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NeoandGeo

join:2003-05-10
Harrison, TN

reply to BF69

Re: hell ye

Doubtful with the size of their userbase.


BF69
Premium
join:2004-07-28
Camden, TN

said by NeoandGeo:

Doubtful with the size of their userbase.

I'm pretty sure the whole point of this is to pilfer customers from Sprint, At&t and Verizon.

EdmundGerber

join:2010-01-04
kudos:1

said by BF69:

said by NeoandGeo:

Doubtful with the size of their userbase.

I'm pretty sure the whole point of this is to pilfer customers from Sprint, At&t and Verizon.

And that burns your ass - WHY?


BF69
Premium
join:2004-07-28
Camden, TN

said by EdmundGerber:

said by BF69:

said by NeoandGeo:

Doubtful with the size of their userbase.

I'm pretty sure the whole point of this is to pilfer customers from Sprint, At&t and Verizon.

And that burns your ass - WHY?

It doesn't. I'm not sure where you get that. I simply stated when customers all start maxing out connections their network would suffer. Someone mentioned that they don't have to worry about that due to a small subscriber base. If they get millions of people to come over form Sprint, at&t and Verizon their subscriber base won't be so small will it? Thus the congestion issue I referred to WILL happen. Which part was too difficult for you to understand?

rebus9

join:2002-03-26
Tampa Bay
Reviews:
·Verizon FiOS
·Bright House

2 edits

said by BF69:

Thus the congestion issue I referred to WILL happen.

Are you 100% sure of that? These arguments remind me of the "Exa Flood" cries of the previous decade, which we all know never happened-- nor will they. Even in the face of incredible traffic growth, technology and capacity still outpaced demand.

It's not that carriers CAN'T increase capacity. They don't WANT to spend the money. They use caps to avoid having to invest more quickly in tower expansions.

Meanwhile they rake in BILLIONS in profits every quarter. Profits, not gross revenue. And billions with a B, not millions.

Crookshanks

join:2008-02-04
Northeast PA
Reviews:
·Frontier Communi..

said by rebus9:

It's not that carriers CAN'T increase capacity. They don't WANT to spend the money. They use caps to avoid having to invest more quickly in tower expansions.

Because cash is the only thing holding up tower expansions? Construction permits, community relations, and ROI all come into play too.

rebus9

join:2002-03-26
Tampa Bay
Reviews:
·Verizon FiOS
·Bright House

said by Crookshanks:

said by rebus9:

It's not that carriers CAN'T increase capacity. They don't WANT to spend the money. They use caps to avoid having to invest more quickly in tower expansions.

Because cash is the only thing holding up tower expansions? Construction permits, community relations, and ROI all come into play too.

You really think that's what is slowing down tower expansion? I don't.

Existing towers can be upgraded (without permits), existing cells can be split into smaller chunks by swapping in antenna arrays with more narrow fields of coverage, cell sites can be added to rooftops of existing buildings, etc.

Let's not kid ourselves. Carriers would absolutely find ways to expand cell coverage IF there was a financial (or regulatory) incentive for them to do so.

But why spend, when you can just impose caps with expensive overage charges? Greater revenue, less outlay. It's a big win/win for the carriers.

Crookshanks

join:2008-02-04
Northeast PA
Reviews:
·Frontier Communi..

Setting aside the fact that it's not nearly as simple to split a cell as you think, studies have shown that less than 5% of mobile users consume >2GB/mo. If you were the carrier, why would you spend billions of dollars to upgrade your network, just to meet the needs of such a small portion of your user base?

Keep in mind, your shareholders demand a return on their investment, they will only tolerate so much money being diverted to plant and equipment, particularly when it will only be utilized by a tiny fraction of your customers. It makes perfect sense to impose overages, they both deter heavy consumption, and bring in cash that can be used to fund network upgrades.

Another point to consider is that wireless data is currently a growth market. There is little incentive to compete on price when you have tons of new customers flocking to your product at the current price point. As the market matures the carriers will have to find ways to maintain growth, that will necessitate finding a way to snipe customers from their competitors. The easiest way to do that is to compete on price, though other factors (coverage) are also important.


Crookshanks

join:2008-02-04
Northeast PA
Reviews:
·Frontier Communi..

reply to BF69

said by BF69:

Thus the congestion issue I referred to WILL happen. Which part was too difficult for you to understand?

Nobody knows at this point how congestion is going to play out on 4G networks. Streaming video is obviously the next "killer app", but nobody knows how popular it will be on mobile devices. The 4G networks are obviously better equipped to handle heavy data consumption than the 3G networks, which sort of begs the question of why they are capped the same, but that's another discussion entirely.

Congestion need not be an issue, even with unlimited plans, it's just that as consumption goes up you need to spend more capital on plant and equipment to keep network performance at an acceptable level. The problem with unlimited plans, from an investment standpoint at least, is they require you to cater to an extremely small minority of users (<5% currently consume >2GB/mo) in order to keep network performance at an acceptable level for all.

Frankly I like what Verizon did with their unlimited plans. They don't cap, or throttle, they just give the heaviest data users a lower contention ratio during times of congestion. If the network is idle it doesn't matter if the kid down the street is downloading torrents. If the network is busy his torrents certainly shouldn't trump my ability to open a webpage, he won't notice a temporary slowdown, but I'll certainly notice if my webpage takes five minutes to load.

Verizon should have considered applying that model to the 4G network and keeping unlimited around, though they probably figured it was better to monetize the heaviest data users and feed the revenue back into the network. They did the same thing with SMS, it cost them almost nothing to provide SMS, but they charged an arm and a leg for it. Much of that revenue went into network expansion, and it helped to keep our voice and data rates lower than they would otherwise have been.

rebus9

join:2002-03-26
Tampa Bay
Reviews:
·Verizon FiOS
·Bright House

reply to Crookshanks

said by Crookshanks:

Setting aside the fact that it's not nearly as simple to split a cell as you think, studies have shown that less than 5% of mobile users consume >2GB/mo. If you were the carrier, why would you spend billions of dollars to upgrade your network, just to meet the needs of such a small portion of your user base?

Two considerations to take away from this....

1) If only a tiny minority of users are bandwidth busters, then you don't need caps. Make it a soft threshold, and throttle-back those who exceed it. A few abusive users, throttled back, do not strain a properly engineered network.

2) You don't think that it's a coincidence they put a 2 GB cap, do you? It's the magic line in the sand that "most" users "usually" don't go over. But... they WANT the cap to be near your typical usage, because it's easy for a user to occasionally slip above that limit once in a while. And when that happens, their overage rates are extremely profitable per-byte.

They WANT you to exceed your cap occasionally. But just occasionally. Regular financial penalties woud have users screaming for higher caps. It has to be "incidental" overages. Basically, they've trained users to constrain themselves and to expect the occasional ding on the monthly bill. Remember, you can shear a sheep many times, but you can only skin him once.

Crookshanks

join:2008-02-04
Northeast PA
Reviews:
·Frontier Communi..

said by rebus9:

1) If only a tiny minority of users are bandwidth busters, then you don't need caps. Make it a soft threshold, and throttle-back those who exceed it. A few abusive users, throttled back, do not strain a properly engineered network.

I already said that I like what Verizon did with their 3G network, which is effectively what you're advocating for. Did you not read my post in its entirety?

said by rebus9:

2) You don't think that it's a coincidence they put a 2 GB cap, do you? It's the magic line in the sand that "most" users "usually" don't go over. But... they WANT the cap to be near your typical usage, because it's easy for a user to occasionally slip above that limit once in a while. And when that happens, their overage rates are extremely profitable per-byte.

I don't think you understand the difference between averages and medians. The last study that I saw had the average data usage somewhere around 700MB, with the median around 400MB. It's only the 95% percentile of users that exceed 2GB, most never even come close. I manage more than 30 smartphone lines at work, and while that's not a large enough sample to be scientific, I can tell you that only ONE of my users regularly exceeds 1GB.

There's no conspiracy here with the 2GB cap. They picked it so it would only impact an extremely small minority of users. Even with the cap, Verizon at least still allows you to backdate plan changes. You'll never pay the $15/GB overage fee unless you fail to monitor your usage.

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