If your only ISP is Satellite, I'm willing to wager they're outside even 3G data coverage as well. Otherwise, they'd have hopped off satellite and moved to 3G already. Getting additional speed towards the same low cap isn't exactly what home broadband users would be looking for.
Thaler Premium join:2004-02-02 Los Angeles, CA kudos:3
Which is exactly what I said about 3G. Upgrading existing towers to "4G" LTE isn't going to expand coverage - just offer additional speed at additional cost. So, this service's target audience would be people already covered by 3G service.