kenspi
join:2000-08-28
Burbank, CA
| Whooptee doo. Eh, big deal. Commercials via RDS is hardly similar to spam via e-mail. No. 1, I don't pay for RDS service, as I do for e-mail (via ISP costs). No. 2, I'm not required to look at my radio display to hear what its saying, as I do with e-mail to delete it. RDS is a glitzy add-on to existing radio service. E-mail is a necessity for most that use it. Ads via RDS is kind of like product placement on TV (like the AT&T logo on a cordless phone used in a TV show). You'll barely notice it unless you look for it.
The concept of selling promos via RDS is quite old. I remember when RDS was first released, they had mentioned it being a potential source of additional revenue. It just didn't make sense here, since there were very few receivers capable of receiving the service. Without the receivers, broadcasters didn't have the audience. Without the audience, they could hardly get advertisers.
Its too bad California's new anti-spam law won't go into effect tomorrow. Apparently our congressmen just love $pam and don't want states to have the power to regulate it. |
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