not competitive pricing?! voip.ms does have competitive pricing. I notice you are from Canada. Calls to most of Canada are $0.0052/min (1/2 cent per minute). Calls to most of the U.S. are $0.0105/min.
Just because they do not have an 'unlimited' outgoing plan, does not mean they are not competitive!
It seems that most people prefer an 'unlimited' plan to a variable cost plan even when the variable cost plan is cheaper!