BF69
join:2004-07-28
Camden, TN
| reply to xlimitx
Re: Dumb Pipe....
said by xlimitx  :Unfortunately not everyone wants a "dumb" pipe to their house for internet connectivity. Many people have broadband now and their choices for their service provider are increasing and or changing. The companies are now using differentiators in order to pull people in, not just my bandwidth is bigger than your bandwidth. Those differentiators create stickyness that cause some customers, possibly not BBR readers, to think about possibly losing all of their tunes if they move from Comcast to Verizon if they use the new Comcast ITunes knockoff. It's all about customer retention and creating the glue that makes someone stay with a provider. I have never chosen an ISP because of thier portal no would I ever. I can find my own stuff thank you. Give me a dumb fast pipe at the cheapest possible rate and the best uptime and I'll stay your customer. Everything else is fluff. |
|
xlimitx
join:2001-12-31
Wilkes Barre, PA
 ·ProLog
edit:
December 6th, @11:09AM
| said by BF69 I have never chosen an ISP because of thier portal no would I ever. I can find my own stuff thank you. Give me a dumb fast pipe at the cheapest possible rate and the best uptime and I'll stay your customer. Everything else is fluff.
That's exactly my point. Average Joe user may or may not like this. Your normal BBR users probably don't care about the portals since we get our content elsewhere.
The point is that they're creating differentiators to their competition, but at the same creating stickyness.
We may be the exception to the rules here at BBR. |
|
tsu
join:2001-08-17
Wheeling, IL
| It's pretty obvious by the overwhelming success of prior portals that this targetted strategy is a sure-fire winner.
..if by 'winner' you mean 'bleeding money'
--
"You do not secure the liberty of our country and value of our democracy by undermining them, that's the road to hell." - Lord Phillips of Sudbury. |
|
Jason Levine
Premium
join:2001-07-13
Albany, NY
| reply to xlimitx
My in-laws probably count as "Average Joes". They don't know much about the Internet. They can check e-mails and browse the web a bit, but that's about it. In fact, my father-in-law's favorite activity is playing Snood.
When they purchased their new laptop and wanted to move away from AOL dial-up (yay!), they looked at Verizon DSL and Time Warner Roadrunner. They chose DSL. ISP content offerings didn't factor into the decision at all. They looked at price first and speed second. It just so happened that Verizon DSL's $15 plan was fast enough for their needs. (Much faster than their old dial up AOL, that's for sure.)
I think most "Average Joes" shop for Internet access in the same way. How much does it cost? How fast is it? (In general terms since 3Mbps is too technical for them.) |
|
systems2000
What? You Say It's Fixed. Hah
join:2001-11-29
Cyberspace
 ·Embarq
| Here! Here!
I've always believed that comcast would attract more customers if they would get rid of the CATV "Blackmail Fee" and supply lower bandwidth tiers for lower prices. Why not just kill off dial-up with this idea?
As for their content, who cares? It gets more bandwidth and CPU intensive everytime I stop by (which is about once-a-year).
--
Personal Theme Song:RUSH - Mystic Rythms from Power Windows.
Rush Radio Website -- WinAmp Stream 24/7 |
|
cwilliams194
join:2006-12-04
Hamilton, ON
·Acanac
| reply to xlimitx
I don't really know if that's true, but then again maybe its a Canadian thing, but I know a lot of people that know pretty much nothing about the ISP they use and they dont care, including whether or not they have a portal.
These people include alot of people that are in the kinda technically challenged group, which I would believe to be the ones these marketing people are aiming for.
I'll give you an example, my dad, he is getting better with technology, but honestly he doesn't know anything when it comes to his internet connection, including the ISPs website, when he needs something changed I go over there and eigther walk him through it step by step with customer service on the phone or if its a self care thing just do it for him. So to him and many people like him having a portal doesn't matter simply because of ignorance.
I know my ISP has a portal and I choose not to use it.
So I would really like to know how many people know that their ISP has a portal and actually use it.
--
You want a piece of me? Well come and get it!-Prof. Farnsworth |
|
kyramilan
join:2006-11-26
Pensacola, FL | reply to xlimitx
xlimitx - Don't go confusing the nerds with the fact that 99% of HSI companies don't really care about them.  |
|
