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Links: ·Shaw FAQ ·Shaw Support Site ·Shaw AUP ·Shaw Speed Test
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ShawSean

join:2010-07-16
Vernon, BC
kudos:12

reply to kevinds

Re: Introducing Shaw EXO

@Kevinds - 1080p VOD and "catch up TV" are a couple of the things lauched with EXO and that's just the start - we have lots in the works that will launch in the coming weeks.
--
Sean
Twitter - @Shaw_Sean

kevinds

join:2003-05-01
Calgary, AB

There has been 1080p VOD in the past, has been advertised beyond the past month, or am I wrong - The 3D VOD items were 1080p were they not?

The catch-up free episodes in VOD, they have been there for a long time - Or how is this different?

250 mbps internet with wifi, again, launched in select areas a bit ago.

As I said, I didn't/don't see anything new, but I could be wrong. So I am curious.
--
Yes, I am not employed and looking for IT work. Have passport, will travel.


Lesaonar

join:2000-07-25
Victoria, BC
Reviews:
·Shaw
·TELUS

The WiFi hotspots are definitely new and at least confirmed as an added value. Although how much of an added value is yet to be seen dependent on the scope of the rollout. As it stands now, since it's only in test phase since December, it's only an added value in the cities that have coverage.
--
Anon filter enabled. Register an account if you want to be taken seriously.



tudorwise

@telus.net

reply to kevinds

said by kevinds:

As I said, I didn't/don't see anything new, but I could be wrong. So I am curious.

EXO is a branding exercise to compete with the Optik brand that Telus has been building.

kevinds

join:2003-05-01
Calgary, AB

That was my thinking, and why I was questioning EXO as being a buzz-word.


ilianame

join:2002-06-05
Burnaby, BC
kudos:1
Reviews:
·Shaw

ShawSean should really notify his superiors that posting market-speak on here will usually be counterproductive.

However having digested these "news" throughout the day, I would say:

A) Marketing campaigns work... EXO is as good a word as any, much better than Optik, but ...

B) I would much rather see Shaw sue Telus for misrepresenting Optik Internet, since a typical "moron in a hurry" (Legal term: »en.wikipedia.org/wiki/A_moron_in_a_hurry) would definitely confuse Optik with Fiber Optic to Premises (Like I did). It would be public service, and I doubt that Shaw would get the court to bar Telus from using this name in their marketing but...

C) Shaw would do public service to all, and would get a great chance to push their "NO-BS" brand and attitude. Shaw has always been the best choice between Cable and DSL. Shaw has handled the UBB masterfully and very customer-centric. I think Shaw's marketing should:

Simplify the Internet plans
Get some real TV packages (not the current get them all or get nothing)
Push the phone features like Quntumfluxx is concerned about

and probably figure out a way to cut their budget,

cause it seems that they are running wild with redesigns, sales, and BS

Then Shaw should set realistic targets for customer service hold times, work out a step ladder for CRS/TSR - oriented towards low turn-over. And spend all their excess capital on actual equipment, laying fiber (since that's almost an eternal investment), and quit worrying about the competitor. Eventually offering Fiber to premises.

Also quit posting market speak to nerds...



Rosty

@amazonaws.com

ilianame,

You seem so knowledgable on the communications industry. Just made me wonder, are you a Shaw employee?



tudorwise

@telus.net

reply to ilianame

said by ilianame:

A) Marketing campaigns work... EXO is as good a word as any, much better than Optik, but ...

I agree that marketing works. I disagree that EXO is a good choice. It doesn't mean anything. It doesn't evoke anything. And so far Shaw's ads don't assign any meaning to it. Brands like Fibe and Optik have a technology association while also sounding kind of cool. EXO? So far I give Shaw props for recognizing Telus' success, but I give Shaw poor marks for execution.

B) I would much rather see Shaw sue Telus for misrepresenting Optik Internet, since a typical "moron in a hurry" (Legal term: »en.wikipedia.org/wiki/A_moron_in_a_hurry) would definitely confuse Optik with Fiber Optic to Premises (Like I did). It would be public service, and I doubt that Shaw would get the court to bar Telus from using this name in their marketing but...

Is that sort of like how Shaw's "Most HD Content" claim could easily be interpreted as most HD channels, but instead means most HD OnDemand movies? Or perhaps how Shaw's claim of best HD Quality doesn't refer to any study of picture quality, but rather their use of MPEG-2 and MPEG-4 codes, which are also used by their competitors?

and probably figure out a way to cut their budget,

cause it seems that they are running wild with redesigns, sales, and BS

Shaw suffers from poor leadership, which is why they've made so many stumbles lately. Shaw has a leadership problem at the very top. Everything else that we see publicly is a side effect of that. Shaw has lots of unexploited potential, but they lack a discernible strategy and thus haven't executed well over the past few years.


Baud1200

join:2003-02-10
Reviews:
·Shaw

Shaw, at least in my area of Edmonton, tries to run local call centers with locally staffed employees. While training these employees with limited resources and time becomes an issue, they should be commended for trying to do this over outsourcing the work overseas.

Every time i deal with a local customer service rep that is not quite up to date on technical specs i remind myself that they are just a normal person trying to do their best with what they have been taught.

There is no reason to outsource call centers to countries that can do it cheaper via sacrificing workers rights /wages IE, heck if we want foreign sounding reps to answer the phones we got plenty of them here in Edmonton already, no need to outsource!

This effort to hire locally is perhaps something that Shaw would do well to emphasize in their marketing as it is something that everyone can appreciate; I know that I appreciate it.



pkarlos_76

join:2004-08-24
Edmonton, AB

reply to ShawSean
I prefer to see detailed episode info ie. episode # and, date aired on all VOD and Tv show info and pvr info. Also a favorites option to mark VOD tv series liked. Shaw needs to slow down and get what they have working properly and feature filled.



Branflakes

@74.198.150.x

reply to tudorwise
I don't know, I would have to agree with ilianame in that at least "EXO" is not deceptive compared to branding names like Optik and Fibe that are a play on aspirations and not reality. Not a case for suing but a case of misleading marketing to consumers for sure.
Considering it only launched the other day I will have to wait and see where the marketing goes with EXO. Too early to pass judgement but at least they aren't killing or using endangered animals.

Regarding the HD claim does not Shaw have more HD channels including PPV channels from what i can count from both providers, have you counted? Also 1200 HD VOD titles with Shaw is a bit better than some 250 HD titles with Optik?

Reading the forums most optik complaints are over picture quality which has been mentioned is an mpeg4 stream at about 5mbps bitrate Shaw is saying their bitrate can be in both in mpeg4 and mpeg2 according to the small print so one would take away they were offering a better bitrate to make that claim- which is a case for delivering better quality no? Does Optik offer 1080p VOD over 11 HD streams? I don't think so?


ilianame

join:2002-06-05
Burnaby, BC
kudos:1
Reviews:
·Shaw

2 edits

reply to tudorwise

said by tudorwise :

Is that sort of like how Shaw's "Most HD Content" claim could easily be interpreted as most HD channels, but instead means most HD OnDemand movies? Or perhaps how Shaw's claim of best HD Quality doesn't refer to any study of picture quality, but rather their use of MPEG-2 and MPEG-4 codes, which are also used by their competitors?

No, it's completely different,
with Telus OptiK you DON'T GET FIBEROPTIC INTERNET
And with Shaw EXO you DON'T GET A COOL EXOSKELETON

See what I did there?

said by tudorwise :

Brands like Fibe and Optik have a technology association while also sounding kind of cool. EXO?

Oh come on buddy...

My Volvo rolls, but it's not a Royce...

And finally
said by tudorwise :

Shaw suffers from poor leadership, which is why they've made so many stumbles lately.

With that I can agree, I hereby publicly offer Shaw to hire me for a modest 1% of their advertising budget of that SuperBowl commercial to come in a twist their brains back in place.


tudorwise

@telus.net

said by ilianame:

No, it's completely different,
with Telus OptiK you DON'T GET FIBEROPTIC INTERNET

Its semantics really. Its a fibre network with the last mile being either DSL or fibre deepening on where you live.

My Volvo rolls, but it's not a Royce...

At least when you say Volvo I think of a car. When I say EXO what do you think of? A Chinese dipping sauce? I'm pretty sure you don't instinctively think internet and TV from your local cable company.

ilianame

join:2002-06-05
Burnaby, BC
kudos:1

1 edit

reply to Rosty

said by Rosty :

ilianame,

You seem so knowledgable on the communications industry. Just made me wonder, are you a Shaw employee?

No, it's just a hobby


narci

@204.50.7.x

reply to Branflakes
Do you technically count VOD as channels?

When i think of channels, these are actual TV channels and not a library of shows.


stolen

join:2004-04-12
Calgary, AB
kudos:2

said by narci :

Do you technically count VOD as channels?

When i think of channels, these are actual TV channels and not a library of shows.

Shaw's advertising states "The most HD" with no mention of channels.

ravenchilde

join:2011-04-01
kudos:2

reply to narci

said by narci :

Do you technically count VOD as channels?

When i think of channels, these are actual TV channels and not a library of shows.

"Channels" is like megapixels. If its the same content timeshifted a Dozen times is that really another HD channel as some providers claim?

Content, to us consumers, is probably a more interesting bit of info...

ravenchilde

join:2011-04-01
kudos:2

reply to tudorwise

said by tudorwise :

said by ilianame:

No, it's completely different,
with Telus OptiK you DON'T GET FIBEROPTIC INTERNET

Its semantics really. Its a fibre network with the last mile being either DSL or fibre deepening on where you live.

Shaw has a fibre network too then. Everyone uses fiber. What ilianame was talking about is how people THINK they have fiber to the home with Optik, but they don't.
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