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Thanks for the Picture of Shibuya »
« Uh...... They can keep em!!  
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Derek_Wildstar
Why the fck is Shane walking in there?

join:2001-02-24
Iscandar

 reply to Kangaroo8
DoCoMo: America Strikes Out

Kangaroo, you have hit the nail on the head, my friend. I've read all the posts here from people saying "Gee, how come the Japanese are so much more advanced than we are?" and "Our cell systems suck", as well as "Why don't we have something that fun here?" Well, gang, the simple answer to these questions and many more lie within the minds and attitudes of the average American vs. the average Japanese.
FACT: The average Japanese uses some form of mass transit to get wherever they need to go, affording them the opportunity to use all the fun features of their i-mode phone. The average American drives to the corner store for a pack of cigarettes, let alone their daily commutes to work/day care/soccer practice, leaving little opportunity to use the intricate features of a phone.
FACT: The average Japanese is very receptive to new technology and will readily adapt if they see some new equipment that will enhance their lives or make them more productive. The average American (aside from the learned colleagues who frequent DSLR) can't be bothered to set the freaking clock on their VCR, much less learn how to read e-mail on their phone. How many of us can hear our mothers saying, "Why would I want to read e-mail/surf the web on my phone, honey? I just wanna make a call."
FACT: The average Japanese (actually, 39 million as of Jan. 2001 and adding 1.3 million/month) subscribes to DoCoMo Keitai. Yes, there are other cell-phone companies, but only DoCoMo has i-mode, which gives the average Japanese access to the Internet. Why is this important? Because the average Japanese doesn't have room in his/her home for a big, honkin' computer AND monitor AND keyboard AND mouse, and the average Japanese can't afford more than one telephone line, to say nothing of the per-minute charges on that line they have to surf the 'Net (unlike the average American). In other words, it's like AOL for Japan, in that it is the only way most people access the Internet. DoCoMo is also a completely packet-switched network, and users are charged in fractions of yen per packet sent, regardless of whether it's voice or data. Which leads me to another....
FACT: The average Japanese chooses DoCoMo Keitai because they like the total features and service, even in the seemingly-never-ending recession they've been mired in for years. The average American only cares about one thing when it comes to cell phones: price. Cell phone companies compete on a voice-service-benefits/plan-cost ratio. This one give unlimited local CALLS, whereas this one gives you unlimited nationwide CALLS, and this other one gives you unlimited nationwide and local CALLS on the weekends. Don't believe me? Ask your friendly neighborhood AT&T, Sprint or Verizon wireless salesperson how many people they've had who bought a phone from them for Web access compared to those who bought because they liked the calling plan they offer.
The bottom line is, for as neat as it is, I just don't think i-mode would go over as well in the U.S. as it has in Japan. We're two radically different cultures.
--
I use conjecture and hearsay. Those are kinds of evidence. - Lionel Hutz


justin
Australian
join:1999-05-28
Brooklyn, NY

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actually the competing japan networks also offer full internet access .. I'm not sure if they ALL do, but the popular ones do.. using a "au" flip phone, I brought up dslreports.com and was amazed to see the logo appear in color (and fill up the screen of course).. one could page through the home page, although there was a limit in size .. a yahoo page would work better ..

They can all send and receive email..

Not all japanese know how to operate all the features either, many just buy them for the style, or the color, or the size .. and don't touch much beyond voicemail and phone calls.

I don't buy that americans don't want this technology -- that was an old wives tale / excuse put out by Motorola execs (we're not making tiny phones cause americans like big heavy things -- BULL!). New phone envy spreads like wildfire in any country because people meet and dump their cell on the table .. many conversations start or finish with comparisons of my phone vs your phone. If the handsets were available for $1-$100, and it was easy to upgrade (activate the new phone at the store etc etc), people would respond. Americans are not tech luddites! -- they do after all buy up palm pilots, blackberry and motorola 2-way pagers in pretty large quantity.. hell, if those "quaint europeans" can build an exciting handset market, yanks can as well.


Derek_Wildstar
Why the fck is Shane walking in there?

join:2001-02-24
Iscandar

Oh, I know some other Japanese wireless companies have Internet access on their phones, but only DoCoMo has i-mode; which means there are some sites you can only access with a DoCoMo Keitai. I was trying to draw a comparison between DoCoMo and AOL, in that there are some places you can only get to with an AOL Keyword. A perfect example of an i-mode optimized site is the one for Osamu Tezuka's Metropolis, [SHAMELESSCROSSPROMOTION] reference to which can be found in the DSLR Anime Forum [/SHAMELESSCROSSPROMOTION]. There is a game on Level 3 that can be played on an i-mode phone or on a PC with the Macromedia Flash plug-in.

BTW, I also didn't mean to imply that ALL Americans wouldn't want it. I just don't think that enough Americans would want it to justify the capital expenditure needed to upgrade the network, advertise the living h311 out of it and subsidize the cost of the units themselves as incentives for people to trade them out. Sure, your 18-24 demographic would go nuts for i-mode, but beyond that the American numbers get really sketchy very quickly.

If there was some established American company who would be willing to take that kind of risk in a sluggish economy to gain a foothold, it would certainly be speculative. Because, given the what's happened to the telecom market in the past 18 months, I don't expect you'll find too many venture capitalists willing to bet on that horse anytime soon.
--
I use conjecture and hearsay. Those are kinds of evidence. - Lionel Hutz


justin
Australian
join:1999-05-28
Brooklyn, NY

Host:
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Business Connectiv..
Home/Office setup ..
Console/Handheld g..
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said by Derek_Wildstar:
If there was some established American company who would be willing to take that kind of risk in a sluggish economy to gain a foothold, it would certainly be speculative. Because, given the what's happened to the telecom market in the past 18 months, I don't expect you'll find too many venture capitalists willing to bet on that horse anytime soon.

Fools! Idiots! Nincompoops! if only they would sort out the billing issue (i-mode style split with the site operator and handle the collection by adding to your phone bill) then sites would spring up immediately. A low cost site handing out low bandwidth information for small fees to thousands of subscribers can be profitable right out the gate.
Instead I've heard that when WAP looked like it was going to be big, telcos demanded a lionshare of any revenue that customers might end up paying for premium services -- wap!! stone dead..


Derek_Wildstar
Why the fck is Shane walking in there?

join:2001-02-24
Iscandar

Heh, heh....funny how it all keeps coming back to the telcos, isn't it? If only more registered voters of this great nation would actually say something....
--
I use conjecture and hearsay. Those are kinds of evidence. - Lionel Hutz


xentar

@rr.com

I would almost have to agree with the points Derek brought up. I have a StarTac from about 2yrs back which has no net access but I'm not loosing sleep over it. I have Net access almost anywhere I go; School (T3), Work(T1+), Home(cable w/3puters on LAN). So, unlike the Japanese society where a computer would be a luxury to have in the house (due to tight space), I have access anywhere anytime almost.
The main point is the mass transit part, it makes perfect sense.
Good analysis Derek.


ultraman80

join:2001-07-26
Saint Paul, MN


reply to Derek_Wildstar
said by Derek_Wildstar:

FACT: The average Japanese (actually, 39 million as of Jan. 2001 and adding 1.3 million/month) subscribes to DoCoMo Keitai. Yes, there are other cell-phone companies, but only DoCoMo has i-mode, which gives the average Japanese access to the Internet. Why is this important? Because the average Japanese doesn't have room in his/her home for a big, honkin' computer AND monitor AND keyboard AND mouse, and the average Japanese can't afford more than one telephone line, to say nothing of the per-minute charges on that line they have to surf the 'Net (unlike the average American). In other words, it's like AOL for Japan, in that it is the only way most people access the Internet. DoCoMo is also a completely packet-switched network, and users are charged in fractions of yen per packet sent, regardless of whether it's voice or data.

Speaking from my experience living in Japan for 20+ years, I have to say I can't agree 100% with the above.
Yes, our houses are smaller than the average house in the U.S. but not to the point where we can't have a PC setup. Besides, most people who are worried about space will buy a laptop. As for internet access, we have T1 access at our workplace and schools and we do have access to broadband. Nifty-serve or YahooBB will gladly give you ADSL service for $30 a month and if you have to have multiple phone lines, its not expensive to have one especially if you compare it with a $100+ on your cell phone.
And we do have our share of people who are non-technical.

While I will certainly agree that commuting via public transportation gives incentive to use a cell phone, that doesn't hold true for people living outside of major metropolitan areas like Tokyo, Osaka, Fukuoka etc.
People in smaller cities can and will commute with their cars in these places because 1) public transportation is not that great (cities like Tokyo and Osaka are exceptions) 2) parking space is readily available and cheap
Yet the likelihood of a person using a cell phones in these cities are just as high.

There is a fundamental need to communicate with one another in Japanese society. If you look at all the occasions we are expected or obligated(mostly by tradition) to send a notice or card to your acquaintances this is very apparent, and the wide acceptance of cell phones is one of the symptoms of this.
The big thing before keitais (short for "keitai denwa" which means portable phone) was beepers with text messaging (they are called "pocket-bells" or "pokeberu" for short). Everybody from elementary school kids to office ladies were using it just like they do with SMS now. It came to the point where schools were banning kids from bringing them because they would be exchanging messages with one another (usually kids from other classes or schools) and disrupting class. And guess what? As these kids grew up to be twenty-somethings, cell phones and email became readily accessible and cheap.

I don't think that the average Japanese is technically inclined - no more so than the general public in the U.S. but people will incorporate just enough technology into their lives to benefit from it.
Many people I know who use the internet mainly for email don't feel the need for a full PC and internet capable cell phones fits their needs just right. If they want something more elaborate they can get a "pocket-board" like gizmo (a compact keyboard+screen gizmo for email).
Unlike PCs, these gizmos give you instant access to your email without having to wait for your PC to boot up or login. Besides, if you're going to be carrying it around anyway, why not have it do more things?
[text was edited by author 2002-01-30 03:09:18]

napframe

join:2002-01-20
North Hollywood, CA
reply to Derek_Wildstar
You are starting to sound like an undercover advertiser. Please keep all that damn advertising in Japan!
Forums » Cellphones in JapanThanks for the Picture of Shibuya »
« Uh...... They can keep em!!  


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