Telcos Begin Monetizing Your Wireless Location Data > social Networks

said by Linklist:

And Google is leading the charge here.

"It's clear that mobile advertising is becoming a much larger part of our clients' and partners' strategies and, with this acquisition, it's now a central part of our own business," said Susan Wojcicki, Google's vice president of product management.

At the heart of a Google-AdMob combo will be search. Wojcicki said Google's mobile search volumes have grown more than fivefold in the past two years.

Wojcicki also pointed to Google efforts like "click-to-call" search ads that let advertisers include a local business or national phone number in their ad text that consumers can click to reach the business directly via phone. Finally, Wojcicki promised many more advances to come to facilitate mobile search advertising.

Beyond search, Google is betting on mobile display and text ads on mobile web sites. Wojcicki called AdMob a pioneer in that space, as one of the first companies to serve ads inside mobile applications on the Android and iPhone platforms.