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Broadband's 'Critical Mass'
22% of U.S. homes now in the fast lane
(old news - 06:56PM Wednesday Apr 09 2003)
tags: business · stats
The latest statistics from Emarketer are out, and indicate that 59% of American homes have Internet access, and one-fifth (22%) of American homes are served by broadband connections. The report confirms what broadband content companies already seem to know: broadband in the U.S., with it's 22% penetration rate, has finally hit "critical mass" and is now a large enough market segment to begin really marketing content to. The report predicts 32.2% of U.S. households will have broadband by 2005. "If that isn't a big enough audience to sustain an innovative online content sector, I don't know what is," suggests eMarketer senior analyst Ben Macklin in a prepared statement. (Also check out this Information Week report)

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Forums » Broadband's 'Critical Mass'

Comments
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Post a:
Sarge_0321

join:2002-06-27
San Diego, CA

Number

Do these add up?

22% of households...

6 out of ten...

isn't that like 60%? Versus 22%?

What am I missing here?

elboricua
El Subestimado
Premium
join:2001-08-12
Bronx, NY

Re: Number

6 out of 10 have internet access, not necisarily broadband.

calvoiper

join:2003-03-31
Belvedere Tiburon, CA
·Comcast Formerly ..

Re: Number

Wow. What a poorly written newsblurb.

If you follow the link, it IS 22% of US households with broadband, not 22% of those with internet access.

On the second number, the 57 million and 154 million household figures are WORLDWIDE, not US.

Calvoiper
--
VoIP--the death knell of remaining voice monopolies!
newbieuser

join:2003-01-13
Quaker Hill, CT

Re: Number

the 57 million and 154 million household figures fit in perfectly with their 22% and 60% numbers. it's not that well-worded, but you should be able to at least understand it...

Minister

join:2002-01-02
Fleeting

Re: Number

quote:
six out of every ten American homes have Internet access, with more than one-fifth (22%) of American homes making that link through broadband connections.
Makes perfect sense to me.

calvoiper

join:2003-03-31
Belvedere Tiburon, CA
·Comcast Formerly ..

First off, DSLR has rewritten the blurb this thread is based on so it is less confusing now. While this was appropriate, it might be nice if they had tagged the revised article as having been revised. But it's nice to know that our various comments here do have some effect, somewhere!

Second, newbieuser, I don't see how the 57 million and 154 million numbers "fit perfectly" with the 22% and 59/60% numbers as the household numbers are 2002 and 2005 comparisons and the percentages are broadband vs. dialup, current year numbers.

Third, if 154 million households was 60% of the US, that would mean the US had about 256 million households--quite an accomplishment for a country with less than 300 million people. (Lots of second home deductions on the 1040, I guess....)

Sometimes I think too many people took speed reading....

Calvoiper
--
VoIP--the death knell of remaining voice monopolies!
DanZ23
Gentoo Fanboy
Premium
join:2003-01-29
Erie, PA

edited
I think it will penetrate further than 32% by 2005

doh
[text was edited by author 2003-04-09 23:17:50]

TilhasBB
Formally Goden99
Premium
join:2000-08-05
·TekSavvy Solutions..

It makes sence why the numbers for highspeed seem low.

Compair price of what Americans pay for High speed with Canadians you realize Americans are getting ripped off big time.

Dsl 1.2Megabit is 35$/month Unlimited CANADIAN dollars here.
In US it's a Lot more for the same thing (don't know edzact numbers)

Doctor Dan
Weapons Of Masturbation
Premium
join:2001-10-20
Papiopolis
·Verizon Online DSL

12% of U.S. homes now in the fast lane

60% have Internet access, 20% of that is broadband.
Thus: 0.6 * 0.2 = 0.12, or 12% of households in the US have Internet access via broadband.

- Dan
--
This message has been modified from its original version. It has been formatted to fit your brain.
nasadude

join:2001-10-05
Rockville, MD
·Comcast

Re: 12% of U.S. homes now in the fast lane

said by Doctor Dan See Profile:
60% have Internet access, 20% of that is broadband.
Thus: 0.6 * 0.2 = 0.12, or 12% of households in the US have Internet access via broadband.

- Dan

that's what i got. says 22% in the article - are we missing something?

Doctor Dan
Weapons Of Masturbation
Premium
join:2001-10-20
Papiopolis
·Verizon Online DSL


edited

Re: 12% of U.S. homes now in the fast lane

> that's what i got. says 22% in the article - are we missing something?

No, the way the DSLR article wording is imprecise.

The actual text of the report states:

"While Internet penetration has already reached 59% of US households, broadband will be in over one-fifth (22%) of US homes this year, rising to one-third (32.2%) by 2005..."

but the DSLR blurb says:

"...indicate that six out of every ten American homes have Internet access, with more than one-fifth of them making that link through broadband connections."

- Dan
--
This message has been modified from its original version. It has been formatted to fit your brain.


[text was edited by author 2003-04-09 20:00:52]

BK3

join:2001-04-10
Geneva, IL
Figured this myself, seems as if someone is playing with the numbers ......
--
Intelligent discussion is invited and encouraged.

gomer1701ems

join:2001-08-23
Minneapolis, MN

Re: 12% of U.S. homes now in the fast lane

said by BK3 See Profile:
Figured this myself, seems as if someone is playing with the numbers ......

Could it be the RIAA?
--
"This is beginning to look like a Raisin Bran commercial; two scoops of fruit!"
alfnoid
Premium,MVM
join:2002-02-18
·Comcast

whoever posted this article misread

While Internet penetration has already reached 59% of US households, broadband will be in over one-fifth (22%) of US homes this year, rising to one-third (32.2%) by 2005, according to eMarketer's new Broadband Worldwide report.

This is from the first link »www.emarketer.com/news/article.p···#article

It does not say that one fifth of all internet access is broadband, but rather broadband will be in over one-fifth of homes this year.

peace

Ericthorn
It only hurts when I laugh
Premium
join:2001-08-10
Paragould, AR
clubs:

Is it just me....

or does it seem that many of the articles you read about broadband, cable, dsl, internet access, etc.. seem to be written by people who only check email?

/humorous?

Minister

join:2002-01-02
Fleeting

Re: Is it just me....

That makes absolutely no sense, whatsoever.

Ericthorn
It only hurts when I laugh
Premium
join:2001-08-10
Paragould, AR
clubs:

Re: Is it just me....

It makes complete sense if you're actually able to READ the articles rather than just post flames.

Does your mommy have your chewy ready?
--
All I wanted was a Pepsi

murdok6100
Avatar. Get It, Avatar?

join:2002-06-20

BAH, it is what it is.

Broadband will grow, it will (and almost is) a tool to rope more and more people to pay a bill that we feel we "MUST" have.

Stats will always make us feel like we need to buy more or have more.

And are we debating the numbers only?

murdok610

master1000

join:2001-02-22
Fort Pierre, SD

The only way

The only way BB will penetrate deaper is if this cap BS is stopped. nobody wants to pay 50-60$ a month for somthing that in the middle of there "Broad band content" will instantly freeze and a window will pop up do you want to purchase more data? If these caps or the Tiered services offering 256kb you can't watch any kind of good quality live video on 256kb you need over 600kb and even then the video quality is crappy. so if BB content is going to become main stream then these caps have to go!

dyoo78

join:2002-10-25
Emeryville, CA

It should be closer to these figures...

Click for full size
OECD report was just issued a couple months ago... I was astonished to see that broadband access doubled in just 4 months! Yep folks, it's not the case. It's growing at a slow pace...
creepndth

join:2000-12-21
San Francisco, CA


edited

Re: It should be closer to these figures...

As I study the graph carefully, I come to the conclusion that there are actually three distinct bars for each country, for dsl, cable and 'other broadband'... to get the total broadband subscribers for a given nation, it seems that you have to tally (or add up) each bar.

So, taking the USA for example, there are roughly 4-7% for each category. If you add those up, they come out to about 15-20% which seems to come close enough to the 1 in 5 (projected) figures quoted in the article, especially when you allow for new subscribers in the past 6-12 months.

Just my two cents as I interpret the graph, which could have been more clear IMO. If I'm somehow misunderstanding your point, my apologies, and feel free to comment!

Cheers!

Creep
[text was edited by author 2003-04-10 12:57:07]

dyoo78

join:2002-10-25
Emeryville, CA

Re: It should be closer to these figures...

The graph shows the number of broadband subscribers per 100 inhabitants. In Korea, for instance, you have around 22 people subscribing to broadband per 100 inhabitants. In the US, 7 people per 100 inhabitants subscribe to broadband . In terms of broadband penetration, this means that the US had a 7% total broadband penetration as of September 2002. One cannot reasonably expect that figure to jump to 22% in a matter of months.

I am inclined to think that the 22% penetration the article is talking about is 22% of total internet subscribers, NOT 22% of the whole country. I must say, however, that those figures this company is forecasting are very optimistic (they're projecting 13% of the total US population to be on the Internet via broadband). You don't go from 7% to 13% over a couple months.
Forums » Broadband's 'Critical Mass'

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