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story category McDonalds Wi-Fi
'@M' Wi-Fi service should go national
(old news - 11:27AM Friday Mar 12 2004)
McDonald's plan for national Wi-Fi hotspots is expected to be announced as soon as this month, reports ZDNet. Perhaps it's the hordes of screaming kids or the ambiance created by bright orange plastic benches, but the Wi-Fi trial locations aren't drawing a lot of use. McDonald's has been tinkering with web-access for a while; though one such trial was discontinued when a toddler got porn with his happy-meal. Are fast-food outlets really the ideal place for Wi-Fi to begin with? Hotspots are working well for leisurely shopping experiences like Barnes and Noble where you want customers to linger, but is there an ideological clash in offering Wi-Fi in an environment built around speed of service? According to the report, McDonald's will be going forward regardless, marking Wi-Fi enabled restaurants with an "@M" logo.

Forums » McDonalds Wi-Fi
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Sarick
It's Only Logical
Premium
join:2003-06-03
USA

edit:
March 12th, @12:25PM

What about all those Holes did they fix'em

From what I remember their WI-fi was so full of security problems is was sickening.

Have they fixed those?

rosco
Lumbergh
Premium
join:2003-11-10
Catskill, NY

Re: What about all those Holes did they fix'em

Would you like fries, porn, viagra, or the lowest mortgage rates in years with that???

Jehu
Premium
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MA
·Comcast

said by Sarick See Profile:
From what I remember their WI-fi was so full of security problems is was sickening.

not to mention the food..... blech
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korym
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Re: What about all those Holes did they fix'em

said by Jehu See Profile:
not to mention the food..... blech

Actually, I could go for a Big Mac w/ fries.
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KAD Imaging
Sansei Goju-Ryu Karate Do
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join:2002-09-21
Hialeah, FL
·AT&T Southeast

Burger King is better!

/homer voice on

Mmmm....Whop-per!

/homer voice off



Besides, who would wanna hang out in a fast food joint anyway?

SuperJudge
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You could get a Big-N-Nasty with a side order of the Paris Hilton video.
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dadkins
Merry Whatever
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join:2003-09-26
Hercules, CA

Keyboard lube?

Just what I want, greasy laptop keys.

Two all beef patties, special sauce, cheese, lettuce, pickles, onions all over your wireless device.

SuperJudge
Magus
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Albany, GA
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Re: Keyboard lube?

Plus some extra 'special sauce' popups.
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INeedAName

@comcast.net

Not Cometa...

Just a note... as the article points out, Cometa is only one of a few companies bidding for this project, and the article even suggests they're not the leading candidate.

INeedAName

@comcast.net

Re: Not Cometa...

Oh sure... Now you go and change the headline to take out Cometa and I (anonymous as I am) look like a fool...

SuperJudge
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Re: Not Cometa...

No McComment on McCometa.
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Omega
Displaced Ohioan
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Santa Maria, CA
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I can't remember...

I can't remember the last time I ate in a fast food place.

If anything, I would try and find a place in the parking lot with a good signal and do stuff there.
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martmann

join:2000-12-11
Federal Way, WA

Re: I can't remember...

There is a McDs a couple of miles from my house that has it Signal strength was fine in the lot on the window side of the building, but dropped out when going around back.

SuperJudge
Magus
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Albany, GA
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McGood idea.

I actually McWent to Burger King yesterday morning and got a Mc#1. McDamn, that makes no McSense.
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xdeadhead
220, 221, Whatever It Takes.
Premium
join:2000-11-08
Mechanicsburg, PA

who the hell eats at mickey d's anyway?

the food just plain SUCKS and im sure as hell not gonna go there to use free wifi.
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GTYYYY

Re: who the hell eats at mickey d's anyway?

i can see it now....buy five cheeseburgers for 5$ and get wifi for 5 minutes free.or wifi will be put on the dollar menue by the minute..it makes me wanna puke

SuperJudge
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Re: who the hell eats at mickey d's anyway?

It's McFree, just to McGet you into the McDoor.
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xdeadhead
220, 221, Whatever It Takes.
Premium
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Mechanicsburg, PA

Re: who the hell eats at mickey d's anyway?

so you can Mcpuke Mclater
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djrobsd

join:2002-01-24
San Diego, CA

They need to do a lot more then offer wifi

I hope they've done their homework, and know what kind of food and drinks people who use laptops and wifi enjoy. Starbucks did good with their service, because their typical clientele is the type that would normally carry around a laptop, pda, and cell phone. The urban warriors if you will.

Mcdonalds, on the other hand, doesn't seem like such a place to me, and the atmosphere in a mcdonalds is not warm and inviting like it is at Starbucks - which, to me, is going to prevent this service from being successful.

However, on the other hand, Mcdonalds, like Starbucks, is almost everywhere, and it would be nice to know there is another place I can get logged in when I'm out of town - provided the price is right. The starbucks one proves to be too pricey for me, since I rarely use it. If I used it 5+ times a month, it would be worth the service fees for me, but I don't, so it's not worth the $29.99 a month or whatever they charge.

MrMaster
What If
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Austin, TX
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Re: They need to do a lot more then offer wifi

I eat plenty of McDonalds and would love a hotspot to download email during the lunch.

The problem is with the greasy keys or greasy pda. I need to copyright this idea here but there should be a browser that works as well as my cellphone for voice commands to go to your favorite websites.
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Zman0001
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join:2003-11-09
Whitewater, WI
clubs:

Marketing Genious

I think its a great idea.

The whole idea based around McDonalds is the idea of convenience. It would be great in cities where people are constantly rushing around and need to check their email, vpn into their work, etc. (Provided they don't have wireless service that does that already)

Students would probably make a big use of this as well.. It would definitely draw people in to spend more time in the McDonalds atmosphere, which is exactly what they want.

I can't see it being a big thing in rural areas, where everything is much more laid-back. From my experience the wi-fi computer/device user demographic becomes less and less common as you get to less densely populated areas.

My $.02

Z

SuperJudge
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Albany, GA
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Re: They need to do a lot more then offer wifi

I'd probably go in and just get a McDrink, and just sit and McSurf the McWeb.
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ccb056

join:2002-04-05
West Lafayette, IN

wont work

The average people who go to McDonalds dont have a laptop, I don't think this will be very effective.

SuperJudge
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Albany, GA
clubs:

Re: wont work

I'll go use the McWiFi. I'll McTake my McLaptop to McDonalds, and McUpload all kinds of McJunk to McFTPs.
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spectre5

join:2003-07-24
Mobile, AL

quote:
The average people who go to McDonalds dont have a laptop...
I don't know about the average McD's customer not having laptops as many have them now. A laptop isn't exotic technology as you would seem to believe and owning one doesn't put you into a higher plateau.

My problem with this is that who actually sits down at a McDonalds to eat? I've only done that to eat breakfast prior to a trip. Any other time I eat there it's because it's fast and I'm able to eat in my truck.

Who would want to sit down in a McD's to eat?

A place that should offer free wi-fi is something like Schlocksky's, Quizmo's, McAlisters, etc.
Brisk
Qwest's Spirit Of Service Inaction

join:2003-07-11
Colorado Springs, CO
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·Sprint Mobile Broa..

"Harmful if swallowed"

That warning should be on all McFood. Every time I see their ad I think "Those McGriddles must taste awful."
Starbucks is uncomfortable enough when you're a cheap-ass, but McDonald's is even more uncomfortable if you're a vegetarian. Nothing can be safely consumed in that place, vegetarian or not.
As much as I love Wi-Fi, nothing will get me into a McDonalds ever again.
I ask you, who is this FOR?
Don't spend money making the food any healthier or anything...they have an overweight, dying clientelle and all they have to show for it is T1 wireless?

osme
Premium
join:2001-09-07
Hamilton, ON

Re: "Harmful if swallowed"

McGriddles give you the McShittles.

TheMadSwede
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join:2001-01-30
Holland, MI
·Charter Pipeline

said by Brisk See Profile:
Don't spend money making the food any healthier or anything...they have an overweight, dying clientelle and all they have to show for it is T1 wireless?

Why should they make their food healthier? It's a fast food restaurant. Only a doofus would expect the food to be healthy. Should Krispy Kreme start making "healthy" donuts because their donuts make people fat? Let's rip on bars and taverns because they haven't found a way to reduce beer guts and ugly people from hooking up after imbibing a bit too much. It's all about choices.

If the food sucks, the food sucks. But do you really expect fast-food restaurants to be held to a different standard than other business and restaurants just because the food grosses you out?

I predict McD's wireless stuff will fail. I also predict the reason for it failing will not be because their menu grosses out vegetarians.
--
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dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ

Re: "Harmful if swallowed"

said by TheMadSwede See Profile:
said by Brisk See Profile:
Don't spend money making the food any healthier or anything...they have an overweight, dying clientelle and all they have to show for it is T1 wireless?

Why should they make their food healthier? It's a fast food restaurant. Only a doofus would expect the food to be healthy. Should Krispy Kreme start making "healthy" donuts because their donuts make people fat? Let's rip on bars and taverns because they haven't found a way to reduce beer guts and ugly people from hooking up after imbibing a bit too much. It's all about choices.

If the food sucks, the food sucks. But do you really expect fast-food restaurants to be held to a different standard than other business and restaurants just because the food grosses you out?

I predict McD's wireless stuff will fail. I also predict the reason for it failing will not be because their menu grosses out vegetarians.

As a matter of fact krispy kreme is making a healthier doughnut(read: no flavor) it was just on the news last night. on a side note ever since mcdonalds went with the 'heathier oil' their fries arent as tasty as they were before.
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JChamb254

join:2003-02-24
Raeford, NC


edit:
March 12th, @09:09PM

Actually, Krispy Kreme is offering a healthier low-sugar donut.


www.miami.com/mld/miamiherald/bu···4084.htm'

Darn, someone beat me to it.:p

lakino
Premium
join:2003-04-03
Campbell, CA

Re: "Harmful if swallowed"

said by JChamb254 See Profile:
Actually, Krispy Kreme is offering a healthier low-sugar donut.


www.miami.com/mld/miamiherald/bu···4084.htm'

Darn, someone beat me to it.:p

Bah. Don't mean they'll have much business for this new flavorless doughnut. Tofu doughnut anyone?
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SuperJudge
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Albany, GA
clubs:
What a McAwful thing to McSay. I've always enjoyed the McFilet of McFish, McBastich.
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AlkalineArmy
Premium
join:2002-03-14
Henderson, KY

Free Wi-Fi for Me?

Hmmm. Hopefully they roll out the access in our town. We have one of the McDonald's Diners which I believe already has it, but none of the regular restaurants that I know of do. My younger brother works at one a mile from my house and my sister's boyfriend works at another about 1.5 miles away. Maybe since they're employees they'll be able to get free access and I can piggyback .
--
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SuperJudge
Magus
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join:2002-11-14
Albany, GA
clubs:

Re: Free Wi-Fi for Me?

The world should be just one big roaming hotspot. Right now.
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bigdaddy17

join:2003-05-08
Miami, FL

first get my order right.. then..

Well, if you ask me I think Donken Donuts would be a good environment for wi-fi but really.. who in the world takes their laptop in McDonalds?? The food and service sucks and I would first want them to get my order right before actually giving free wi-fi.

SuperJudge
Magus
Premium
join:2002-11-14
Albany, GA
clubs:

Re: first get my order right.. then..

Not a bad idea, putting hotspots at donut shops, you want to take your time with the coffee, and what better way than to surf the news pages in a hotspot. Starbucks needs to fix their hotspot in Albany, GA, unless they just don't have one.
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SuperJudge
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join:2002-11-14
Albany, GA
clubs:

Gimme Damn Break Today

I think it's ok, and on an even lighter side, I wouldn't mind some pron with my fries. It'll become increasingly popular to have a hotspot, it draws people your way.
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XuhQshinR

join:2001-09-18
Bradenton, FL

Re: Gimme Damn Break Today

said by SuperJudge See Profile:
I think it's ok, and on an even lighter side, I wouldn't mind some pron with my fries. It'll become increasingly popular to have a hotspot, it draws people your way.

What is "Pron"? Maybe you meant seafood?

I don't think McDonald's sells Prawn, but you can get a Fillet O Fish!:D
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SuperJudge
Magus
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join:2002-11-14
Albany, GA
clubs:

Re: Gimme Damn Break Today

Pron = Porn.
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