A service that I might buy... I might be willing to spend money on a stand alone HBO service... I do not and will not spend money on an HBO cable package. Instead of wasting my money to see repeat upon repeat of stale movies occasionally interrupted by a show (e.g. Sopranos, Game of Thrones, etc) that I want to watch, I just get those shows from NetFlix, and I'm patient enough to wait for that to happen (while others pirate). A stand alone service that gives me access to the content that I want, when I want it would be worth something to me. So, sure, take my money, HBO, if you're willing. You're not getting any money from me right now, and a stand-alone service might get you some. I'm watching your content regardless.