Numbers Numbers never lie
Science and Engineering
Then there's Marketing
There is a divine truth to my haiku. The modern world would not exist without Mathematics and the truths revealed through numbers. Unfortunately marketing types have learned to spread lies - sorry advertise - by the misuse of numbers.
I can safely hazard to guess that these numbers have been finessed through artfuly asking the question a certain way and creatively defining what would be included in the group. Mind you I do not put it past Sales to outright lie to everyones face if there is no verification reasonably possible.