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« So I can't even fast forward commercials?  
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HardwareGeek

join:2003-11-15
Brooklyn, NY

Sad

All of you complain about ads. Ads on websites ads on TV. If you guys didn't try so hard to circumvent ads they wouldn't try so hard to force more ads or us or try to make money from you a different way.

Want free TV ditch cable and stick with your local channels.
--
Email/MSN: Michael at hardwaregeeks.comAIM: MikeR35292


cob_
1310nm Of Goodness
Premium
join:2003-07-08
Tulsa, OK
Ah no, even your local channels run commercials. I think you've missed the point.

Jamuka

join:2005-06-06

reply to HardwareGeek
Well not quite. Cable used to have A LOT less ads when it first started and nobody was capable of circumventing anything for years after cable was available and yet ads increased to the point where no channel is without them except for the pay channels (i.e. HBO, etc.). So you are wrong to say that they wouldn't force more ads on us because they did that a long time ago.

clickie

join:2005-05-22
Monroe, MI

reply to HardwareGeek
You're mostly correct. Advertising is a trade of the viewer's time for programming. Unfortunately, broadcasters have increasingly tipped the balance of that trade in their favor by inserting more commercials, more promotional messages and on top of that, inserting "snipes" (stupid lower-third advertising) in the middle of the programming. Mark my word, as snipes and those silly "info popups" become more common place, it's all a warm-up to get you to accept them in the middle of the program.

Commercial time used to be tightly regulated, now it's a free-for-all where the commercials can be anywhere from 25% to 100% (infomercials). Some stations have resorted to dropping entire frames of programming so that at the end of the program, they'll have an extra thirty or sixty seconds of advertising to sell paid-for by the viewer! How's that for respecting your audience?

By-passing commercials is an attempt to push that balance to a more equal footing. Broadcasters haven't figured out that the viewer now understands that their time is a valuable commodity. When they treat it as such, they'll either provide more valuable programming, cut back on the number of commercials or be forced into irrelevance by technology.

Unfortunately, the latter seems to be the way it's going to play out.

Worst case scenario is that time-shifting and PVRs that are fully capable of commercial skipping will enter into the domain of the uber geek. Those who can make them, get all the benefits. Those who can't, are stuck with whatever Microsoft deems them worthy of having.


thender
Glamour Profession
Premium
join:2004-05-16
Staten Island, NY
·Verizon FIOS

reply to HardwareGeek
said by HardwareGeek See Profile :

All of you complain about ads. Ads on websites ads on TV. If you guys didn't try so hard to circumvent ads they wouldn't try so hard to force more ads or us or try to make money from you a different way.

Want free TV ditch cable and stick with your local channels.
How is it free? $40-$50/month CATV isn't free.

If it were an antenna, fine. Just the fact that there are ads on PAY television is ridiculous, much less ads that if ignored, are added to your bill.
--
The Problem With Music.
Our Rationale
Time to rewrite the DMCA.
Forums » Microsoft DVR: Pay More if You Skip AdsWe Are Now In Control Of YOU »
« So I can't even fast forward commercials?  


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