Jason Levine
Premium
join:2001-07-13
USA
| How will it end?
quote:
"We need to see over the next three or four spots how things are going before we figure out how to wrap it up," Lang said.
Translation: If, after a few ads, it's clear that the guy's going to stick with DirecTV, they'll find some way to end the campaign in a pro-cable way without releasing his final decision. However, if he decides to go with cable, there will be a nice big ad showcasing the decision.
I wonder what type of pressure (either way) his boss placed on him to make the "right" decision.
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-Jason Levine
http://www.jasons-toolbox.com/
http://www.PCQandA.com/
http://www.urateit.com/ |
