TK Junk Mail
Go ahead, make my day
Premium
join:2002-03-03
Margate City, NJ
clubs:
 ·Comcast
| reply to brandon
Re: He's right....
said by brandon  :Both content providers and last mile providers need each other in order for the other to have value. Neither has intrinsic value without the other. That is certainly true.
said by oroper :Is it possible for Google or all content providers to say, Anyone accessing from a Verizon connection will be "restricted" or blocked. Browsing from a Comcast connection will have full and unaffected access. How do you think this scenario would playout? But Mike at Techdirt's comment:
Mike over at Techdirt wonders why broadband content providers don't start charging incumbents. fails to see 1 major difference. And that is that content providers make money by getting views of their embedded ads. Less viewers and less money from ads. If the content providers cut off an entire ISP(say Comcast or AT&T), their income would drop like a rock. And there are thousands of content providers. Not all would agree to this tactic. The incumbents are few in number and they make money from monthly fees and very little from ads. The loss of 1 or even a dozen content providers would result in very few customer drops for the incumbents.
The power is disproportionately on the side of the incumbents and the content providers know it. They just don't have the power to win that battle and they would run into anti-trust laws if they got together and tried to form a group to target a specific incumbent.
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DaSneaky1D
one wall to block them all
Premium,MVM
join:2001-03-29
The Lou
·Charter Pipeline
| Your view is too narrow...
First, any blog/website can display Google Ads. Google makes a nice about of money simply by those ads. What the suggestion is talking about is restricting Vz access to Google services (search,mail,news,maps,ect). A Vz IP that goes to a website with Google Ads will still show the ads since the actual page requests the content.
Also, Google serves people all around the world, not just in the US.
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:: my trivial ramblings :: |
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89707828
join:2006-10-24
Chicago, IL
| The links to the ads are embedded in the web page but the browser requests the ads, and the address in the header would be that of the browser's connection, not the website.
This whole discussion is silly anyway. As TK Junk Mail points out, the "content providers" have a lot more to lose in this battle than any ISP. What do you think would happen to Amazon if they cut off Comcast, for example? That's a lot of shoppers.
And as we sit here wasting keystrokes, nobody has actually done this (on either side). What you've got are some pinheaded corporate execs spouting off without thinking, and some equally pointy-headed bloggers ranting away at ghosts.
Once there is a verified case of this happening, then the discussion has merit. The rest is a colossal waste of time. |
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