reply to OwlSaver
Re: Maybe Google will offer a dumb pipe approach...
said by OwlSaver:It's doubtful that the major content providers will allow them to have no bundling. However they could try smaller bundles rather than large tiers such as one bundle with mostly Disney / ABC / ESPN, another with mostly Newscorp / Fox, a third with mostly Viacom, etc.
If they set up the 1Gbps network and an IPTV STB. They could let any content provider make their content available over the IPTV STB. Google could provide the billing but the subscriber would select the channels that they want. That would be a game changer.