I'd be happy if they provided me with FREE UNLIMITED text/email with my overcharged wireless plan.. it looks like the 'proprietary' nonsense they want to offer is to 'compete' with an oversaturated broadband access market already. The only difference, is that there isn't a competitive market for the slow speed, low priced end... you can get cable, dsl, or fiber in some areas at a wide-variety of prices.. typically $30-50. nothing in the $0-30 range yet, unless you tap someones open wifi
(with emphasis on the $0)
Cell phone companies RIP YOU OFF, and I wouldn't trust them to provide and 'value-added' services, as they are very narsissitic pricks when it comes to overcharging already... and what you can 'do' with those services, like try using VOIP over it... and see what they'll say... go to hell-in-a-handbasket!