Wait a second.... "price increases here over the next two quarters to offset the content increase," Shammo said. "And that will also contribute more profitability to the bottom line..."
How exactly would increasing prices to cover content increases contribute more to profitability? Oh that's right... you increase it for the content and then just a tad bit more so you can line your pockets. Then release a statement that implies the increase is for content and hope the lining of pockets part gets overlooked.