reply to PixFoo
Re: Consumer inertia & Verizon's outstanding coverage wins
said by PixFoo :Because that's what you do when you want/need to save money. Some people forgo a/c to lower the electric bill. Others forgo eating out. Some are willing to accept slower broadband connections. Others drive economy cars. It's the way the world works.
Why should the paying customers adjust their behavior to use less service for the same or higher cost?
said by PixFoo :*shrug*, I don't think unlimited data was sustainable with the technology that's currently available. People tend to forget that unlimited data was introduced back when "smart" phones were used almost exclusively for push e-mail and light web browsing. Nobody envisioned streaming audio, video, and other data hungry applications until the iPhone arrived and shook up the market.
Customers are losing a lot of value with these plans, therefore the cost is higher, even if the bill is lower.
It will come back sooner or later. Look back to the 1990s/early 2000s when cellular technology had scaling issues with voice calls and minutes cost many times what they do today. Technological advances enabled more efficient use of the available spectrum and today minutes are literally too cheap to meter. It will be the same with data in the coming decade or so.