reply to openbox9
Re: Dumb-dumb-dumb-dumb-dumb! But that Brand is the primary asset they purchased. The problem is that Brand is about as tarnished as they come. I don't know very many people that weren't burned by Blockbuster late fees and hate the company as a result. In fact a know a lot of people that even though blockbuster had better mail order DVD deals refused to deal with them for that very reason.
If Dish spent that money for the content deals I hope they are smart enough to drop the brand because it's a toxic name IMO.
Dish already has a brand, no reason to confuse what people already know. I doubt we'll see or hear Blockbuster again except in the history archives.