Well they could cut a deal with Areeo to get accurate ratings data from all its users. But then thay have to admit that the numbers they get from Nealson are grossly over inflated and that commercials should cost a lot less.
Getting accurate ratings data back to broadcasters is trivial with todays tech, so why are networks still using the fuzzy math that Nealson provides if not to keep their business model afloat? -- no .sig found, please restart your browser.
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