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story category Comcast: The Pipe & The Content
Targets average Joe with content push...
(old news - 09:35AM Monday Jul 02 2007)
tags: business · cable · content
"Our target audience is all of the people who are not computer experts but who are on the Internet and who want to be able to download content," Comcast CEO Brian Roberts says in a Fast Company Comcast profile piece. Comcast has been busy crafting a content assault: launching the Gameinvasion portal, working on a YouTube knockoff named Ziddio and acquiring Fandango in order to launch a new suite of websites under the "Fancast" brand. Roberts admits their original Comcast.net portal was "born without a clear purpose."

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Forums » Comcast: The Pipe & The Content
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ColorBASIC
8-bit Fun
Premium
join:2006-12-29
Corona, CA

Vertical integration will be good for them

Given the ownership rules, going for content is a great way to expand their business without raising the ire of the FCC. In fact I'll be using Fandango a bit later to buy some 'print@home' movie tix for Transformers.
--
Macintosh Users Group Serving the Inland Empire

spewak
R.I.P Dadkins
Premium
join:2001-08-07
Elk Grove, CA
·SureWest Internet
·FrontierNet Intern..

The Content?

I personally prefer "The Pipe" over what I consider lame-ass content. I don't really use the Comcast.net portal at all. I just want faster pipes to download content from wherever I like.
--
The weekend is here, grab a can of beer!

huntml

join:2002-01-23
Mullica Hill, NJ
·Comcast

Re: The Content?

Agree totally.

Comcast may be counting on content to build they're customer base, but bandwidth is the first and foremost thing for me.

FIOS is laying fiber in my area now, and Comcast is history as soon as it's available in my development.

S_engineer

join:2007-05-16
Chicago, IL
·Comcast

Re: The Content?

"FIOS is laying fiber in my area now, and Comcast is history as soon as it's available in my development"

Lucky you, I'm stuck w/Comcast or ATT. Thats like asking which outhouse would I like to use!
As far as content, they seem to think that most Americans have nothing better to do than watch celebrities make fools of themselves. Changed that homepage the day it was installed!
bi0tech

join:2003-06-19

The whole 'walled-garden' content approach always seems to negate consumer education. While not the fastest process, consumers will eventually learn that these little comcast gimmicks are often outclassed by outside parties which are available a few keystrokes away.

Just look at AOL's subscriber base as an example. People eventually learn, maybe not quickly but they do.
JSRoman
Premium
join:2005-03-10
Callahan, FL

said by spewak See Profile :

I personally prefer "The Pipe" over what I consider lame-ass content. I don't really use the Comcast.net portal at all. I just want faster pipes to download content from wherever I like.
"Our target audience is all of the people who are not computer experts but who are on the Internet and who want to be able to download content,"

My guess is that you are not part of target audience.
--
»www.seabee.navy.mil

spewak
R.I.P Dadkins
Premium
join:2001-08-07
Elk Grove, CA
·SureWest Internet
·FrontierNet Intern..

Re: The Content?

said by JSRoman See Profile :

said by spewak See Profile :

I don't really use the Comcast.net portal at all. I just want faster pipes to download content from wherever I like.
"Our target audience is all of the people who are not computer experts but who are on the Internet and who want to be able to download content,"

My guess is that you are not part of target audience.
Didn't I state that in my post?
--
The weekend is here, grab a can of beer!

tc1uscg

join:2005-03-09
Saint Clair Shores, MI

said by spewak See Profile :

I personally prefer "The Pipe" over what I consider lame-ass content. I don't really use the Comcast.net portal at all. I just want faster pipes to download content from wherever I like.
Agree. By pushing content.. doesn't that pretty much bring back the AOL and CompuServe days.

dadkins
Can you do Blu?
Premium,MVM
join:2003-09-26
Hercules, CA

1 edit

Some are ok

A couple of the "features" are ok... still waiting for that Online TV they had hidden from us.
--
Think outside the Fox... Opera
b10010011
Whats a Posting tag?

join:2004-09-07
Bellingham, WA

Comcast has a portal?

Yeah, whatever...

I would rather see them putting this money into infrastructure upgrades. Give us faster uploades and faster sustained downloads, not this ten seconds of powerboost crap.
AMDonUT2004

join:2006-06-12
Bedford, VA

2mbps!

2mbps upload speed plz

Titus Pullo
I came, I saw, I slept

join:2004-06-26

Does this mean

my wait for those "800 HD channels" will be longer or shorter?
Time4aNAP
Premium
join:2007-04-09
Des Plaines, IL

Re: Does this mean

LOL... The answer is "yes".

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ

@home

Wasn't this tried before with @home?
Just give us a dumb pipe and we'll take care of finding the content.
--
You can never be too rich, too thin or have too much Bandwidth

inteller
Sociopaths always win.

join:2003-12-08
Tulsa, OK

When will they figure it out?

People don't WANT your portal. We don't want to see a big advertising page for all the internet properties you bought. Just go away and make our pipe faster and more reliable!
Time4aNAP
Premium
join:2007-04-09
Des Plaines, IL

I'm Not

I'm not Comcast's target audience. Good to know. Now I know for certain which ISP to drop if I need to economize.

Does anybody know where I can find my favorite Comedy Central and Discovery Channel programs available for download? Those are the only cable-only channels that I really watch. If I can get them elsewhere (I time shift everything, so latency is no issue for me), I'll have no need at all for Comcast. I can already think of several uses for that 1/4" hole in my exterior wall.

calvoiper

join:2003-03-31
Belvedere Tiburon, CA

"Born without a clear purpose...."

...more like "born without a clue...."

OK, so now Comcast decides it wants to go after the "average joe" who is not Internet-savvy. But they start by leveraging off an unknown YouTube knockoff and a gaming portal?

A brand new video offering needs leverage, it doesn't provide it.

How many gamers aren't savvy enough to find stuff on their own?

Neither one of these supposed portal anchors even begins to reach or attract the "average joe." This really is starting to smell like Yahoo!'s problems, when big "product teams" start cooking up bad ideas just so they have something to do and some "output" to justify their existence, without regard to the value (or harm, check out the comments here) they produce.

calvoiper
--
VoIP--the death knell of remaining voice monopolies!
Coollikethat

join:2005-09-21
USA

I love the portal page!

The comcast.net portal page is fantastic!

I'm a former Time Warner Cable (Road Runner) subscriber. I'm now on Comcast HSI because of the Adelphia deal.

The comcast.net website is my home page. I find myself clicking on the various news stories or video from "The Fan" when I open up a new browser.

I never spent that much time browsing the news stories or video from Road Runner's portal page when that was set as my home page.

I'm not a fan of Comcast but, I do have to give them credit on their portal page. They offer a lot of great content.

beerbum
Premium
join:2000-05-06
Reading, PA
clubs:

hmmm

I wonder if Comcast's content will be exempt from their monthly transfer/download limits..

ztmike
Mark for moderation
Premium
join:2001-08-02
Michigan City, IN

arghh

Skip content! Raise the damn speed!

ANGRY nACHO

@verizon.net

Fios

Verizon has been in my neighborhood for over a year gettting Fios ready and they still are not ready this is Bull..... No body has answers at verizon all i have is the lowest package they offer and they cant give me anything else. I game online and it is very frustrating to have a shit connection
Forums » Comcast: The Pipe & The Content


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