·Time Warner Cable
reply to ssavoy
Re: Data accuracy? Because a teeny bopper goes to Maple Street High and shops at H&M, not me who goes to the grocery store and gas station. They can figure out pretty quickly your demographics based upon your travel habits, times, and locations.
I work w/ big data. It's amazing how by just knowing a few data points, how quickly they can dial into your habits. Once people start using NFC (wallets) the gloves will be off. They won't have to waste time on cross correlation anymore. Location, time, how you got there, what you bought, what you paid for it, what else you bought together, where you bought it).
They don't care about your name, you are simply a human sack of flesh (they don't care about that either) with a wallet to be studied and to be marketed to, to buy useless crap. If they can preface the marketing message w/ your name, even better.