Customers aren't required to subscribe to this service. If they don't like the terms, they can avoid it. By basic definition, any service offering by a business entity is a "money grab".
And they can get that same content over WiFi from providers other than Verizon and all on the same smartphone. -- Record your speedtest.net results in DSLReports SpeedWave »www.speedtest.net/wave/afe201cb84d45c88