Content providers will continue to extort more carriages through channel bundling and providers will accordingly hike it up that amount, plus a little extra for themselves. IMO, when the content holder raises rates, providers hike it up a bit as well. I'm sure they see it like if the content holders make more, so should they. Consequently the super normal hikes past the rate of inflation. I cut the cord not because I can't afford it, but because I knew I was not getting a value for this overpriced junk. OTA more then does it for me and for what I get, it's the raw HD feed which has a nicer pic then the compressed versions that cable/sat use.