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Tries to sway jaded DirecTV subscriber »
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Jason Levine
Premium
join:2001-07-13
Albany, NY

How will it end?

quote:

"We need to see over the next three or four spots how things are going before we figure out how to wrap it up," Lang said.

Translation: If, after a few ads, it's clear that the guy's going to stick with DirecTV, they'll find some way to end the campaign in a pro-cable way without releasing his final decision. However, if he decides to go with cable, there will be a nice big ad showcasing the decision.

I wonder what type of pressure (either way) his boss placed on him to make the "right" decision.
--
-Jason Levine
http://www.jasons-toolbox.com/
http://www.PCQandA.com/
http://www.urateit.com/
Forums » Comcast 'Reality' AdsTries to sway jaded DirecTV subscriber »


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