Reviews:
 ·Mediacom
·RoadRunner Cable
| reply to Dodge
Re: There is a difference The problem is that the locals do NOT get paid for commercials on Aereo, because there is no ratings tracking. No ratings tracking = no ratings = no ad revenue for those incremental viewers on Aereo. THAT is the base reason why they are suing Aereo, because they get zero revenue from them. OTA viewers are tracked by the ratings services. Cable/Sat viewers of the retrans locals are also tracked. |
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| Well they could cut a deal with Areeo to get accurate ratings data from all its users.
But then thay have to admit that the numbers they get from Nealson are grossly over inflated and that commercials should cost a lot less.
Getting accurate ratings data back to broadcasters is trivial with todays tech, so why are networks still using the fuzzy math that Nealson provides if not to keep their business model afloat?
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CXM_SplicerLooking at the bigger picturePremium
join:2011-08-11
NYC
kudos:1 | reply to MyDogHsFleas
With bi-directional cable boxes it is a simple matter for a cable company to see what you are watching but how does a rating service track OTA viewers and why wouldn't it be the same for Aero? |
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| reply to MyDogHsFleas
OTA is a one way street and they have no idea who or how much someone watches a channel. The only way they would know is if the person agreed to be monitored and that information was feed back to them. Which can still be done with Aereo.
So are you now going to scream that OTA is "stealing" from them too? |
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| reply to MyDogHsFleas
each aereo user has their "own" antenna. how is it different from other the OTA user other than the "cord" is longer. |
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Rekrul
join:2007-04-21
Milford, CT Reviews:
 ·AT&T U-Verse
| reply to MyDogHsFleas
said by MyDogHsFleas:The problem is that the locals do NOT get paid for commercials on Aereo, because there is no ratings tracking. No ratings tracking = no ratings = no ad revenue for those incremental viewers on Aereo. And how do they track the ratings for people who put antennas on their roofs? |
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Reviews:
·Mediacom
·RoadRunner Cable
| reply to uteck
Whether Nielsen is accurate or not is irrelevant to this discussion.
Sure, the affiliates could figure out how to get tracking from Aereo. But why should they? Bigger fish to fry for them (the Aereo fish).
Reminds me of the Seinfeld episode where Jerry's car is stolen and he ends up talking to the thief and giving him car care tips. |
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| reply to Skippy25
Dude, stop the crap. (a) I am far from screaming. (b) do your research OK? Do you have any idea how Nielson even works? Yes, they DO do ratings on OTA. |
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| reply to MyDogHsFleas
said by MyDogHsFleas:The problem is that the locals do NOT get paid for commercials on Aereo, because there is no ratings tracking. No ratings tracking = no ratings = no ad revenue for those incremental viewers on Aereo. THAT is the base reason why they are suing Aereo, because they get zero revenue from them. OTA viewers are tracked by the ratings services. Cable/Sat viewers of the retrans locals are also tracked.
How do they track ratings if you're using an OTA antenna? |
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| reply to Rekrul
Research before post please. Hint: how were TV ratings tracked in the past before there was cable, and everyone had an antenna? |
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Rekrul
join:2007-04-21
Milford, CT Reviews:
·AT&T U-Verse
| said by MyDogHsFleas:Research before post please. Hint: how were TV ratings tracked in the past before there was cable, and everyone had an antenna? So if people put up an antenna, ratings can tracked, but if they use one of Aero's antennas they can't? |
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Reviews:
·Mediacom
·RoadRunner Cable
| said by Rekrul:said by MyDogHsFleas:Research before post please. Hint: how were TV ratings tracked in the past before there was cable, and everyone had an antenna? So if people put up an antenna, ratings can tracked, but if they use one of Aero's antennas they can't? Not can't, but aren't. |
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Rekrul
join:2007-04-21
Milford, CT Reviews:
·AT&T U-Verse
| said by MyDogHsFleas:said by Rekrul:So if people put up an antenna, ratings can tracked, but if they use one of Aero's antennas they can't? Not can't, but aren't. Seems more like the TV industry's failing than a real problem with Aero. |
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