Apple can build one now - a cable card ready device Just like TIVO did, Apple can build a STB right now that can work on cable systems. It would accept cablecards and would ALSO have their AppleTV box functions for Internet access built-in too.
The problem is that Apple, as usual, wants to build a box where Apple controls the whole process of updates, apps, access, etc. Thereby trying to ace out the carrier from dealing with the customer at all.
That would the price up the box and make deployment troublesome for end users. Anyone with a TiVo (I have two) can attest to the nightmare cablecards are.
It is much simpler for Apple to simply app up a new 4th generation Apple TV with MSO supported apps for which MSOs get in-app subscription revenues for.
I just don't see Apple making a "real" cable box. Apple TV is inches away from running everything in the app store and if they can get TV on there, they'd sell a zillion.
reply to Linklist
How is this any different than a Tivo? If I buy a Tivo, the only interaction I should be having with the cable company is to get a Cablecard and paying the monthly service fee, right?
I have no illusions that Apple's motives are not altruistic nor anything but in Apple's best interests; but anyone who can disrupt this nonsense of having to rent gear from the cable company in order to watch the service for which I'm paying, is alright in my book.
reply to skeechan
said by skeechan:Yes because Apple products are soooooo cheap.
That would the price up the box
Some are, some aren't...depends on the market segment.