DonLibes
Premium,ExMod 2001
join:2003-01-19
| Re: Personal Responsibility? said by KrK  :
... in today's corporate mindset, they will not do *anything* that would save us money. No matter how it works out, or how they change it up, they would structure it to *increase* profits, not provide discounts.
I'll bet you'll see "offers" like this:
"Pick your own 10 ala carte channels for $29.95 a month, or take our bundle of 40 channels for $35 a month!" resulting in most people just taking the bundle.
That's a very good analysis but one factor that you should also consider is everyone has their breaking point. I recently reached mine when my local cable company hiked the rates a few more dollars.
Given the choice between 0 and $35, I reluctantly chose 0. If the cable company had offered me the $29.95 choice (as you suggest), I would've taken it and the cable company would've gotten $29.95 out of me that it isn't getting now.
Bottom line: it is in the company's best interest to offer a la carte pricing EVEN at higher per-channel rates. |
