The industry isn't really the problem. It's GOOG trying to skimp on how they install. Putting line crews in dangerous areas to get away for paying on ROW - but refusing to pay for the required linemen? That's not the industry- that's Google being CHEAP!
And Google has the $$ they just fail to put it where they start talking when they claim they can show change. Their change often fails and they walk away like nothing happened and but got free advertising.