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Name Game
Premium
join:2002-07-07
North Myrtle Beach, SC
kudos:7

86% top websites expose visitors to 3rd-party track cookies

Study: 86% of top websites expose visitors to third-party tracking cookies
News and media websites expose visitors to an average 14 third-party tracking companies
How prevalent is the use of tracking cookies that get planted on your computer after browsing a website so it can keep track of what you're doing? Turns out that not only do the major websites like to plant their own tracking cookies on you, they're also happy to stick a lot of third-party cookies on you, too.

Does two-factor authentication need to be fixed?

According to Keynote Systems, an analysis it did of online behavioral tracking on 269 top websites across four industries — "news & media," "financial services," "travel & hospitality," and "retail," -- showed that 86% of the sites place one or more third-party tracking cookies on their visitors.

Keynote Systems, whose long-time services include performance-monitoring of websites, also says its study shows that 60% of these third-parties had at least one tracker that didn't promise to comply with at least one common tracking standard. Keynote says that of the 211 third-party trackers it identified, "only one committed to honor a visitor's request not to be tracked via the new 'Do Not Track' feature." This gives consumers a way to opt out if being tracked. Keynote says it also checked to figure out if there was a "promise to anonymize data."

Keynote found that nearly all the websites in the "travel & hospitality" and "news & media" categories have third-party tracking. The "news & media" sites are said to "expose site visitors to an average 14 unique third-party tracking companies during the course of a typical visit." Keynote also adds that it was also "surprising" that three out of four websites in the "financial services" category also "expose visitors to third-party tracking."

Keynote Systems says the tracking phenomenon is all about advertising and revenues that websites can pull in.

"Behavioral advertising, a common use of third-party tracking data, is an increasingly common practice on the Web and one of the primary ways websites fund their operations. Third-party trackers place cookies on the browsers of site's visitors to track a user's clicks and path through the Web. They can also make note of things like what the visitor buys and where the visitor goes once they leave."

»www.networkworld.com/news/2012/0···544.html
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StuartMW
Who Is John Galt?
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Doesn't almost every browser allow to block 3rd-party cookies?

(Personally I prefer cupcakes )
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Dude111
An Awesome Dude
Premium
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USA
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reply to Name Game

 

Yes i think it does! (I have had 3rd party spy cookies blocked for along time!)


Snowy
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reply to StuartMW

Re: 86% top websites expose visitors to 3rd-party track cookies

said by StuartMW:

Doesn't almost every browser allow to block 3rd-party cookies?

Yes, you'd think that the article would mention that but then again, it might detract from the cutting edge writing. LOL
Another thing conveniently omitted was that the link itself sets about a dozen 3rd party cookies
»www.networkworld.com/news/2012/0···544.html


jabarnut
Light Years Away
Premium,MVM
join:2005-01-22
Galaxy M31
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reply to Name Game

said by StuartMW:

Doesn't almost every browser allow to block 3rd-party cookies?

(Personally I prefer cupcakes )

Yep, they do...and me too. (The cupcakes, that is). Cookies only get baked and stay in my kitchen for any amount of time when I explicitly allow them. (Well, ok, it's really my wife's kitchen, but you guys know what I mean).
said by Snowy:

Another thing conveniently omitted was that the link itself sets about a dozen 3rd party cookies
»www.networkworld.com/news/2012/0···544.html

Lol!
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Name Game
Premium
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North Myrtle Beach, SC
kudos:7

1 edit

reply to Snowy

said by Snowy:

said by StuartMW:

Doesn't almost every browser allow to block 3rd-party cookies?

Yes, you'd think that the article would mention that but then again, it might detract from the cutting edge writing. LOL
Another thing conveniently omitted was that the link itself sets about a dozen 3rd party cookies
»www.networkworld.com/news/2012/0···544.html

So true We even have referrers by guess who ?

Requested: api.demandbase.com/api/v2/ip.json
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Requested: now.eloqua.com/visitor/v200/svrGP.aspx
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By: ht tp://www.networkworld.com/news/2012/062812-tracking-cookies-260544.html
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Juggernaut
Irreverent or irrelevant?
Premium
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Kelowna, BC
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reply to Name Game
NoScript is a beautiful thing...



jaykaykay
4 Ever Young
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join:2000-04-13
Scottsdale, AZ
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reply to Name Game
What can be said aside from OMG.



StuartMW
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Reviews:
·CenturyLink

said by jaykaykay:

What can be said aside from OMG.

OMG we're all gonna DIE!

Oh wait, what's this button do?
(The one to disable 3rd-party cookies)
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jabarnut
Light Years Away
Premium,MVM
join:2005-01-22
Galaxy M31
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said by StuartMW:

OMG we're all gonna DIE!

Don't worry, my friend...just stick with the cupcakes and you'll be fine.
--
I had a life once.....now I have a Computer and a Modem.


Name Game
Premium
join:2002-07-07
North Myrtle Beach, SC
kudos:7

reply to StuartMW
Party pooper..just for that you can't be part of the collective anymore.



StuartMW
Who Is John Galt?
Premium
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Galt's Gulch
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Reviews:
·CenturyLink

1 edit

Awww

I've been Blackballed!




jaykaykay
4 Ever Young
Premium,MVM
join:2000-04-13
Scottsdale, AZ
kudos:22

Aw, sure you are. Just click on the "No 3rd party cookie" button and just enjoy all the black cupcakes you care to.




Dude111
An Awesome Dude
Premium
join:2003-08-04
USA
kudos:11

reply to Snowy

 

Im glad i have 3rd party cookies BLOCKED and scripts DISABLED!

I only got 1 (from the site itself)


StuartMW
Who Is John Galt?
Premium
join:2000-08-06
Galt's Gulch
kudos:2
Reviews:
·CenturyLink

said by Dude111:

I only got 1...

I can never stop at just one cookie
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Juggernaut
Irreverent or irrelevant?
Premium
join:2006-09-05
Kelowna, BC
kudos:2

The very same reason I don't buy them.


Frodo

join:2006-05-05

reply to Dude111

said by Dude111:

Im glad i have 3rd party cookies BLOCKED and scripts DISABLED!

I don't think that blocking 3rd party cookies and blocking scripts is good enough.

There the Etag fiasco, where files cached in a browser's cache are used as a cookie. The IP address can be recorded, along with the browser's fingerprints.

The best way to not be tracked by 3rd parties is to restrict cross domain requests so that I don't connect to the 3rd parties servers in the first place. I use Request Policy for that purpose.

When I viewed the article, Request Policy showed the following blocked cross domain requests.



jram

join:2003-08-06
Albany, NY

reply to Name Game

Re: 86% top websites expose visitors to 3rd-party track cookies

This site included.


reply to Name Game
This site does.




Name Game
Premium
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North Myrtle Beach, SC
kudos:7

DSLR does these

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By: ht tp://www.dslreports.com/forum/r27288897-86-top-websites-expose-visitors-to-3rd-party-track-cookies
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