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Forums » DirecTV's Billion Dollar Broadband Plan » Refocus your efforts.
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bradleym

join:2002-08-05
Dunfermline, IL
·Mediacom

Refocus your efforts.

It would likely target major metro areas first? What the hell is the point of that? Those areas already have multiple options for broadband, including EVDO or other 3rd generation wireless access. Rupert needs to realize the market for this technology is out here in hicksville, where most people are still stuck on dialup or have broken down and purchased a 2-way satellite, but would gladly trade up to a better broadband solution.

Karl Bode
News Guy
join:2000-03-02

Re: Refocus your efforts.

quote:
It would likely target major metro areas first? What the hell is the point of that?
Maximized profitability?
bradleym

join:2002-08-05
Dunfermline, IL
·Mediacom

Re: Refocus your efforts.

How is it more profitable if no one subscribes? I personally would rather go after a market that is underserved rather than go head to head with the other triple-play providers. Let's see, a virtual monopoly that would allow me to charge a premium for all three services, or an extremely competitive market where we're playing 'pricing war' with the incumbents.

Karl Bode
News Guy
join:2000-03-02

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2 edits

Re: Refocus your efforts.

quote:
Let's see, a virtual monopoly that would allow me to charge a premium for all three services, or an extremely competitive market where we're playing 'pricing war' with the incumbents.
Those markets (Northern Virginia) are so competitive because statistically there's more money to be made off of more affluent customers, packed tightly together.

I suppose DirecTV could pick and choose 2nd and 3rd tier cities to deploy Wimax towers in, but they'll still be engaged in price-wars with whatever incumbent relic is tottering around charging the maximum amount because they haven't seen what competition looks like...

If you're going to play with the big-boys, play with the big-boys. Start by deploying in dense wealthy areas, then deploy everywhere they do, charge less, and offer more.

wifi4milez
Big Russ, 1918 to 2008. Rest in Peace

join:2004-08-07
New York, NY
·Verizon FIOS
·Sprint Mobile Broa..
·RoadRunner Cable
·BroadVoice

The cost of deploying versus the "relatively" small amount of potential subs is why they wont first deploy in the sticks. If you look at almost all technology deployments they usually start in tier 2 cities while they work out the kinks. This means that NYC will most likely NOT be the type of market they start out in. A place such as Syracuse or Rochester NY (two completely random examples!!) are much more likely targets until the service is up to speed. Look at Verizon's EVDO rollout as an example. They started with San Diego and a small pilot in Washington DC proper. Look at Cingulars HSDPA rollout, Detroit, Boston, etc. I hate to say it but I really dont think this type of service will be coming to the sticks (from a major player) any time soon!
--
Now THATS superfluous!!
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