steelyken

join:2002-03-04
Plainfield, IN

Was It Apple Or NBC?

Is this story right? I read on another website it was Apple who pulled the plug on their contract early (set to expire in December), not NBC-Universal.

TK Junk Mail
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Re: Was It Apple Or NBC?

said by steelyken See Profile :

Is this story right? I read on another website it was Apple who pulled the plug on their contract early (set to expire in December), not NBC-Universal.
NBC pulled out of negotiations to renew when the current contract expires on 12/31/2007. Apple got pissed and said they won't offer anything starting right away - so take that NBC.

Of course, they both could come to an agreement anyway after they poll the reactions of those that were buying the NBC shows.
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NBC stands for.........

NBC = "Nothing But Crap
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yabos

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Re: Was It Apple Or NBC?

Apple says because they don't want the contract to expire in after the tv season has started which is a good idea. It'd be dumb if you could buy the shows up until the end of Dec. but then you couldn't because NBC doesn't post any more.
Daarken
PoE2 Dev

join:2005-01-12
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Re: Was It Apple Or NBC?

From gizmodo, apple is said to have shitcanned NBC because NBC wanted to increase the charge to $4.99 a show.

NOCMan
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Flower Mound, TX

Not fair

Lets say the average season has 20 episodes.

When the dvd comes they sell the whole season on average for nearly 50 dollars.

Depending on the amount of episodes we were getting a deal or ripped off.

To charge 5 dollars per episode is completely out of line of what they charge for dvd plus I already paid to watch it through cablevision.

Now I guess we'll see NBC offered in some windows media crap format only.

Content creators cry "Why do people steal from us" we'll buddy it's because you pull crap like this and rip people off. Charge a fair price and people will pay it. Try to rip them off or force them to conform to some crazy playback standard and they will walk away.

Look at DVD it is a smashing success. The HD formats are a complete flop because of format wars, charging twice in the case of blu-ray, and charging a premium because it's in HD?

Please get real, the movie was filmed in HD, there's no reason a movie needs to cost 10 dollars more per disc other than to line someone's pockets.

Next I guess NBC will tell cable operators they can not allow Tivo's on their networks too.
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brooklynman4

join:2004-09-07
Brooklyn, NY

Re: Not fair

It makes sense when both companies making billions why not just do any buisness any more. by the way they both greedy.
old_wiz_60

join:2005-06-03
Bedford, MA
·Verizon FIOS

Not just money

NBC wants not only more money, but MORE DRM. They want to stop the practice of allowing the video to be viewed on more than one machine in a network. They not only don't approve of Apple's prices, but the DRM as well. I use a DVR and then copy the episodes to DVD-R. I don't make copies for anyone else.

evilt00l

join:2003-03-20
Rock/Hardpla
clubs:
·magicjack.com


edit:
August 31st, @09:46PM

iTunes is the one choosing not providing content!

Per the articles I've ready NBC did not pull their shows off of iTunes... yet. The contract is up in December which is in the middle of the season so APPLE decided not to show this seasons episodes (until Dec). However Apple will continue to offer past episodes until the contract is up in December.

"The network's iTunes contract expires in December, but since that falls in the middle of the TV season, Apple opted to stop offering new episodes when the season starts in a few weeks.

Episodes of NBC shows already on the download service will be available until the contract runs out."

Stolen from Zap2it.com
Daarken
PoE2 Dev

join:2005-01-12
Lake Charles, LA

Did Apple really gave NBC the boot?

Gizmodo is running a story that Apple gave NBC the boot, because NBC wanted $4.99 a show.
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dualsub2006

join:2007-07-18
Newport, KY
·Vonage
·Insight Communicat..
·LINGO
·Cincinnati Bell
·RoadRunner Cable

Re: Did Apple really gave NBC the boot?

Yes, NBC wanted to let the deal end at the end of the year but Apple decided not to offer half of a season of NBC shows. I think that NBC thought that they could use the backlash from iTMS buyers who would not be able to get the second half of the season to work a price increase. Apple called their bluff.