I'm looking at a local WISP right now They want $69.99/month plus install fee (waived with 2 year agreement) for a "3 to 10Mbps" speed based on site conditions.
Problem is I currently have DSL for $40/month for 6Mbps flat, and am working to get Comcast franchised in my town which will give me anywhere from 10Mbps for $20/month to who knows how fast.
Tell me why I should go with the WISP?
You probably won't qualify for 10mbps at $20 per month.
And if Comcast is truly willing to offer service in your area, then you are not very rural.