GoGo = NoGo They may be increasing speeds but I'm betting the end user won't see much change. The service as it is now is terrible and _way_ over-priced for what you end up getting. It's about $12/use and the speeds are terrible. I'd say it would be worth $5 (I think what Southwest is/will charge) and I think this would probably increase their revenue as more people would use it.
Logging onto the service from the plane gives an additional plan for smartphone use. I think it's around $8. That is a much better price.